Persuading your customers | Sales success habits | How to change anyone's mind

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Thursday, March 14, 2024 | Today's dose of marketing know-how. [B2B Forum Flash Sale]( Limited tickets for a limited time This week, save $150 on B2B Forum tickets with promo code FLASH. Only 16 tickets remaining at this price, and only through Friday night. Claim your discount before it's gone! [Use FLASH to save $150](fKd/cmJPU2w5dXNYQ0pyeE5BMzdEWWRpdFRUb25Ja0swOXhaa09sdWRLWG5sb1ByemJoM2V1M1FJYjRpZ0R4Qm90aTlCNS9aWWNEWDAyQWpSbmtkZ0dlMkRlUFNiRTBiS0cwY2R3WEwrcWxabjNIT1JsN1NhM2V3QT09S0/RXlwUmc1dzFoNmhLWkRXT3lVcUJ5c1pUcXBYTVdXQXFXZ0lxUFRybGJJcXR5RFhLMExDeGtPcG42djFXUmoyN2pQRCt2M2pCR3NKdTBCWmpkU1hXYXc9PQS2) 📋 Table of Contents 1. [The Psychology of Persuasion: Understanding Customer Behavior in Marketing](ZKJPREkzfRY/cmJPU2w5dXNYQ0pyeE5BMzdEWWRpdFRUb25Ja0swOXhaa09sdWRLWG5sb1ByemJoM2V1M1FJYjRpZ0R4Qm90aTlCNS9aWWNEWDAyQWpSbmtkZ0dlMkRlUFNiRTBiS0cwY2R3WEwrcWxabjNIT1JsN1NhM2V3QT09S0/RXlwUmc1dzFoNmhLWkRXT3lVcUJ5c1pUcXBYTVdXQXFXZ0lxUFRybGJJcXR5RFhLMExDeGtPcG42djFXUmoyN2pQRCt2M2pCR3NKdTBCWmpkU1hXYXc9PQS2) 2. [Content Strategy Meets Cutting-Edge Technology]( sponsored 3. [How to Change Anyone's Mind]( 4. [Do You Market to B2B Audiences?](HW/cmJPU2w5dXNYQ0pyeE5BMzdEWWRpdFRUb25Ja0swOXhaa09sdWRLWG5sb1ByemJoM2V1M1FJYjRpZ0R4Qm90aTlCNS9aWWNEWDAyQWpSbmtkZ0dlMkRlUFNiRTBiS0cwY2R3WEwrcWxabjNIT1JsN1NhM2V3QT09S0/RXlwUmc1dzFoNmhLWkRXT3lVcUJ5c1pUcXBYTVdXQXFXZ0lxUFRybGJJcXR5RFhLMExDeGtPcG42djFXUmoyN2pQRCt2M2pCR3NKdTBCWmpkU1hXYXc9PQS2) advertise with MarketingProfs 5. [The 'Deep' Habits That Power B2B Sales Success]( 6. [Email Marketing? Piece of Cake.](fd/cmJPU2w5dXNYQ0pyeE5BMzdEWWRpdFRUb25Ja0swOXhaa09sdWRLWG5sb1ByemJoM2V1M1FJYjRpZ0R4Qm90aTlCNS9aWWNEWDAyQWpSbmtkZ0dlMkRlUFNiRTBiS0cwY2R3WEwrcWxabjNIT1JsN1NhM2V3QT09S0/RXlwUmc1dzFoNmhLWkRXT3lVcUJ5c1pUcXBYTVdXQXFXZ0lxUFRybGJJcXR5RFhLMExDeGtPcG42djFXUmoyN2pQRCt2M2pCR3NKdTBCWmpkU1hXYXc9PQS2) MarketingProfs Master Class for PRO members Scroll down for more useful resources. [The Psychology of Persuasion: Understanding Customer Behavior in Marketing](ZKJPREkzfY/cmJPU2w5dXNYQ0pyeE5BMzdEWWRpdFRUb25Ja0swOXhaa09sdWRLWG5sb1ByemJoM2V1M1FJYjRpZ0R4Qm90aTlCNS9aWWNEWDAyQWpSbmtkZ0dlMkRlUFNiRTBiS0cwY2R3WEwrcWxabjNIT1JsN1NhM2V3QT09S0/RXlwUmc1dzFoNmhLWkRXT3lVcUJ5c1pUcXBYTVdXQXFXZ0lxUFRybGJJcXR5RFhLMExDeGtPcG42djFXUmoyN2pQRCt2M2pCR3NKdTBCWmpkU1hXYXc9PQS2) article [The Psychology of Persuasion: Understanding Customer Behavior in