🎛️ Unifying projects and products: The power of program management in martech

Plus a look at the CDP market [View in browser]() | [Share]() Apr 15, 2024 [Martech: Martech is Marketing]() Our contributor Gene de Libero [writes persuasively]() about the importance of program management in marketing operations to achieve desired goals. This strikes me as a particular instance of a more general principle; marketing success isn’t just about technology, it’s about processes too — and therefore about people. That’s a message I’ve been trying to convey for a while now. When we say martech is marketing we mean something broader than just software + hardware = marketing. Martech is that space where technology meets processes (and people) and — at best — they work in harmony. Kim Davis,Editor at large [automattic_CM24-Social-1-InlineRectangle_300x250]() Marketing management [Unifying projects and products: The power of program management in martech]() [The-power-of-programs-Driving-strategic-success-from-marketing-initiatives]() Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. Customer data platform (CDP) [The customer data platform market]() [How-much-does-a-customer-data-platform-cost]() A marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. Social media marketing [Meta advertisers: Glitchy automated system pushing sales down and costs up]() [meta-facebook-instagram]() Brands claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms. Customer data platform (CDP) [4 ways new Data Cloud features help you personalize ads]() [Salesforce-2-1920x1080-1]() These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [Adobe-300x250_2-5-2024]() Marketing technology [Combining martech projects: 5 questions to ask]() [martech-projects]() Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk. B2B marketing [What are the key elements of successful ABM strategies?]() [ABM-2023-cover-1920]() This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide. [Learn more]() Customer data platform (CDP) [How to decide if your organization needs a customer data platform]() [CDP-MIR-2024-Cover]() 11 questions to determine if you have the staff capabilities, management support and financial resources needed for a CDP to be a smart purchase. MarTech on-demand [What's new in the world of marketing technology?]() [How-to-create-content-for-every-stage-of-the-customer-journey]() Discover cutting-edge technologies and the strategies to successfully leverage them — all for free and all without leaving your desk. [Get started now]() From Search Engine Land - [TikTok testing virtual influencers for video ads]() - [Chase launches first bank-led media network]() - [The latest jobs in search marketing]() - [How advertisers can capitalize on vertical video]() - [How the Google-Reddit partnership impacts brand management]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()