🎛️ Lack of resources driving martech job dissatisfaction

Plus, what is optichannel and how can it improve engagement? [View in browser]() | [Share]() Mar 27, 2024 [Martech: Martech is Marketing]() In case you were wondering, it’s not just you: Martech job stress was up sharply last year and with it, job dissatisfaction. That’s from the just-released [2024 MarTech Salary and Career Survey]() (no registration required). The main reasons were lack of resources (people, money, time) and the constant need to prove martech’s ROI. While we can’t provide you with more money or staff, today we have two articles that could save you time. One is Annette Franz’s [guide to “optichannel”]() and how it will improve customer engagement. The other is Venkatraman Kannan’s roadmap to getting your entire organization on board with [customer-centric strategies](). And, BTW, doing this will demonstrate martech’s near- and long-term ROI. So maybe a little less stress comes out of it, too. Constantine von HoffmanManaging Editor [AtData-MT-Newsletter-Ad-2024-03_v2]() Marketing technology [Harnessing martech insights: A roadmap to customer-centric business strategies]() [Is-martech-your-untapped-strategic-asset]() How to integrate martech insights across your organization and unlock opportunities and competitive advantage. Customer experience [Beyond multichannel and omnichannel: Understanding the optichannel approach]() [Optichannel-marketing-The-emerging-approach-to-optimize-customer-experience]() Here’s how optichannel and omnichannel approaches complement each other to maximize customer engagement. MarTech salary and career [Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey]() [2024-car-sal-survey-template]() Dissatisfaction rose as time, talent and budget became harder to find and expectations to show ROI increased. Marketing management [The rise of the position-less marketer]() [Optimove-The-Position-less-Marketer]() The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes. MarTech webinar [See how Salesforce turns data into meaningful customer moments]() [Live-webinar-Save-your-seat]() Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity. Marketing artificial intelligence (AI) [Social media KPIs and frequency: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the best KPIs and optimal frequency for social media. [DataAxle-2024-Lookbook-300x250-Logo-CTA]() Customer experience [The omnichannel opportunity: A path to seamless experiences]() [The-omnichannel-opportunity-Retails-path-to-seamless-experiences]() Omnichannel is more than a buzzword. Learn why it matters and how strong leadership can harmonize strategies. Email marketing [The 2024 guide to email deliverability]() [Download-guide-to-email-deliverability]() How to ensure your emails are always landing in the inbox. Customer experience [The new blueprint for customer experience: Always on, always listening]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() Customers now demand ultra-personalization and anticipation of needs before they arise. Explore how AI is making this possible for marketers. No-FOMO zone [Discover cutting-edge martech solutions and strategies for free]() [The-5-pillars-of-AI-operations-in-marketing]() Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more — all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses. [Start exploring now]() From Search Engine Land - [LinkedIn Ads launches dynamic UTMs for campaign tracking]() - [Turn data into meaningful customer moments]() - [YouTube issues guidance on when to post content for maximum reach]() - [YouTube warns creators not to delete videos]() - [Google expands Product Studio to Australia and Canada]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()