🎛️ What Google's Privacy Sandbox means for the app ecosystem

Plus, a call for ethical marketing [View in browser]() | [Share]() Mar 25, 2024 [Martech: Martech is Marketing]() Consultant and brand coach Jay Mandel launches [a heartfelt appeal]() for ethics and accountability in marketing and I suspect everyone reading this will have come across messages or actions from brands that just don’t feel right. The appeal could hardly be more timely in a period where generative AI (inadvertently, because it just doesn’t care) places new tools in the hands of bad actors. We’ve hardly yet begun to see how AI might be misused in marketing; we’re all rightfully excited about its positive uses. The challenge to do the right thing as well as the growing revenue thing has never been more pressing. We have faith in you guys to understand that those two things actually go hand in hand. Kim DavisEditor at large [AtData-MT-Newsletter-Ad-2024-03_v2]() Content marketing [Transforming content marketing lifecycles with AI]() [Transforming-content-marketing-lifecycles-with-AI]() Here’s how AI impacts content marketing by enhancing every stage of the lifecycle, from research and idea generation to creation, distribution and analysis. Digital advertising [What Google’s Privacy Sandbox means for the app ecosystem]() [google-mobile-smartphone-asus-android1-ss-1920]() Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser. Marketing management [Ethical marketing in the age of hidden fees and deceptive pricing]() [Ethical-marketing-in-the-age-of-hidden-fees-and-deceptive-pricing]() Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections. Data [Improve your return on ad spend with first-party data]() [Adobe_Meta-RTCDP-Sponsored_Content_Article-1]() Learn how to optimize advertising performance with privacy-safe, real-time event forwarding. MarTech webinar [Unlock the power of customer data with Salesforce]() [Live-webinar-Save-your-seat]() See how Salesforce can transform your customer data into a powerful asset, driving growth, building lasting relationships, and boosting productivity within your organization Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [DataAxle-2024-Lookbook-300x250-Logo-CTA]() Marketing artificial intelligence (AI) [The ethics of AI-powered marketing technology]() [The-ethics-of-AI-powered-martech]() The rise of AI in marketing technology brings ethical questions to the forefront. Here's how marketers can balance innovation and privacy. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Customer experience [How to protect customer trust when using AI]() [securing-data-ali-schwanke]() With AI everywhere, suspicion is on the rise. A company’s reputation plays an increasingly important role, so how do you avoid damaging it? No-FOMO zone [Discover cutting-edge martech solutions and strategies for free]() [The-5-pillars-of-AI-operations-in-marketing]() Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more — all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses. [Start exploring now]() From Search Engine Land - [Google SGE a top threat to brand and product terms, study finds]() - [Bing Deep Search is officially live for all users]() - [Google publishes Performance Max developer guide]() - [TikTok publishes lead generation best practice guide]() - [Google starts testing AI overviews from SGE in main Google search interface]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()