🎛️ A look at the new MarTech Salary and Career Survey

Plus, 5 secrets to cross-functional collaboration in marketing [View in browser]() | [Share]() Mar 26, 2024 [Martech: Martech is Marketing]() Your job as a marketer comes with challenges and rewards. That’s why community is so important — to share triumphs and to look for common solutions to frequent headaches. That’s also why we produce the MarTech Salary and Career Survey annually. Look [at some of the findings here]() and you’ll see how your fellow marketers fared over the last year. There were promotions. Unemployment remained low. At the same time, the survey found some organizations cutting back on both jobs and budgets. This annual report tracks salary trends and digs deep into the strengths and passions of those in marketing technology. See where your areas of focus and responsibilities stack up with your colleagues. Also today, our contributors offer [secrets to cross-functional collaboration]() and [strategies for better email engagement](). Chris WoodEditor [AtData-MT-Newsletter-Ad-2024-03_v2]() MarTech salary and career [MarTech Salary and Career Survey: More promotions and more layoffs]() [2024-car-sal-survey-template]() Overall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men. Marketing management [5 secrets to cross-functional collaboration in marketing]() [5-secrets-to-cross-functional-collaboration-in-marketing]() Learn how leading organizations break down silos, promote knowledge sharing and create a culture of transparency for optimal operations. Email marketing [3 keys for better email engagement in Gmail]() [3-keys-for-better-email-engagement-in-Gmail]() Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email. Data [Improve your return on ad spend with first-party data]() [Adobe_Meta-RTCDP-Sponsored_Content_Article-1]() Learn how to optimize advertising performance with privacy-safe, real-time event forwarding. Privacy [Essential guide: Harness consent for enhanced engagement]() [The-basics-of-consent-and-preferences]() Download now and turn annoyed visitors into engaged customers, driving repeat purchases and enhanced brand loyalty, with this comprehensive guide to consent and preference management. Regulations and Compliance [EU launches investigations of Alphabet, Apple and Meta]() [eu-european-union-ss-1920-800x450]() The first allegations of non-compliance with the Digital Markets Act target three tech giants. [DataAxle-2024-Lookbook-300x250-Logo-CTA]() Search marketing [Google SGE a top threat to brand and product search terms, study finds]() [Google-office]() Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. MarTech webinar [See how Salesforce turns data into meaningful customer moments]() [Live-webinar-Save-your-seat]() Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity. Email marketing [Email automation tools for the savvy marketer]() [email-automation]() Discover the email automation features you need and how AI will change them going forward. No-FOMO zone [Discover cutting-edge martech solutions and strategies for free]() [The-5-pillars-of-AI-operations-in-marketing]() Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more — all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses. [Start exploring now]() From Search Engine Land - [Instagram updates hashtag search to simplify account and post discovery]() - [Local SEO in 2024: 6 simple ways to dominate local search]() - [Google under investigation for uncompetitive practices by EU]() - [How to benchmark PPC competitors: The definitive guide]() - [Google SGE a top threat to brand and product terms, study finds]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()