Content brief checklist | AI update: Claude 3; Microsoft + Mistral | Strategic content development

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Friday, March 8, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. [17 Must-Have Elements of Your B2B Content Brief]( 2. [Content Marketing Friday Forum](ra6QLy/UllkSmVhTnlOcGtQMkplKzUwUEQyTG1mYU5mSGNrMzRsWnlyaGt5R0FWcG8zMUQ0K0ZBdW04YXVDV0NRTUtFNk9PN25lRkNDcnd2bjVUU09OUmphNXl5ZWhDVm1EUVhBTElTZ28rZ0N5Zkd3RmJhd2REeFdXZz09S0/YW42UUdoNk5SVlBjaFFzTzkrTDVJYi9XcUdxcVlaTko4Z3RMWUFDeTB4dkEzSGVPRWI1dnVtNHlBTWUwdHZMcGM3Q0hlTGxpRFN6L2NiZDNsMmZoT3c9PQS2) MarketingProfs event 3. [AI Update: Claude 3 Challenges ChatGPT; Mistral and Microsoft Partner Up]( 4. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 5. [How Being Strategic About Content Development Can Boost Results and Save Time and Money]( 6. [Increase Audience Interactions](ZKJPZ8bmTb/UllkSmVhTnlOcGtQMkplKzUwUEQyTG1mYU5mSGNrMzRsWnlyaGt5R0FWcG8zMUQ0K0ZBdW04YXVDV0NRTUtFNk9PN25lRkNDcnd2bjVUU09OUmphNXl5ZWhDVm1EUVhBTElTZ28rZ0N5Zkd3RmJhd2REeFdXZz09S0/YW42UUdoNk5SVlBjaFFzTzkrTDVJYi9XcUdxcVlaTko4Z3RMWUFDeTB4dkEzSGVPRWI1dnVtNHlBTWUwdHZMcGM3Q0hlTGxpRFN6L2NiZDNsMmZoT3c9PQS2) MarketingProfs Master Class for PRO members Scroll down for more useful resources. [17 Must-Have Elements of Your B2B Content Brief]( article [17 Must-Have Elements of Your B2B Content Brief]( Even in the age of AI, you need a human writer to craft high-quality B2B content. True, humans can deliver blah content, too. But that's less likely to happen if you provide your writers a kickass content creation brief. Here are the [essential elements of your brief. »]( [Content Marketing Friday Forum]( MarketingProfs event [Content Marketing Friday Forum]( Today's content marketing is about more than just creating content. It's about personalization for recipients and customization for their journey with high-impact content, and future-proofing with AI strategies and tools that speed up creation. Discover [what's new in content marketing and tech. »]( [AI Update: Claude 3 Challenges ChatGPT; Mistral and Microsoft Partner Up]( AI news & developments [AI Update: Claude 3 Challenges ChatGPT; Mistral and Microsoft Partner Up]( Two major announcements in the past week or so from major AI players demonstrate that the AI juggernaut continues to gain both business and technology momentum. [Learn more. »]( [Do You Market to B2B Audiences?](K9bxMYy/UllkSmVhTnlOcGtQMkplKzUwUEQyTG1mYU5mSGNrMzRsWnlyaGt5R0FWcG8zMUQ0K0ZBdW04YXVDV0NRTUtFNk9PN25lRkNDcnd2bjVUU09OUmphNXl5ZWhDVm1EUVhBTElTZ28rZ0N5Zkd3RmJhd2REeFdXZz09S0/YW42UUdoNk5SVlBjaFFzTzkrTDVJYi9XcUdxcVlaTko4Z3RMWUFDeTB4dkEzSGVPRWI1dnVtNHlBTWUwdHZMcGM3Q0hlTGxpRFN6L2NiZDNsMmZoT3c9PQS2) from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [How Being Strategic About Content Development Can Boost Results and Save Time and Money]( video from the archives [How Being Strategic About Content Development Can Boost Results and Save Time and Money](8/UllkSmVhTnlOcGtQMkplKzUwUEQyTG1mYU5mSGNrMzRsWnlyaGt5R0FWcG8zMUQ0K0ZBdW04YXVDV0NRTUtFNk9PN25lRkNDcnd2bjVUU09OUmphNXl5ZWhDVm1EUVhBTElTZ28rZ0N5Zkd3RmJhd2REeFdXZz09S0/YW42UUdoNk5SVlBjaFFzTzkrTDVJYi9XcUdxcVlaTko4Z3RMWUFDeTB4dkEzSGVPRWI1dnVtNHlBTWUwdHZMcGM3Q0hlTGxpRFN6L2NiZDNsMmZoT3c9PQS2) In the dynamic realm of content marketing, strategic thinking is not just beneficial, it's essential to business success. It not only saves time and money but also boosts content marketing results significantly. [Tune in! »]( [Increase Audience Interactions]( MarketingProfs Master Class for PRO Members Do you know what channels are most important to your customers? Uncover your buyers' behaviors—so you can WOW them—with Customer Journey Maps for Marketers: Understand and Exceed Expectations. Streaming now for the MarketingProfs PRO community. [Deliver the WOWs.](mXJVA/UllkSmVhTnlOcGtQMkplKzUwUEQyTG1mYU5mSGNrMzRsWnlyaGt5R0FWcG8zMUQ0K0ZBdW04YXVDV0NRTUtFNk9PN25lRkNDcnd2bjVUU09OUmphNXl5ZWhDVm1EUVhBTElTZ28rZ0N5Zkd3RmJhd2REeFdXZz09S0/YW42UUdoNk5SVlBjaFFzTzkrTDVJYi9XcUdxcVlaTko4Z3RMWUFDeTB4dkEzSGVPRWI1dnVtNHlBTWUwdHZMcGM3Q0hlTGxpRFN6L2NiZDNsMmZoT3c9PQS2) Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $600 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [How Marketers Are Getting AI All Wrong (And What to Do About It) »]( [Eight Alternatives to Google Trends [Infographic] »]( [Content With Purpose: How to Elevate Your Brand »]( [Ditch the Sales Script If You Want to Make More Sales »]( [B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops »]( [10 Ways to Use AI for Sales Success [Infographic] »]( Upcoming Events MAR 8 [Content Marketing Friday Forum]( 3 live sessions | sponsored by Canto MAR 12 [The Brand Benefits Playbook]( 45-minute webinar | presented by Allen Weiss MAR 13 [The Marketer's Guide to Prompt Engineering](K9bxMy/UllkSmVhTnlOcGtQMkplKzUwUEQyTG1mYU5mSGNrMzRsWnlyaGt5R0FWcG8zMUQ0K0ZBdW04YXVDV0NRTUtFNk9PN25lRkNDcnd2bjVUU09OUmphNXl5ZWhDVm1EUVhBTElTZ28rZ0N5Zkd3RmJhd2REeFdXZz09S0/YW42UUdoNk5SVlBjaFFzTzkrTDVJYi9XcUdxcVlaTko4Z3RMWUFDeTB4dkEzSGVPRWI1dnVtNHlBTWUwdHZMcGM3Q0hlTGxpRFN6L2NiZDNsMmZoT3c9PQS2) with Christopher S. 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