🎛️ How to improve ROI for B2B event marketing

Plus, how to reach gamers and understand gaming experiences [View in browser]() | [Share]() Apr 02, 2024 [Martech: Martech is Marketing]() B2B event marketing endures. It went on, virtually, even when COVID prevented people from meeting in person. Why? It is good to get together with people who speak the same business language, understand each other’s problems, and share information on fixing them. On top of that, they give everyone — hosts, sponsors, speakers and ticket-holders — the chance to make useful connections. While we’ve got the event part down, the time has come to change how we measure its success. [Eric Holmen explains]() the key to this is event-led growth — a transformative strategy focused on win rates rather than mere attendance. It’s a must-read for how to maximize event ROI. Constantine von HoffmanManaging Editor [Showflake-300x250_ABM_MarketingDC-Americas]() B2B marketing [Beyond attendance: Unlocking B2B growth with event-led strategies]() [Embracing-event-led-growth-for-increased-win-rates]() Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results. Digital advertising [How to reach gamers and understand gaming experiences: IAB PlayFronts]() [PlayFronts-Playwire-Roblox]() As the gaming industry matures, there are new ways for marketers to reach gamers where they are. Digital advertising [Privacy plus personalization: The new frontier of digital advertising]() [Privacy-personalization-and-the-new-frontier-of-digital-advertising]() Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more. MarTech webinar [Data + AI = meaningful customer moments]() [Live-webinar-Save-your-seat]() Learn how to leverage a Data + AI + CRM strategy and replace third-party cookies with first-party data to keep your customer relationships fresh and personal. Digital advertising [What Google’s Privacy Sandbox means for the app ecosystem]() [google-mobile-smartphone-asus-android1-ss-1920]() Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser. [Semji-Newsletter-4-4-24]() Marketing artificial intelligence (AI) [Retargeting campaigns to acquire new customers: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to use retargeting to acquire new customers. Marketing artificial intelligence (AI) [10 ChatGPT prompts for digital marketers]() [Get-your-copy-now]() This guide offers prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage it to boost productivity, creativity, and strategic thinking. Event marketing [4 keys to digital events planning]() [Virtual-event-1920-2]() Set up your digital event for success with the right strategy, experience, support and a safe space for all your attendees. No-FOMO zone [Discover cutting-edge martech solutions and strategies for free]() [The-5-pillars-of-AI-operations-in-marketing]() Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more — all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses. [Start exploring now]() From Search Engine Land - [Walmart Connect opens up to small and non-endemic advertisers]() - [Report: Perplexity plans to sell ads]() - [Google investigating Ad Manager Reach report error]() - [Google expands Vehicle Listing Ads to new markets]() - [ChatGPT makes links more prominent]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()