🎛️ Adobe rolls out genAI game plan at Adobe Summit

Plus, how marketers are tapping into gaming as the industry matures [View in browser]() | [Share]() Mar 28, 2024 [Martech: Martech is Marketing]() What can genAI do for marketers? It’s such a broad question and every day, it seems, we get a dozen new answers. Thankfully we’re getting a better idea as major marketing platforms announce their plans for genAI tools and integrations. Case in point, [new product announcements from Adobe]() at this week’s Adobe Summit in Las Vegas. Also today, we have a look [at how marketers are upping their investments in gaming]() from a new study released at IAB PlayFronts in New York. As the gaming ad industry matures, marketers and their ad tech partners are finding ways to reach gamers across the customer journey, from awareness to conversions. Chris WoodEditor [DataAxle-2024-Lookbook-300x250-Logo-CTA]() Marketing technology [Adobe continues to roll out genAI capabilities across its platform]() [IMG_0119]() Adobe continues to weave generative AI into applications across its platform in a series of new product announcements. Digital advertising [How marketers are investing in games: IAB PlayFronts]() [PlayFronts-Zoe-Soon-2]() IAB releases new study and guidelines at its third annual advertising and technology event as 40% of gaming advertisers intend to increase budgets. Marketing artificial intelligence (AI) [How to make sure your data is AI-ready]() [Your-marketing-data-is-your-Achilles-heel-–-Heres-how-to-fix-it]() Use these practical tips to prepare your customer data so you can make the most of artificial intelligence. MarTech webinar [Data + AI = meaningful customer moments]() [Live-webinar-Save-your-seat]() Learn how to leverage a Data + AI + CRM strategy and replace third-party cookies with first-party data to keep your customer relationships fresh and personal. Identity resolution [24 questions to ask identity resolution vendors during a demo]() [ID-Res-MIR-Cover-24-Horizontal]() Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences. [AtData-MT-Newsletter-Ad-2024-03_v2]() Account-based marketing (ABM) [Maximizing your B2B spend: Is account-based marketing worth it?]() [Maximizing-your-B2B-spend-Is-account-based-marketing-worth-it]() ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively. Marketing artificial intelligence (AI) [10 ChatGPT prompts for digital marketers]() [Get-your-copy-now]() This guide offers prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage it to boost productivity, creativity, and strategic thinking. B2B marketing [B2B content marketing: Driving success through strategic content creation]() [Rethinking-content-governance-in-the-era-of-generative-AI]() B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience. No-FOMO zone [Discover cutting-edge martech solutions and strategies for free]() [The-5-pillars-of-AI-operations-in-marketing]() Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more — all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses. [Start exploring now]() From Search Engine Land - [Amazon ordered to publicly share details of ads it serves in the EU]() - [Google changes definition of ‘top ads’]() - [Google Analytics real-time reporting bug confirmed]() - [Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023]() - [Exploring Meridian, Google’s new open-source marketing mix model]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()