🎛️ Google pushes cookie deprecation back to 2025

Plus, what marketers should know about the TikTok ban. [View in browser]() | [Share]() Apr 25, 2024 [Martech: Martech is Marketing]() Raise your hand if you’re surprised [Google delayed the end of third-party cookies]() yet again. Anyone? Bueller? This threatens to become marketing’s version of “Duke Nukem Forever.” That sequel to two best-selling games still holds the Guinness World Record for the longest development time of a video game (14 years!). When it did come out in 2011 nobody cared. Something you should care about: The new law that may shut down TikTok in the U.S. This article looks at [what it may mean for marketers](). Perhaps the biggest is that it doesn’t establish nationwide privacy protection rules, so advertisers have 16 different state data laws to deal with. Constantine von Hoffman Managing Editor [Sprout-AIBootcamp-webinar_2024_MarTech-v2]() Customer experience [Crafting exceptional customer experiences with AI and agile: A 5-step guide]() [Crafting-exceptional-customer-experiences-with-AI-and-agile-A-5-step-guide]() Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations. Content marketing [HubSpot launches new genAI-powered Content Hub]() [HubSpot-office]() HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates. Regulations and Compliance [What marketers need to know about the TikTok ban]() [tiktok-law]() Perhaps the biggest problem with the new law is it doesn't protect American's data and leaves marketers dealing with 16 states' different data regulations. Sponsored Content [Top loyalty trends 2024: Discover industry-specific ideas]() [Comarch-webinar-Martech]() On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out. MarTech webinar [5 ways to unlock the power of personalization]() [Live-webinar-RSVP-today]() Learn how to effectively collect, analyze, and apply customer data to enhance personalization strategies and drive maximum impact for customers and businesses. Marketing technology [How to align processes to drive martech utilization]() [How-to-align-processes-to-drive-martech-utilization]() Conduct a marketing processes and technology audit, map platforms to the buyer's funnel and streamline your martech stack. [mtbot_300x250_alt_b2]() Digital advertising [Google’s Privacy Sandbox: What you need to know]() [ss-toys-sandbox-playground-truck]() UPDATED: UK's ICO intervenes and Google delays third-party cookie deprecation yet again. B2B marketing [What are the key elements of successful ABM strategies?]() [ABM-2023-cover-1920]() This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide. [Learn more]() Marketing artificial intelligence (AI) [How to make sure your data is AI-ready]() [Your-marketing-data-is-your-Achilles-heel-–-Heres-how-to-fix-it]() Use these practical tips to prepare your customer data so you can make the most of artificial intelligence. MarTech on-demand [What's new in the world of marketing technology?]() [How-to-create-content-for-every-stage-of-the-customer-journey]() Discover cutting-edge technologies and the strategies to successfully leverage them — all for free and all without leaving your desk. [Get started now]() From Search Engine Land - [TikTok sell or ban bill becomes law]() - [Head of Google Search demands urgency as growth slows]() - [Reddit introduces Dynamic Product Ads]() - [What does Google want from SEOs? What is the future of PPC?]() - [LinkedIn advertising: A comprehensive guide]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()