🎛️ Infusing genAI in customer experience

Plus, being a martech leader means getting personal [View in browser]() | [Share]() Mar 20, 2024 [Martech: Martech is Marketing]() While Day 2 of The MarTech Conference gets underway today, we’re still catching our breath from yesterday’s lineup of talks. Microsoft’s Talisha Padgett, in her keynote presentation, offered actionable ways marketers can infuse new genAI tools in all areas of the customer journey. Read about [some of those tactics here](). And if you haven’t registered yet, [sign up here]() to attend Day 2. It’s free! What I liked the most about the keynote is the spirit of experimentation and discovery. As [Milton Hwang points out](), it’s on marketing leaders to take this new technology and tie it to the customer. That means getting personal by delivering a personalized experience. Oh, and the democratization of martech throughout the organization, with NLP and chatbot navigation, makes everybody on the marketing team a marketing leader. See you all at The MarTech Conference Day 2! Chris Wood Editor [Snowflake-300x250_ABM_MarketingDC-Americas-1]() Marketing artificial intelligence (AI) [Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote]() [Talisha-Padgett-keynote]() Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference. Marketing management [How martech leaders must embrace AI for customer-centric marketing]() [Martech-in-the-age-of-AI-and-personalization]() Explore the imperative for martech leaders to personally upskill and embrace AI to deliver true customer personalization in 2024 and beyond. B2B marketing [How to find and nurture top-notch B2B writers for high-converting content]() [How-to-find-and-nurture-top-notch-B2B-writers-for-high-converting-content]() A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience. Data [Improve your return on ad spend with first-party data]() [Adobe_Meta-RTCDP-Sponsored_Content_Article-1]() Learn how to optimize advertising performance with privacy-safe, real-time event forwarding. Privacy [Convert more leads into happy customers]() [Convert-more-leads]() Most leads go cold if they aren’t contacted quickly enough. Learn how to drive faster lead response to capitalize on prospects’ peak interest and start converting more into happy customers. B2C marketing [Google Search Ads 360 gains retail media capabilities]() [google-ads-black-google-ads-shutterstock_1169319226]() Tech giant claims new features will increase efficiency and scale for retail media with self-service. [Uptempo-300-x-250]() MarTech Conference [Q&A with Justin Sharaf: The MarTech Conference]() [MarTechConf-speaker-og]() Justin Sharaf will be leading the MOps panel at The MarTech Conference, discussing how teams should be preparing to use AI. Customer experience [Four personalization instruments to tune up digital engagement]() [Download-Orchestrating-the-Customer-Journey]() This guide explores how retailers can successfully orchestrate personalized customer journeys everywhere they lead and provides tips on how to compose great customer experiences and inspire loyalty. Customer journey orchestration [Scaling personalized experiences: From anonymity to insight]() [personalization-network-segmentation-targeting-customer-ss-1920_dnuyaf]() How can you tailor personalized digital experiences from the first anonymous click to deep, insightful engagement. Here's a step-by-step guide and it all starts with tagging. Free online event for marketers [MarTech continues today at 10:00am ET!]() [The-5-pillars-of-AI-operations-in-marketing]() Day 1 of MarTech is now available on-demand… and there’s still time to join us live. Jumpstart your day with engaging Coffee Talk meetups with industry experts and likeminded peers, then gear up for an empowering keynote and live Q&A from Len Devanna of Acquis Cortico-X… and settle in for another day of expert-led sessions about driving exceptional customer experiences in the age of AI. Wrap up with a 100% live session + Q&A with Hubspot’s Scott Brinker and MarTech’s Kim Davis as they explore findings from the 2024 MarTech Salary and Career survey! [Grab your free pass]() From Search Engine Land - [Optimizing your Performance Max campaigns with Google Ads, GA4 data]() - [The two parts of E-E-A-T Google hasn’t told you about]() - [Google promotes Liz Reid to head of Search]() - [Google Ads Report Editor exporting zeros; Google is investigating]() - [Google Search Ads 360 gains retail media capabilities]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. 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