Multitouch lead gen | Exceptional thought leadership | Project communication plans | Your brands' benefits

Today's dose of marketing know-how. [View online]( | [Advertise](Kd_yBZ/ZjNjT2dKd3FWc0pTa2pCRUpERGdNbVFnNE82b2pQUFUvSk9ENGJaMlRqOHB5VUxXNnZ3aEhZZkd4YjJoTkEvTlJLUS9rVDZJZnRBRzhPdlB3TDA3Z0Z2QSs3aW9tMXFMbjhWUFpHaHlSYXh0bTNqYlJzQnA5UT09S0/M3pCb3JmcFppeFg1Ky9ocVpBREZReithb0k0SGpQL3BMYXp6MUxIUXMvMEdUWDdnb1FpVnNjaVFNTU8vYTlScHppTWZsc1pQNHNoc0haRG1IMnRyWmc9PQS2) | [Unsubscribe]( [MarketingProfs Today]( Tuesday, March 12, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. [Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing]( 2. [TODAY: The Brand Benefits Playbook](0f3/ZjNjT2dKd3FWc0pTa2pCRUpERGdNbVFnNE82b2pQUFUvSk9ENGJaMlRqOHB5VUxXNnZ3aEhZZkd4YjJoTkEvTlJLUS9rVDZJZnRBRzhPdlB3TDA3Z0Z2QSs3aW9tMXFMbjhWUFpHaHlSYXh0bTNqYlJzQnA5UT09S0/M3pCb3JmcFppeFg1Ky9ocVpBREZReithb0k0SGpQL3BMYXp6MUxIUXMvMEdUWDdnb1FpVnNjaVFNTU8vYTlScHppTWZsc1pQNHNoc0haRG1IMnRyWmc9PQS2) MarketingProfs webinar 3. [Three Qualities of Exceptional B2B Thought Leadership Content]( 4. [Content Strategy Meets Cutting-Edge Technology]( sponsored 5. [The Key Elements of Project Communication Plans]( 6. [Progressively Profile Your Prospects]( MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing]( article [Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing]( When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is [a boost in conversions. »](NBr/ZjNjT2dKd3FWc0pTa2pCRUpERGdNbVFnNE82b2pQUFUvSk9ENGJaMlRqOHB5VUxXNnZ3aEhZZkd4YjJoTkEvTlJLUS9rVDZJZnRBRzhPdlB3TDA3Z0Z2QSs3aW9tMXFMbjhWUFpHaHlSYXh0bTNqYlJzQnA5UT09S0/M3pCb3JmcFppeFg1Ky9ocVpBREZReithb0k0SGpQL3BMYXp6MUxIUXMvMEdUWDdnb1FpVnNjaVFNTU8vYTlScHppTWZsc1pQNHNoc0haRG1IMnRyWmc9PQS2) [TODAY: The Brand Benefits Playbook]( MarketingProfs webinar [TODAY: The Brand Benefits Playbook]( To position your company for growth and to stand up against competition, you need to understand how to use your brand's benefits in your positioning. Join MarketingProfs CEO and Founder Allen Weiss for this free webinar and [explore the valuable insights from his latest book. »](Kd_yBYZ/ZjNjT2dKd3FWc0pTa2pCRUpERGdNbVFnNE82b2pQUFUvSk9ENGJaMlRqOHB5VUxXNnZ3aEhZZkd4YjJoTkEvTlJLUS9rVDZJZnRBRzhPdlB3TDA3Z0Z2QSs3aW9tMXFMbjhWUFpHaHlSYXh0bTNqYlJzQnA5UT09S0/M3pCb3JmcFppeFg1Ky9ocVpBREZReithb0k0SGpQL3BMYXp6MUxIUXMvMEdUWDdnb1FpVnNjaVFNTU8vYTlScHppTWZsc1pQNHNoc0haRG1IMnRyWmc9PQS2) [Three Qualities of Exceptional B2B Thought Leadership Content]( research [Three Qualities of Exceptional B2B Thought Leadership Content]( What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally. [Check out the study findings. »]( [Content Strategy Meets Cutting-Edge Technology]( sponsored [Content Strategy Meets Cutting-Edge Technology](RPqML7/ZjNjT2dKd3FWc0pTa2pCRUpERGdNbVFnNE82b2pQUFUvSk9ENGJaMlRqOHB5VUxXNnZ3aEhZZkd4YjJoTkEvTlJLUS9rVDZJZnRBRzhPdlB3TDA3Z0Z2QSs3aW9tMXFMbjhWUFpHaHlSYXh0bTNqYlJzQnA5UT09S0/) On March 21, content marketing leaders, creative visionaries, and brand experts will share the strategies, technology, and insights to help you to unlock the potential of your organization's digital content. You're invited to drop in on the Content Innovation Summit. [Register now. »]( [The Key Elements of Project Communication Plans]( infographic [The Key Elements of Project Communication