Marketing](jVLS9Y7WLhX/cmJPU2w5dXNYQ0pyeE5BMzdEWWRpdFRUb25Ja0swOXhaa09sdWRLWG5sb1ByemJoM2V1M1FJYjRpZ0R4Qm90aTlCNS9aWWNEWDAyQWpSbmtkZ0dlMkRlUFNiRTBiS0cwY2R3WEwrcWxabjNIT1JsN1NhM2V3QT09S0/RXlwUmc1dzFoNmhLWkRXT3lVcUJ5c1pUcXBYTVdXQXFXZ0lxUFRybGJJcXR5RFhLMExDeGtPcG42djFXUmoyN2pQRCt2M2pCR3NKdTBCWmpkU1hXYXc9PQS2) Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. [Get started here. »]( [Content Strategy Meets Cutting-Edge Technology]( sponsored [Content Strategy Meets Cutting-Edge Technology]( On March 21, content marketing leaders, creative visionaries, and brand experts will share the strategies, technology, and insights to help you to unlock the potential of your organization's digital content. You're invited to drop in on the Content Innovation Summit. [Register now. »]( [How to Change Anyone's Mind]( podcast from the archives [How to Change Anyone's Mind]( Best-selling author and Wharton professor Jonah Berger discusses his book, The Catalyst: How to Change Anyone's Mind. He explains the five hidden factors that impede change (and how to overcome them). [Read more and listen. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »](9wZsN4/cmJPU2w5dXNYQ0pyeE5BMzdEWWRpdFRUb25Ja0swOXhaa09sdWRLWG5sb1ByemJoM2V1M1FJYjRpZ0R4Qm90aTlCNS9aWWNEWDAyQWpSbmtkZ0dlMkRlUFNiRTBiS0cwY2R3WEwrcWxabjNIT1JsN1NhM2V3QT09S0/RXlwUmc1dzFoNmhLWkRXT3lVcUJ5c1pUcXBYTVdXQXFXZ0lxUFRybGJJcXR5RFhLMExDeGtPcG42djFXUmoyN2pQRCt2M2pCR3NKdTBCWmpkU1hXYXc9PQS2) [The 'Deep' Habits That Power B2B Sales Success](jVLS9Y7WLhGX/cmJPU2w5dXNYQ0pyeE5BMzdEWWRpdFRUb25Ja0swOXhaa09sdWRLWG5sb1ByemJoM2V1M1FJYjRpZ0R4Qm90aTlCNS9aWWNEWDAyQWpSbmtkZ0dlMkRlUFNiRTBiS0cwY2R3WEwrcWxabjNIT1JsN1NhM2V3QT09S0/RXlwUmc1dzFoNmhLWkRXT3lVcUJ5c1pUcXBYTVdXQXFXZ0lxUFRybGJJcXR5RFhLMExDeGtPcG42djFXUmoyN2pQRCt2M2pCR3NKdTBCWmpkU1hXYXc9PQS2) infographic [The 'Deep' Habits That Power B2B Sales Success](dWhLp/cmJPU2w5dXNYQ0pyeE5BMzdEWWRpdFRUb25Ja0swOXhaa09sdWRLWG5sb1ByemJoM2V1M1FJYjRpZ0R4Qm90aTlCNS9aWWNEWDAyQWpSbmtkZ0dlMkRlUFNiRTBiS0cwY2R3WEwrcWxabjNIT1JsN1NhM2V3QT09S0/RXlwUmc1dzFoNmhLWkRXT3lVcUJ5c1pUcXBYTVdXQXFXZ0lxUFRybGJJcXR5RFhLMExDeGtPcG42djFXUmoyN2pQRCt2M2pCR3NKdTBCWmpkU1hXYXc9PQS2) This infographic looks at the habits associated with "deep" (high-performing) sellers as well as what B2B buyers say they want from salespeople. [Check out the infographic. »]( [Email Marketing? Piece of Cake.]( MarketingProfs Master Class for PRO members Want a higher ROI from your emails? The Real Truth About Email Marketing makes it easy. From smarter subject lines to compelling CTAs, this 21-lesson Master Class will increase your emails' effectiveness with your very next send. Available now. [Improve your email ROI]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... 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