🎛️ Generative AI models and app ecosystems helping marketers well into the future

Plus, Mastercard, HSBC Bank and others tackle climate change with adtech [View in browser]() | [Share]() Apr 19, 2024 [Martech: Martech is Marketing]() As marketers incorporate genAI into their workflows, the sheer volume of apps can cause a headache. How do you know the tool you’re working with now is best for the long run? Today, contributor Lisa Peyton [compares large language models (LLMs)]() with this crucial question in mind. Also today, [a report from last week’s Green Media Summit]() in New York. There are many different approaches brands are taking to curb their carbon emissions. Adopting a greener adtech supply chain is one way that reduces waste. Good for the environment as well as the bottom line. Chris WoodEditor [Adobe-300x250_2-5-2024]() Marketing artificial intelligence (AI) [Decoding generative AI: Top LLMs and the app ecosystems they support]() [Decoding-generative-AI-Top-LLMs-and-the-app-ecosystems-they-support]() Learn to strategically select AI tools for your marketing's success and discover top LLMs driving the industry. Marketing technology [Adtech’s approaches to greener marketing]() [Green-Media-Summit]() Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit. Marketing artificial intelligence (AI) [AI-powered martech releases and news: April 18]() [robot-news]() Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers. Customer data platform (CDP) [What does ‘Real-Time Marketing’ really mean?]() [Salesforce-3-1920x1080-1]() Real-time does not have to mean right now. It’s delivering the information when the end user needs it. MarTech webinar [The future of first-party data and why it will be critical]() [Live-webinar-RSVP-today]() Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights. Marketing work management buyer's guide [What is marketing work management?]() [work-management-1920]() There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI. [automattic_CM24-Social-1-InlineRectangle_300x250]() Google Analytics 4 (GA4) [Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer]() [Logo_Google_Analytics_1920x1080]() Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Marketing artificial intelligence (AI) [GenAI for text and visuals: Marketing’s AI power couple]() [GenAI-for-both-text-and-visuals-Marketings-AI-power-couple]() From campaign ideation to creative feedback, explore how tools like ChatGPT and DALL-E can combine forces to unlock next-level marketing. MarTech on-demand [What's new in the world of marketing technology?]() [How-to-create-content-for-every-stage-of-the-customer-journey]() Discover cutting-edge technologies and the strategies to successfully leverage them — all for free and all without leaving your desk. [Get started now]() From Search Engine Land - [Meta could launch Threads ads this year]() - [Brave Search unveils AI answer engine]() - [Tracking in 2024: Where we are and how to prep]() - [How to survive the search results when you’re using AI tools for content]() - [U.S. search ad revenues hit record $88.8 billion in 2023]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()