Plans](0fbw/ZjNjT2dKd3FWc0pTa2pCRUpERGdNbVFnNE82b2pQUFUvSk9ENGJaMlRqOHB5VUxXNnZ3aEhZZkd4YjJoTkEvTlJLUS9rVDZJZnRBRzhPdlB3TDA3Z0Z2QSs3aW9tMXFMbjhWUFpHaHlSYXh0bTNqYlJzQnA5UT09S0/M3pCb3JmcFppeFg1Ky9ocVpBREZReithb0k0SGpQL3BMYXp6MUxIUXMvMEdUWDdnb1FpVnNjaVFNTU8vYTlScHppTWZsc1pQNHNoc0haRG1IMnRyWmc9PQS2) Is your marketing team struggling to stay on the same page? If so, you might need a communications plan—a tracking document that outlines the who, what, when, and how of a project's information flow and deliverables. [Check out the infographic. »]( [Progressively Profile Your Prospects]( MarketingProfs Working Webinar for PRO Members Prospects may be cold one minute and hot the next. How do you keep up with the changes? By progressively profiling your leads based on their behavior. Discover how progressive profiling and scoring help you deliver hot leads to Sales in Session 2 of Score, Plan, Convert: Demand Generation, a four-part, PRO-level workshop. [Start scoring your leads now]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers](Nfx/ZjNjT2dKd3FWc0pTa2pCRUpERGdNbVFnNE82b2pQUFUvSk9ENGJaMlRqOHB5VUxXNnZ3aEhZZkd4YjJoTkEvTlJLUS9rVDZJZnRBRzhPdlB3TDA3Z0Z2QSs3aW9tMXFMbjhWUFpHaHlSYXh0bTNqYlJzQnA5UT09S0/M3pCb3JmcFppeFg1Ky9ocVpBREZReithb0k0SGpQL3BMYXp6MUxIUXMvMEdUWDdnb1FpVnNjaVFNTU8vYTlScHppTWZsc1pQNHNoc0haRG1IMnRyWmc9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $600 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](jVLS9kxGvTGV/ZjNjT2dKd3FWc0pTa2pCRUpERGdNbVFnNE82b2pQUFUvSk9ENGJaMlRqOHB5VUxXNnZ3aEhZZkd4YjJoTkEvTlJLUS9rVDZJZnRBRzhPdlB3TDA3Z0Z2QSs3aW9tMXFMbjhWUFpHaHlSYXh0bTNqYlJzQnA5UT09S0/M3pCb3JmcFppeFg1Ky9ocVpBREZReithb0k0SGpQL3BMYXp6MUxIUXMvMEdUWDdnb1FpVnNjaVFNTU8vYTlScHppTWZsc1pQNHNoc0haRG1IMnRyWmc9PQS2). Did You Miss Us? Recent MarketingProfs content [Creepy or Cool? How People Feel About Brand Interactions »](fE6/ZjNjT2dKd3FWc0pTa2pCRUpERGdNbVFnNE82b2pQUFUvSk9ENGJaMlRqOHB5VUxXNnZ3aEhZZkd4YjJoTkEvTlJLUS9rVDZJZnRBRzhPdlB3TDA3Z0Z2QSs3aW9tMXFMbjhWUFpHaHlSYXh0bTNqYlJzQnA5UT09S0/M3pCb3JmcFppeFg1Ky9ocVpBREZReithb0k0SGpQL3BMYXp6MUxIUXMvMEdUWDdnb1FpVnNjaVFNTU8vYTlScHppTWZsc1pQNHNoc0haRG1IMnRyWmc9PQS2) [How Marketers Are Getting AI All Wrong (And What to Do About It) »](xfg/ZjNjT2dKd3FWc0pTa2pCRUpERGdNbVFnNE82b2pQUFUvSk9ENGJaMlRqOHB5VUxXNnZ3aEhZZkd4YjJoTkEvTlJLUS9rVDZJZnRBRzhPdlB3TDA3Z0Z2QSs3aW9tMXFMbjhWUFpHaHlSYXh0bTNqYlJzQnA5UT09S0/M3pCb3JmcFppeFg1Ky9ocVpBREZReithb0k0SGpQL3BMYXp6MUxIUXMvMEdUWDdnb1FpVnNjaVFNTU8vYTlScHppTWZsc1pQNHNoc0haRG1IMnRyWmc9PQS2) [Eight Alternatives to Google Trends [Infographic] »]( [Content With Purpose: How to Elevate Your Brand »]( [Ditch the Sales Script If You Want to Make More Sales »]( [B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops »](jVLS9kxGvTV/ZjNjT2dKd3FWc0pTa2pCRUpERGdNbVFnNE82b2pQUFUvSk9ENGJaMlRqOHB5VUxXNnZ3aEhZZkd4YjJoTkEvTlJLUS9rVDZJZnRBRzhPdlB3TDA3Z0Z2QSs3aW9tMXFMbjhWUFpHaHlSYXh0bTNqYlJzQnA5UT09S0/M3pCb3JmcFppeFg1Ky9ocVpBREZReithb0k0SGpQL3BMYXp6MUxIUXMvMEdUWDdnb1FpVnNjaVFNTU8vYTlScHppTWZsc1pQNHNoc0haRG1IMnRyWmc9PQS2) Upcoming Events MAR 12 [The Brand Benefits Playbook](f6/ZjNjT2dKd3FWc0pTa2pCRUpERGdNbVFnNE82b2pQUFUvSk9ENGJaMlRqOHB5VUxXNnZ3aEhZZkd4YjJoTkEvTlJLUS9rVDZJZnRBRzhPdlB3TDA3Z0Z2QSs3aW9tMXFMbjhWUFpHaHlSYXh0bTNqYlJzQnA5UT09S0/M3pCb3JmcFppeFg1Ky9ocVpBREZReithb0k0SGpQL3BMYXp6MUxIUXMvMEdUWDdnb1FpVnNjaVFNTU8vYTlScHppTWZsc1pQNHNoc0haRG1IMnRyWmc9PQS2) 45-minute webinar | presented by Allen Weiss MAR 13 [The Marketer's Guide to Prompt Engineering]( with Christopher S. 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