🎛️ It's time to unleash your CX activists!

Plus, transform your B2B brand: 7 strategic insights [View in browser]() | [Share]() Mar 21, 2024 [Martech: Martech is Marketing]() “Everything starts with the human. The importance of this cannot be overstated. We’re not selling to robots. Yet. We are selling to each other and sometimes that gets lost in the fray.” Len Devanna, VP strategy at Cortico-X, delivered this essential marketing insight yesterday at [his keynote address]() for the second day of The MarTech Conference. He was specifically referring to customer experience, although it should be applied to every part of marketing. If you are truly aware of who you are selling to, then you are committed to providing an optimized, seamless experience — just like you’d want for yourself. And if you’re not? Then it’s a series of disjointed experiences, placing the onus for navigating the journey on the customer. Which sounds better to you? Our article does a good job of summarizing what Len said, but it’s just a summary. You can still get the full details from him and all the rest of our conference speakers. [Go here and register]() and you’ll have access to all the presentations. Constantine von HoffmanManaging Editor [Uptempo-300-x-250]() Customer experience [It’s time to unleash your CX activists: The MarTech Conference day two keynote]() [Len-live]() For Cortico-X's Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes. B2B marketing [Transform your B2B brand: 7 strategic insights]() [7-big-lessons-in-B2B-rebranding]() Is your company considering a makeover? This marketing advice will help avoid serious headaches and unearth new inspiration. Content marketing [How to create content for every stage of the customer journey]() [How-to-create-content-for-every-stage-of-the-customer-journey]() Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion. Marketing management [The rise of the position-less marketer]() [Optimove-The-Position-less-Marketer]() The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes. MarTech webinar [See how Salesforce turns data into meaningful customer moments]() [Live-webinar-Save-your-seat]() Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity. Email marketing [Questions to ask email marketing platform vendors]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Don't forget to ask vendors about reporting, integrations, new genAI features and support before moving on to the negotiations and purchasing stages. [Snowflake-300x250_ABM_MarketingDC-Americas-1]() Performance marketing [The art of natural funneling: How to lead your readers without forced CTAs]() [The-art-of-natural-funneling-How-to-lead-your-readers-without-forced-CTAs]() Learn how to use effective CTAs in your content and email marketing for a seamless customer journey. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Content marketing [5 tips for balancing ‘push’ and ‘pull’ in content marketing]() [5-tips-for-balancing-push-and-pull-in-content-marketing]() Learn the difference between promoting engagement and pushing sales in your content and how to do them right. No-FOMO zone [ICYMI: The spring edition of MarTech is now available]() [The-5-pillars-of-AI-operations-in-marketing]() Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more — all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses. [Start exploring now]() From Search Engine Land - [Google Marketing Live 2024 registration opens]() - [Disney announces Google partnership as it expands ad platform]() - [Google March 2024 spam update done rolling out]() - [Un-silo your PPC campaigns: 4 tactics for more cohesive marketing]() - [Teaching writers when and how to use generative AI to create helpful content]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. 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