🎛️ A time of turmoil and innovation for email marketing

Plus, the state of GA4 a year after the big migration [View in browser]() | [Share]() Apr 18, 2024 [Martech: Martech is Marketing]() It’s a time of turmoil in email marketing: Google’s tolerance for spam from mass emailers has dropped to 0.1%. That’s got a lot of marketers worried. [Summer Deeb explains]() what you can do to get in compliance with the new rule. The good news is they’ll also make your email campaigns more effective. These changes are happening now because Google made them happen. [Ryan Phelan examines]() email changes that should have happened by now and haven’t. He lists three innovations that can transform email marketing. More good news: You likely already have the necessary tools. Constantine von HoffmanManaging Editor [Adobe-300x250_2-5-2024]() Email marketing [It’s time to turbocharge our path to email innovation]() [Its-time-to-turbocharge-our-path-to-email-innovation]() Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains. Google Analytics 4 (GA4) [The state of GA4, one year after the big migration]() [3-Google-Analytics-4-features-to-make-up-for-lost-data]() A look at what's better and what's worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the side of the road. what else should you Email marketing [Achieving a low Gmail spam rate: 3 essential steps]() [shutterstock_501674398-150x113]() Tips to stay compliant with Google's email guidelines, plus best practices for data hygiene, domain authentication and privacy law adherence. Marketing privacy [Digital advertisers still looking for recipe to thrive in cookieless world]() [Stirista-MarTech_AltData]() It’s likely alternative data will be one of many ingredients used for cookie replacement. MarTech webinar [The future of first-party data and why it will be critical]() [Live-webinar-RSVP-today]() Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights. Customer data platform (CDP) [The top 10 benefits of customer data platforms]() [CDP-2019-report-cover-image-ss-1920]() Here are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized. [automattic_CM24-Social-1-InlineRectangle_300x250]() Customer data platform (CDP) [GrowthLoop and TransUnion partner to improve audience reach]() [persona-customer-audience-ss-1920_j7zooz]() CDP GrowthLoop will make TransUnion's TruAudience data available to users in the hope of improving match rates. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Email marketing [How to send more emails and grow your subscriber list]() [How-to-send-more-emails-and-grow-your-subscriber-list]() Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base. MarTech on-demand [What's new in the world of marketing technology?]() [How-to-create-content-for-every-stage-of-the-customer-journey]() Discover cutting-edge technologies and the strategies to successfully leverage them — all for free and all without leaving your desk. [Get started now]() From Search Engine Land - [U.S. search ad revenues hit record $88.8 billion in 2023]() - [YouTube escalates war on ad blockers]() - [Google AdSense launches new Ad Intents format for Auto ads]() - [Google Discover optimization: A complete guide]() - [Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()