Customer lifetime value | Harness voice of the customer | AI update

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[The Value of Every Single Customer: How to Calculate Customer Lifetime Value](gx77QYE/QTJYK1BxRk5WVlpWSUhXVXlIU2wyT0xucnIzRGxhdFgrZC9tZDdMZmhZajF6TDNtSHdXd3RMVHVCRkZUNE1kZk82akF4TWlqWkNGaGR6TFBXWHBERjVEenB0ZlZaVStydmlBN1ZxQ0phMFYvYkRQdGJwOXpzZz09S0/eDAva0tzZTN4L29haEJXbmNGT1d5blFXaEtJSmwzbVBCT0g5UktDVHR1RXU4c3FTSmxtQlMvTjFjOEZudjJScHVUZmlQTjVrSVAwRDVMTkJMR25qYXc9PQS2) 2. [Content Strategy Meets Cutting-Edge Technology]( sponsored 3. [AI Update: March 15, 2024]( 4. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 5. [A Privacy-First World Won't Hurt Your Customer Relationships]( 6. [Keep an Eye on Your Pot o' Gold]( MarketingProfs Master Class for PRO members Scroll down for more useful resources. [The Value of Every Single Customer: How to Calculate Customer Lifetime Value]( article [The Value of Every Single Customer: How to Calculate Customer Lifetime Value]( Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See [why it matters and how to calculate it. »]( [Content Strategy Meets Cutting-Edge Technology]( sponsored [Content Strategy Meets Cutting-Edge Technology]( On March 21, content marketing leaders, creative visionaries, and brand experts will share the strategies, technology, and insights to help you to unlock the potential of your organization's digital content. You're invited to drop in on the Content Innovation Summit. [Register now. »]( [AI Update: March 15, 2024]( AI news & views [AI Update: March 15, 2024]( Catch up on select AI news and developments from the past week or so. [Stay in the know here. »](AddsN/QTJYK1BxRk5WVlpWSUhXVXlIU2wyT0xucnIzRGxhdFgrZC9tZDdMZmhZajF6TDNtSHdXd3RMVHVCRkZUNE1kZk82akF4TWlqWkNGaGR6TFBXWHBERjVEenB0ZlZaVStydmlBN1ZxQ0phMFYvYkRQdGJwOXpzZz09S0/eDAva0tzZTN4L29haEJXbmNGT1d5blFXaEtJSmwzbVBCT0g5UktDVHR1RXU4c3FTSmxtQlMvTjFjOEZudjJScHVUZmlQTjVrSVAwRDVMTkJMR25qYXc9PQS2) [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?](jVLS9YKZZCGN/QTJYK1BxRk5WVlpWSUhXVXlIU2wyT0xucnIzRGxhdFgrZC9tZDdMZmhZajF6TDNtSHdXd3RMVHVCRkZUNE1kZk82akF4TWlqWkNGaGR6TFBXWHBERjVEenB0ZlZaVStydmlBN1ZxQ0phMFYvYkRQdGJwOXpzZz09S0/eDAva0tzZTN4L29haEJXbmNGT1d5blFXaEtJSmwzbVBCT0g5UktDVHR1RXU4c3FTSmxtQlMvTjFjOEZudjJScHVUZmlQTjVrSVAwRDVMTkJMR25qYXc9PQS2) Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »](ZKJPRm66TRK/QTJYK1BxRk5WVlpWSUhXVXlIU2wyT0xucnIzRGxhdFgrZC9tZDdMZmhZajF6TDNtSHdXd3RMVHVCRkZUNE1kZk82akF4TWlqWkNGaGR6TFBXWHBERjVEenB0ZlZaVStydmlBN1ZxQ0phMFYvYkRQdGJwOXpzZz09S0/eDAva0tzZTN4L29haEJXbmNGT1d5blFXaEtJSmwzbVBCT0g5UktDVHR1RXU4c3FTSmxtQlMvTjFjOEZudjJScHVUZmlQTjVrSVAwRDVMTkJMR25qYXc9PQS2) [A Privacy-First World Won't Hurt Your Customer Relationships]( video from the archives [A Privacy-First World Won't Hurt Your Customer Relationships]( On this episode of the Marketing Smarts Live Show, HubSpot CMO Kipp Bodnar and host George B. Thomas get into the nitty-gritty of what's been on so many marketers minds recently: When given access to a customer's data, how are you going to use it? [Tune in! »]( [Keep an Eye on Your Pot o' Gold](jVLS9YKZZCN/QTJYK1BxRk5WVlpWSUhXVXlIU2wyT0xucnIzRGxhdFgrZC9tZDdMZmhZajF6TDNtSHdXd3RMVHVCRkZUNE1kZk82akF4TWlqWkNGaGR6TFBXWHBERjVEenB0ZlZaVStydmlBN1ZxQ0phMFYvYkRQdGJwOXpzZz09S0/eDAva0tzZTN4L29haEJXbmNGT1d5blFXaEtJSmwzbVBCT0g5UktDVHR1RXU4c3FTSmxtQlMvTjFjOEZudjJScHVUZmlQTjVrSVAwRDVMTkJMR25qYXc9PQS2) MarketingProfs Master Class for PRO Members Are you buckling down to stay within this year's marketing budget? You're going to need more than a lucky charm. Keep an eye on your pot o' gold with A Marketer's Field Guide to Financial Goal Setting and Measurement. You'll learn how to increase revenue, communicate Marketing's value to the CFO, and secure a larger budget. Available now to PRO members. [Capture a higher budget now]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! 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