2024 Content Trends: AI, 3rd Party Cookies, Social & More

Here’s what 1,000+ marketers had to say… This week's MarTech Newsletter is brought to you by: Automattic The results are in! WordPress VIP surveyed 1,000+ marketing professionals to find out how they’re using content, analytics, and AI to drive business, retain customers, and prepare for the death of the third-party cookie. Find out what we learned in the [Content Matters 2024 Report](). [Read the report]() Here’s some of what they shared: - Demand for high-quality content is high, but budgets are tight. Only 45% expect their content spend to ‌increase this year—a 13% drop from our 2023 survey. - Good content is data-driven. Eight in 10 use content analytics to decide what to create, yet three in four aren't entirely clear how that content performs. - AI still can't do what content and media pros do. For now, orgs prefer human input and content analytics when it comes to deciding content strategy. Learn more from this exclusive intel—including hot takes for B2B leaders in our post-social, post-cookie world. Because this year and next, content matters. [Download the report]() Cheers,WordPress VIP [P.S. Join us for an exclusive webinar on May 2nd at 2:00 PM ET]()! Robert Rose, Chief Strategy Officer at The Content Advisory and Tim Hossain, Head of Marketing at WordPress VIP, will unpack the key takeaways, trends, and hot takes from the Content Matters 2024 report. [Save your spot]() [View in a browser]() [Martech: Martech is Marketing] [() Learn about additional advertising/sponsorship opportunities [here](). This email was sent to {EMAIL}. [Unsubscribe]() [We respect your privacy.]() This email was sent by: MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved.