Is fractional for you? | CMO: world's toughest job | Marketing to introverts | SEO for non-techie marketers

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe](wAEQL6/ejZmaGJXcys0NUVXS2hXVlBmeTU2SzRJNEQrYTBKSE0rc1hhcDRwdERDZVRCSmo4K0FtSDBrcElKOTFHMUhkOU1FaDNCOWRLN3lkZ2FQWUlmU2FUZlgvU2VNTEtIdjd5aFA0dTRMOUg0S0JMWHBlMkQ0SWxGdz09S0/QThRUVVoUDV2REJiRDVlNjhOMXRqRUJZUVZ4TzFXaXVqYURwSXpldUU0YU9yM2xveldETUM3OGsxaU12WTNUKwS2) [MarketingProfs Today]( Thursday, March 7, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. ['Should I Be a Fractional CMO?'](/ejZmaGJXcys0NUVXS2hXVlBmeTU2SzRJNEQrYTBKSE0rc1hhcDRwdERDZVRCSmo4K0FtSDBrcElKOTFHMUhkOU1FaDNCOWRLN3lkZ2FQWUlmU2FUZlgvU2VNTEtIdjd5aFA0dTRMOUg0S0JMWHBlMkQ0SWxGdz09S0/d01NdElaWVZVU0R6N0xiUUpkSC9VSU54UW4rNG12Um9EaFVJamZYMlNhRzdNZElVbXl2ZXBjUGZTNTQrZlUrZ21pQWlHQlRSemxJUGlZejNWSS9YekE9PQS2) 2. [Content Marketing Friday Forum]( MarketingProfs event 3. [CMO, the Toughest Job in the World]( 4. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 5. [How to Market to Introverts]( 6. [Bump Up Your Search Rank]( MarketingProfs Master Class for PRO members Scroll down for more useful resources. ['Should I Be a Fractional CMO?'](rB7/ejZmaGJXcys0NUVXS2hXVlBmeTU2SzRJNEQrYTBKSE0rc1hhcDRwdERDZVRCSmo4K0FtSDBrcElKOTFHMUhkOU1FaDNCOWRLN3lkZ2FQWUlmU2FUZlgvU2VNTEtIdjd5aFA0dTRMOUg0S0JMWHBlMkQ0SWxGdz09S0/d01NdElaWVZVU0R6N0xiUUpkSC9VSU54UW4rNG12Um9EaFVJamZYMlNhRzdNZElVbXl2ZXBjUGZTNTQrZlUrZ21pQWlHQlRSemxJUGlZejNWSS9YekE9PQS2) article ['Should I Be a Fractional CMO?']( Today, there's less time for CMOs to ramp up and to build an organization with a five-year plan. Enter fractional CMOs, who bring expertise as "hired guns" with more cross functional expertise, more objectivity, and less ego. [Is a fractional career right for you? »]( [Content Marketing Friday Forum]( MarketingProfs event [Content Marketing Friday Forum]( Today's content marketing is about more than just creating content. It's about personalization for recipients and customization for their journey with high-impact content, and future-proofing with AI strategies and tools that speed up creation. Discover [what's new in content marketing and tech. »](KvXqsYN/ejZmaGJXcys0NUVXS2hXVlBmeTU2SzRJNEQrYTBKSE0rc1hhcDRwdERDZVRCSmo4K0FtSDBrcElKOTFHMUhkOU1FaDNCOWRLN3lkZ2FQWUlmU2FUZlgvU2VNTEtIdjd5aFA0dTRMOUg0S0JMWHBlMkQ0SWxGdz09S0/d01NdElaWVZVU0R6N0xiUUpkSC9VSU54UW4rNG12Um9EaFVJamZYMlNhRzdNZElVbXl2ZXBjUGZTNTQrZlUrZ21pQWlHQlRSemxJUGlZejNWSS9YekE9PQS2) [CMO, The Toughest Job in the World](/ejZmaGJXcys0NUVXS2hXVlBmeTU2SzRJNEQrYTBKSE0rc1hhcDRwdERDZVRCSmo4K0FtSDBrcElKOTFHMUhkOU1FaDNCOWRLN3lkZ2FQWUlmU2FUZlgvU2VNTEtIdjd5aFA0dTRMOUg0S0JMWHBlMkQ0SWxGdz09S0/d01NdElaWVZVU0R6N0xiUUpkSC9VSU54UW4rNG12Um9EaFVJamZYMlNhRzdNZElVbXl2ZXBjUGZTNTQrZlUrZ21pQWlHQlRSemxJUGlZejNWSS9YekE9PQS2) podcast from the archives [CMO, the Toughest Job in the World]( Ceros CMO Jamie Gier has no problem admitting that she gets overwhelmed by the relentless advance of technology and the ways it's shaping marketers' personal and professional lives. [Read more and listen in on this fascinating conversation. