🎛️ AI can never create a great customer experience

Plus, the key to integrating AI into MOps [View in browser]() | [Share]() Apr 16, 2024 [Martech: Martech is Marketing]() AI can do a lot, but it certainly can’t do everything. It may be that chatbots can provide information and help as well as people at call centers and help desks. However, as [Scott Gillum writes](), they can’t do what differentiates OK and great customer service. They can’t go above and beyond. AI can help with customer experience, but it can’t give people something that makes them go, “WOW!” When using AI, it’s essential to remember what it does. It identifies patterns in data and makes suggestions by applying mathematical formulas to the data. It’s a stochastic parrot. The word it suggests you use next is the mode in its data set — the one the largest number of people used when writing something similar. It cannot provide “insights” into data as a human does. Humans can make connections between things beyond the data set, ones that are based on experience, intuition and inspiration. It’s those connections that make people go, “WOW!” Constantine von HoffmanManaging Editor [automattic_CM24-Social-1-InlineRectangle_300x250]() Customer experience [Why relying on AI won’t improve the customer experience]() [Why-relying-on-AI-wont-improve-the-customer-experience]() Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs. Marketing artificial intelligence (AI) [Integrating AI into MOps: Aligning your platforms, data and processes]() [Selecting-the-right-AI-solutions-for-your-marketing-operations]() Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes. Spotlight interviews [Ana Mourão: Spotlight on the expert]() [spotlight_expert_f2]() Ana Mourão is a senior digital marketing leader and CDP advisor at the iconic global tools brand Stanley Black & Decker. Marketing management [The rise of the position-less marketer]() [Optimove-The-Position-less-Marketer]() The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Customer relationship management (CRM) [Salesforce reportedly close to deal for Informatica]() [salesforce-hq-outage-1920]() The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology. [Adobe-300x250_2-5-2024]() Marketing artificial intelligence (AI) [Deep links for push notifications: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: deep links in push notifications for a regional gym chain. B2B marketing [What are the key elements of successful ABM strategies?]() [ABM-2023-cover-1920]() This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide. [Learn more]() Customer experience [5 simple ways to improve customer experience]() [5-simple-ways-to-improve-customer-experience]() Learn how brands can enhance experiences, from anticipating customer needs to improving record-keeping and communication. MarTech on-demand [What's new in the world of marketing technology?]() [How-to-create-content-for-every-stage-of-the-customer-journey]() Discover cutting-edge technologies and the strategies to successfully leverage them — all for free and all without leaving your desk. [Get started now]() From Search Engine Land - [How to harness the power of brand mentions across the search universe]() - [Writing people-first content: A process and template]() - [TikTok testing virtual influencers for video ads]() - [Chase launches first bank-led media network]() - [The latest jobs in search marketing]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()