🎛️ A call to arms for martech providers

Also, MarTech’s list of CRM experts to follow. [View in browser]() | [Share]() Apr 11, 2024 [Martech: Martech is Marketing]() In the musical “Chicago,” Billy Flynn — the shyster of all shysters — sings, “Razzle dazzle ’em / And they’ll never catch wise!” Bad news, Billy, because martech buyers have caught a serious case of wise. [As contributor Jay Mandel points out](), we’re at a moment where people want the steak, not the sizzle. His piece is a call to arms for martech makers, daring them to create solutions that are more than mere updates. Also, want to stay up to date on the latest CRM strategies and developments? Of course, you do! To help you, we’ve compiled the [MarTech CRM experts to follow]() list. Constantine von Hoffman,Managing Editor [Salesforce-Gartner_report-CDP-2024-display-ads-300x250_A_LEADER]() Customer relationship management (CRM) [MarTech’s CRM experts to follow]() [orange-option]() CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments. Marketing technology [Martech’s moment of truth: Why product excellence beats slick sales pitches]() [AI-in-marketing-How-to-balance-automation-and-the-human-touch]() Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers. Email marketing [SAP Emarsys launches AI Product Finder]() [generative-ai-concept-robot-creating-content]() Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI. Customer data platform (CDP) [A CDP is a powerful tool — Here’s how to make it work for you]() [Salesforce-4-2-24-article]() CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Account-based marketing (ABM) [How ABM systems are evolving to meet changing B2B buying behaviors]() [eabmt_mir24_covercrop1]() AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it. [Optimizely-Test-and-Learn_300x250]() Video marketing [YouTube adds new shopping features to increase seller revenue]() [youtube]() The new features include the ability to curate product lists and quickly tagging videos across creators' entire library. Email marketing [The 2024 guide to email deliverability]() [Download-guide-to-email-deliverability]() How to ensure your emails are always landing in the inbox. Marketing management [3 steps to an authentic brand: Identity, intention and implementation]() [3-steps-to-an-authentic-brand-Identity-intention-and-implementation]() Learn how focusing on identity, intention, and implementation creates brands and careers fueled by purpose, not just promotions. MarTech on-demand [Explore the latest in marketing technology at your own pace]() [The-5-pillars-of-AI-operations-in-marketing]() Unlock a treasure trove of content from MarTech, featuring nearly 50 presentations on CX, AI, AMB, and more — all for free, and all available on-demand. No calendar reminders, no countdowns, no excuses. [Learn more]() From Search Engine Land - [Meta advertisers claim sales are down and costs are up due to glitchy automated system]() - [Google updates Merchant Center product data specifications]() - [B2B audience targeting: Meta Ads as an alternative to LinkedIn]() - [How to maximize your local business’ Google Maps presence]() - [Sneak peek: SEO and PPC sessions coming to SMX Advanced]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()