🎛️ AI chatbots fight it out to see which is best

Also, why the drive for efficiency put MOps in crisis [View in browser]() | [Share]() Apr 12, 2024 [Martech: Martech is Marketing]() Is there any difference between AI chatbots? I’m talking about a functional, noticeable difference, not something buried deep in the coding and large language learning. To find out, Alicia Arnold put [OpenAI, Gemini and Perplexity to the test](), comparing their answers to marketing questions. And the winner is …? Read and find out. Also, Bolaji Oyejide writes that [MOps’ pursuit of efficiency]() came at the cost of marketing. He explains why this is a crisis and what to do about it. Constantine von HoffmanManaging Editor [Salesforce-Gartner_report-CDP-2024-display-ads-300x250_A_LEADER]() Marketing artificial intelligence (AI) [ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024]() [AI-fighting]() We tested three popular chatbots against each other on two marketing topics. You won't believe who won. Marketing operations (MOps) [The effectiveness crisis in B2B marketing: Why MOps must shift focus now]() [Why-marketing-operations-needs-to-prioritize-effectiveness-over-efficiency]() Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate. Marketing artificial intelligence (AI) [AI-powered martech releases and news: April 11]() [robot-news]() A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home. Marketing privacy [Digital advertisers still looking for recipe to thrive in cookieless world]() [Stirista-MarTech_AltData]() It’s likely alternative data will be one of many ingredients used for cookie replacement. B2B marketing [What are the key elements of successful ABM strategies?]() [ABM-2023-cover-1920]() This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide. [Learn more]() Email marketing [Frequency testing: The key to unlocking more email revenue]() [email-waste-kath-pay]() Don't let a badly performed email frequency test cost you money. When done right, higher frequency can pay off with more revenue. [Optimizely-Test-and-Learn_300x250]() Marketing automation [4 essential ways to boost your marketing automation program]() [4-ways-to-add-personalization-to-your-emails-right-now]() Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. B2B marketing [What is B2B marketing and why marketers should care]() [shutterstock_394273855-150x118]() Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of. MarTech on-demand [Explore the latest in marketing technology at your own pace]() [The-5-pillars-of-AI-operations-in-marketing]() Unlock a treasure trove of content from MarTech, featuring nearly 50 presentations on CX, AI, AMB, and more — all for free, and all available on-demand. No calendar reminders, no countdowns, no excuses. [Learn more]() From Search Engine Land - [Google structured data carousels (beta) clarified for summary pages]() - [Google CEO on the evolution of Search and SGE]() - [TikTok launches enhanced ad placement controls]() - [Google testing People Also Consider label on branded search ads]() - [The Performance Max playbook: Best practices and emerging tactics for 2024]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()