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »](s8y/ejZmaGJXcys0NUVXS2hXVlBmeTU2SzRJNEQrYTBKSE0rc1hhcDRwdERDZVRCSmo4K0FtSDBrcElKOTFHMUhkOU1FaDNCOWRLN3lkZ2FQWUlmU2FUZlgvU2VNTEtIdjd5aFA0dTRMOUg0S0JMWHBlMkQ0SWxGdz09S0/d01NdElaWVZVU0R6N0xiUUpkSC9VSU54UW4rNG12Um9EaFVJamZYMlNhRzdNZElVbXl2ZXBjUGZTNTQrZlUrZ21pQWlHQlRSemxJUGlZejNWSS9YekE9PQS2) [How to Market to Introverts]( infographic [How to Market to Introverts]( Marketers often rely on approaches such as hype and time-sensitive offers that can be off-putting to introverts. So, what should marketers do instead? This infographic explores tone, content formats, and event types. [Check out the infographic. »](rBL7/ejZmaGJXcys0NUVXS2hXVlBmeTU2SzRJNEQrYTBKSE0rc1hhcDRwdERDZVRCSmo4K0FtSDBrcElKOTFHMUhkOU1FaDNCOWRLN3lkZ2FQWUlmU2FUZlgvU2VNTEtIdjd5aFA0dTRMOUg0S0JMWHBlMkQ0SWxGdz09S0/d01NdElaWVZVU0R6N0xiUUpkSC9VSU54UW4rNG12Um9EaFVJamZYMlNhRzdNZElVbXl2ZXBjUGZTNTQrZlUrZ21pQWlHQlRSemxJUGlZejNWSS9YekE9PQS2) [Bump Up Your Search Rank]( MarketingProfs Master Class for PRO Members If your site isn't listed near the top of search results, you're missing out on Web traffic and leads. Bump your site up with The Art of Being Found: SEO for (Non-Techie) Marketers. Andy Crestodina shares his effective search engine optimization methods that'll put your site in front of more buyers. [Get a Bump in Your Search Listings]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](~/ejZmaGJXcys0NUVXS2hXVlBmeTU2SzRJNEQrYTBKSE0rc1hhcDRwdERDZVRCSmo4K0FtSDBrcElKOTFHMUhkOU1FaDNCOWRLN3lkZ2FQWUlmU2FUZlgvU2VNTEtIdjd5aFA0dTRMOUg0S0JMWHBlMkQ0SWxGdz09S0/d01NdElaWVZVU0R6N0xiUUpkSC9VSU54UW4rNG12Um9EaFVJamZYMlNhRzdNZElVbXl2ZXBjUGZTNTQrZlUrZ21pQWlHQlRSemxJUGlZejNWSS9YekE9PQS2)—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $600 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](jVLS9ka4NtGb/ejZmaGJXcys0NUVXS2hXVlBmeTU2SzRJNEQrYTBKSE0rc1hhcDRwdERDZVRCSmo4K0FtSDBrcElKOTFHMUhkOU1FaDNCOWRLN3lkZ2FQWUlmU2FUZlgvU2VNTEtIdjd5aFA0dTRMOUg0S0JMWHBlMkQ0SWxGdz09S0/d01NdElaWVZVU0R6N0xiUUpkSC9VSU54UW4rNG12Um9EaFVJamZYMlNhRzdNZElVbXl2ZXBjUGZTNTQrZlUrZ21pQWlHQlRSemxJUGlZejNWSS9YekE9PQS2). Did You Miss Us? Recent MarketingProfs content [Content With Purpose: How to Elevate Your Brand »]( [Ditch the Sales Script If You Want to Make More Sales »]( [B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops »](KvXqsN/ejZmaGJXcys0NUVXS2hXVlBmeTU2SzRJNEQrYTBKSE0rc1hhcDRwdERDZVRCSmo4K0FtSDBrcElKOTFHMUhkOU1FaDNCOWRLN3lkZ2FQWUlmU2FUZlgvU2VNTEtIdjd5aFA0dTRMOUg0S0JMWHBlMkQ0SWxGdz09S0/d01NdElaWVZVU0R6N0xiUUpkSC9VSU54UW4rNG12Um9EaFVJamZYMlNhRzdNZElVbXl2ZXBjUGZTNTQrZlUrZ21pQWlHQlRSemxJUGlZejNWSS9YekE9PQS2) [10 Ways to Use AI for Sales Success [Infographic] »]( [The Most Important Skills for B2B Marketing Agency Teams »]( [How Artificial Intelligence Is Impacting SEO »]( Upcoming Events MAR 8 [Content Marketing Friday Forum]( 3 live sessions | sponsored by Canto MAR 12 [The Brand Benefits Playbook]( 45-minute webinar | presented by Allen Weiss MAR 13 [The Marketer's Guide to Prompt Engineering]( with Christopher S. 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