🎛️ 3 ways to beef up your content strategy with ChatGPT

Plus, the false allure of B2B intent data [View in browser]() | [Share]() Mar 19, 2024 [Martech: Martech is Marketing]() March is Women’s History Month. I’m glad for that, but not the reasons behind it: The need to be reminded to include the 50% of the population that has been pushed aside in the retelling of human experience. Fortunately, that is getting harder and harder to do. Today we have a profile of [contributor Katie Robbert](), someone a lot of people have tried and failed to push aside. They tried telling her to stay in her lane and wait her turn even though she was at the very least as good as they were at their jobs. Talent is talent, you use it or you lose it. All those people lost it. Hope I get to see you all at The MarTech Conference, which kicks off today. [Go here]() if you haven’t registered yet. Constantine von Hoffman,Managing Editor [Snowflake-300x250_ABM_MarketingDC-Americas-1]() Marketing artificial intelligence (AI) [3 proven ways to use ChatGPT to beef up your content strategy]() [3-proven-ways-to-leverage-ChatGPT-to-beef-up-your-content-strategy]() Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT. Spotlight interviews [Katie Robbert: Spotlight on the expert]() [spotlight_expert_f2]() The Trust Insights CEO talks about her love of data, co-founding her company and the challenges she's faced being a woman in technology. B2B marketing [The false allure of B2B intent data]() [The-false-hope-of-intent-data]() Unpack the complexities of intent data, from false positives to the value it brings, and why it's crucial not to rely solely on in-market signals. Privacy [Struggling with data privacy? Get back to the basics with this guide.]() [The-basics-of-consent-and-preferences]() Learn the 7 fundamental building blocks for obtaining legally-compliant, freely-given consent. You’ll not only stay compliant with major privacy regulations, but also open the door to powerful benefits. Marketing artificial intelligence (AI) [Retailers struggle with basics for generative AI]() [mobile-shopping-store-visit2-ss-1920_iwlb9e]() Retailers can't wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey. [Uptempo-300-x-250]() Marketing artificial intelligence (AI) [3 low-cost tools for data-driven marketing: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation. MarTech webinar [Flex your content management for scalability and hyper-personalization]() [Live-webinar-Save-your-spot-today]() Learn how to create hyper-personalized content that resonates with your audience across all touchpoints. Marketing artificial intelligence (AI) [5 ways to harness AI in B2B content creation]() [5-smart-ways-to-harness-AI-in-your-content-creation-process]() Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success. Free online event for marketers [MarTech kicks off today at 11:00am ET!]() [The-5-pillars-of-AI-operations-in-marketing]() Grab your free pass now and join us today and tomorrow at MarTech! You’ll unlock dozens of solutions from Salesforce, Tealium, and more market-defining companies… exclusive keynotes with Microsoft and Acquis Cortico-X (plus live Q&A!)… engaging networking meetups, live and on-demand access, and a personalized certificacte of attendance. What are you waiting for? [Register now]() From Search Engine Land - [Google Ads Report Editor exporting zeros; Google is investigating]() - [Google Search Ads 360 gains retail media capabilities]() - [Why the exact match keyword type in PPC is still relevant today]() - [SEO planning: Your one-page SEO plan]() - [Microsoft serving ads for Bing in Google Chrome]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()