🎛️ Digital video, including CTV, is set to surpass linear TV

Plus, how to reach a booming demographic [View in browser]() | [Share]() Apr 26, 2024 [Martech: Martech is Marketing]() Ideally, technology that helps marketers will align with what customers expect and want. But through it all, the customer comes first. It would be great for measurement if every impression was digital and logged in, but consumers often have other plans with their media. That said, digital video ad spend is now set to pass linear TV this year. Today, [we have a rundown of the numbers]() from a just-released IAB report. Through all the years of cord-cutting and cord-shaving, the TV landscape has gone through disruption after disruption. Challenges remain, especially when consumers feel overwhelmed by fragmentation and all the a la carte bills that hit them from separate streaming services. Will the digital video side keep customers top priority? Stay tuned! And regardless of larger trends, TV remains a top source of trust for specific segments. Also today, contributor Geoff Crain focuses on the 50+ crowd and [how marketers can reach this booming demographic](). Chris WoodEditor [Sprout-AIBootcamp-webinar_2024_MarTech-v2]() Connected TV and OTT [Video ad spend expected to rise 16%, surpassing linear TV this year]() [cross-channel-CTV]() IAB's Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time. Marketing management [Marketing to the 50+ crowd: A booming opportunity]() [Marketing-to-the-50-crowd-A-booming-opportunity]() Capitalize on the booming "silver economy" by marketing to the 50+ demographic, a growing and wealthy consumer class with evolving needs. Marketing artificial intelligence (AI) [AI-powered martech releases and news: April 25]() [robot-news]() Also, an educator learns the drawbacks of using artificial intelligence to frame someone. Customer data platform (CDP) [What does ‘Real-Time Marketing’ really mean?]() [Salesforce-3-1920x1080-1]() Real-time does not have to mean right now. It’s delivering the information when the end user needs it. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Email marketing [How to produce brand-approved email designs on time and on budget]() [How-to-produce-brand-approved-email-designs-on-time-and-on-budget]() Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients. [mtbot_300x250_alt_b2]() Marketing operations (MOps) [10 things to do if your martech solution vendor gets bought]() [worry-problem]() Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here's what you need to know to handle it. MarTech webinar [5 ways to unlock the power of personalization]() [Live-webinar-RSVP-today]() Learn how to effectively collect, analyze, and apply customer data to enhance personalization strategies and drive maximum impact for customers and businesses. Marketing management [SMBs are investing more time and resources in marketing]() [small-business-owner-on-tablet-stock]() Around 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It's a struggle. On-demand training [Expert insights, cutting-edge technology]() [5-ways-CRMs-are-leveraging-AI-to-automate-marketing-today]() You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more. [See everything you get]() From Search Engine Land - [Google Publisher Center to stop allowing you to add publications]() - [Meta ad revenue jumps 27% in Q1 2024]() - [What should the title tag length be in 2024?]() - [Perplexity AI: Exploring AI-powered search beyond Google]() - [Is optimizing for one specific keyword an outdated SEO practice?]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()