🎛️ Monitoring AI usage in emails

Plus, will Google acquire HubSpot? [View in browser]() | [Share]() Apr 05, 2024 [Martech: Martech is Marketing]() It’s exciting to hear about new AI tools and updates and to imagine how super-powered marketers can use them. That’s why [our weekly genAI roundup]() keeps going strong. When it comes to adoption, however, monitoring is crucial. Today, [in the rundown of HubSpot’s March release](), we see how managers can monitor AI use in email campaigns. The HubSpot update includes a filter that identifies emails created with AI assistance and allows the team to measure the email’s performance. This feature is sure to help with testing and learning as genAI is adopted more widely across marketing functions. HubSpot’s practical integration of AI capabilities is also a good reason why Google parent Alphabet [is thinking about acquiring it](). And in other news, [LinkedIn introduces CTV ads for B2B marketers](). Chris WoodEditor [Semji-Newsletter-4-4-24]() HubSpot [HubSpot’s March 2024 release includes AI management, enhanced CRM features and more]() [HubSpots-July-releases-The-managers-guide]() AI and CRM enhancements and insightful analytics will transform your efficiency and strategic decision making. HubSpot [Alphabet said to consider offer to acquire HubSpot]() [HubSpot-image]() Sources say Alphabet has been in talks with investment banks over the possibility of a deal. Marketing artificial intelligence (AI) [AI-powered martech releases and news: April 4]() [robot-news]() AI is great for users, but it's as bad for its creators' bottom lines as it is for the environment. Customer data platform (CDP) [A CDP is a powerful tool — Here’s how to make it work for you]() [Salesforce-4-2-24-article]() CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success. MarTech webinar [Flex your content management for scalability and hyper-personalization]() [Live-webinar-Save-your-spot-today]() Learn how to create hyper-personalized content that resonates with your audience across all touchpoints. Connected TV and OTT [LinkedIn introduces CTV ads for B2B campaigns]() [linkedin-app-mobile-ss-1920-1]() LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. [Showflake-300x250_ABM_MarketingDC-Americas]() Email marketing [Email excellence: The top 10 traits of highly effective email marketers]() [top_email_marketers-kath-pay]() What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Connected TV and OTT [How CTV can deliver market research for B2B marketers]() [cross-channel-CTV]() Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative. No-FOMO zone [Discover cutting-edge martech solutions and strategies for free]() [The-5-pillars-of-AI-operations-in-marketing]() Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more — all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses. [Start exploring now]() From Search Engine Land - [LinkedIn introduces CTV ads for B2B campaigns]() - [Google ‘considering Hubspot acquisition’]() - [Google AI overviews launch in UK]() - [Google to start issuing Display & Video 360 linking recommendations]() - [PPC Survey: AI a top priority but causing concern, trust in Google Ads down]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()