🎛️ Optimizing the customer journey with content at every stage

Plus, consent-based analytics explained [View in browser]() | [Share]() Apr 17, 2024 [Martech: Martech is Marketing]() Videos, blog posts, podcasts, infographics — the content options for a marketer are limitless. But your customer’s time is limited. Plus, you want to help that customer decide sooner rather than later. Today, contributor Stephanie Trovato [breaks down the customer journey]() and shows where specific kinds of content at each stage can really make an impact. Also today, contributor Alan K’necht walks through how to establish [a dependable consent-based analytics system]() — from choosing the right third-party tool to integration and implementation. With all of the new privacy laws rolling out, it’s important to have these mechanisms in place and not miss out on valuable analytics data your customer agrees to share. Chris WoodEditor [automattic_CM24-Social-1-InlineRectangle_300x250]() Content marketing [How to optimize your content strategy across the customer journey]() [How-to-optimize-your-content-strategy-across-the-customer-journey]() Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers. Data [Adopting consent-based analytics for long-term marketing success]() [Consent-and-analytics]() Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user expectations. Digital advertising [Internet advertising up 7.3%, reaching record high in U.S.]() [iab-logo-blkbkgd-1920_rswtkq]() U.S. internet advertising climbed to $225 billion in 2023, with double-digit growth from retail media, CTV and audio ads, according to IAB/PwC report. Customer data platform (CDP) [What does ‘Real-Time Marketing’ really mean?]() [Salesforce-3-1920x1080-1]() Real-time does not have to mean right now. It’s delivering the information when the end user needs it. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Email marketing [New rules for bulk email senders from Google, Yahoo: What you need to know]() [bulk-email-2]() Microsoft gets in on the bulk email restrictions act with an External Recipient Rate limit for Exchange Online. [Adobe-300x250_2-5-2024]() Customer journey orchestration [Scaling personalized experiences: From anonymity to insight]() [personalization-network-segmentation-targeting-customer-ss-1920_dnuyaf]() How can you tailor personalized digital experiences from the first anonymous click to deep, insightful engagement. Here's a step-by-step guide and it all starts with tagging. B2B marketing [What are the key elements of successful ABM strategies?]() [ABM-2023-cover-1920]() This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide. [Learn more]() Marketing artificial intelligence (AI) [How Sur La Table uses AI to power customer experience]() [Sur-La-Table-location]() The national retailer uses Bloomreach technology to boost online discoverability and identify ecommerce opportunities. MarTech on-demand [What's new in the world of marketing technology?]() [How-to-create-content-for-every-stage-of-the-customer-journey]() Discover cutting-edge technologies and the strategies to successfully leverage them — all for free and all without leaving your desk. [Get started now]() From Search Engine Land - [Google Search Console security update improves management of ownership tokens]() - [Exclusive keynotes, expert-level sessions, live Q&A and more: Preview the SMX Advanced agenda]() - [Oh, Brother: The Verge games Google again for ‘best printer 2024’]() - [Upgrade your paid search strategy with Connected TV]() - [Google: Ad Strength not used in Ad Rank]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()