🎛️ Adobe Firefly problems putting marketers at risk

Plus, 7 steps to creating an audience-based B2B marketing plan [View in browser]() | [Share]() Apr 23, 2024 [Martech: Martech is Marketing]() Every part of a business is marketing, but only marketers seem to know it. Customers quickly notice a difference between what a company does and what it says. That difference can be in anything: signage, store management, packaging, product quality or customer service. Adobe has marketed Firefly as an ethically trained AI image solution, safe for enterprises to use. However, as the company recently admitted, up to 5% of the training images came from questionable sources. We have a [deep dive into why]() this is a legal problem for marketers using it and for Adobe. Constantine von Hoffman,Managing Editor [Sprout-AIBootcamp-webinar_2024_MarTech-v2]() B2B marketing [7 steps to creating an audience-based B2B marketing plan]() [7-steps-to-creating-an-audience-based-B2B-marketing-plan]() Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects. Marketing artificial intelligence (AI) [Legal risks loom for Firefly users after Adobe’s AI image tool training exposed]() [copyright-books-law2-ss-1920]() The discovery that Adobe's Firefly wasn't entirely trained on licensed images has enterprise marketers concerned about lawsuits. Content management systems (CMS) [Webflow adds AI-driven personalization with Intellimize acquisition]() [personalized-experience]() Webflow's vision for a Web Experience Platform empowers marketing teams. Customer data platform (CDP) [4 ways new Data Cloud features help you personalize ads]() [Salesforce-2-1920x1080-1]() These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Loyalty marketing [Consumers want to buy from the ‘right brand’]() [mailchimp-logo-1920_q1ysfi]() A new report from Intuit Mailchimp locates consumers on the commitment spectrum, from "inert" to "fandom." [mtbot_300x250_alt_b2]() Marketing artificial intelligence (AI) [Email tactics and CTAs for lead generation: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email. MarTech webinar [5 ways to level up your personalization strategy]() [Live-webinar-Save-your-seat-now]() Learn how to deliver consistent and personalized experiences across channels that bridge the gap between digital and face-to-face marketing and beat out the competition. Content marketing [5 tips for balancing ‘push’ and ‘pull’ in content marketing]() [5-tips-for-balancing-push-and-pull-in-content-marketing]() Learn the difference between promoting engagement and pushing sales in your content and how to do them right. MarTech on-demand [What's new in the world of marketing technology?]() [How-to-create-content-for-every-stage-of-the-customer-journey]() Discover cutting-edge technologies and the strategies to successfully leverage them — all for free and all without leaving your desk. [Get started now]() From Search Engine Land - [Meta AI adds Google Search results]() - [Google Chrome IP masking could radically impact search advertising]() - [Airbnb dominates in search sentiment report]() - [Structure, consume, learn and retire: Google’s pattern of learning]() - [How to fix a huge traffic drop after rebranding]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()