TikTok search ads | YouTube campaigns | Employee engagement | Content marketing event

Today's dose of marketing know-how. [View online]( | [Log in]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Wednesday, March 6, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. [TikTok Search Ads: What Marketers Should Know (And Do)]( 2. [Content Marketing Friday Forum]( MarketingProfs event 3. [Running YouTube Campaigns: Agency Priorities, Client Goals]( 4. [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event 5. [Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding]( 6. [Simplicity Sells](P2MN/TkdvZS9kRGVMcGpOZjBNZDhneUdrRW8wa0ZqRFNZSWdjN3pXT3B4TlRjcjcyMlZiWVIwd0xueEk3ekRCQzdtK05lZ2tBclVNNDhaL3ZyUjY2LzFWNDdNS3ErWFNpWE5FSEtDSlVPbC9TUytwOHdkOVpkUnpOZz09S0/QjVCUEpla2JqWllqL05NcFdobTN0N0Y0UklZS0M4alFjZ3B1bW5pVnVoOUd4cVF6cEtySmRjQ0lhQXRnaGNIWHpnWlJzUnFhdDNQWHplR0hocXI4aGc9PQS2) MarketingProfs Master Class for PRO members Scroll down for more useful resources. [TikTok Search Ads: What Marketers Should Know (And Do)]( article [TikTok Search Ads: What Marketers Should Know (And Do)]( Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably [rethink your ad strategy. »]( [Content Marketing Friday Forum]( MarketingProfs event [Content Marketing Friday Forum]( Today's content marketing is about more than just creating content. It's about personalization for recipients and customization for their journey with high-impact content, and future-proofing with AI strategies and tools that speed up creation. Discover [what's new in content marketing and tech. »](b/TkdvZS9kRGVMcGpOZjBNZDhneUdrRW8wa0ZqRFNZSWdjN3pXT3B4TlRjcjcyMlZiWVIwd0xueEk3ekRCQzdtK05lZ2tBclVNNDhaL3ZyUjY2LzFWNDdNS3ErWFNpWE5FSEtDSlVPbC9TUytwOHdkOVpkUnpOZz09S0/QjVCUEpla2JqWllqL05NcFdobTN0N0Y0UklZS0M4alFjZ3B1bW5pVnVoOUd4cVF6cEtySmRjQ0lhQXRnaGNIWHpnWlJzUnFhdDNQWHplR0hocXI4aGc9PQS2) [Running YouTube Campaigns: Agency Priorities, Client Goals](jVLS9k-ANfG_/TkdvZS9kRGVMcGpOZjBNZDhneUdrRW8wa0ZqRFNZSWdjN3pXT3B4TlRjcjcyMlZiWVIwd0xueEk3ekRCQzdtK05lZ2tBclVNNDhaL3ZyUjY2LzFWNDdNS3ErWFNpWE5FSEtDSlVPbC9TUytwOHdkOVpkUnpOZz09S0/QjVCUEpla2JqWllqL05NcFdobTN0N0Y0UklZS0M4alFjZ3B1bW5pVnVoOUd4cVF6cEtySmRjQ0lhQXRnaGNIWHpnWlJzUnFhdDNQWHplR0hocXI4aGc9PQS2) research [Running YouTube Campaigns: Agency Priorities, Client Goals]( Which objectives do agencies consider most important when running ad campaigns on YouTube for their clients? To find out, researchers conducted a survey of 116 US-based media agency professionals. [Check out the study findings. »]( [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( Looking for in-depth, in-person training? Get a full-day workshop when you register for an [All-Access pass](f8r/TkdvZS9kRGVMcGpOZjBNZDhneUdrRW8wa0ZqRFNZSWdjN3pXT3B4TlRjcjcyMlZiWVIwd0xueEk3ekRCQzdtK05lZ2tBclVNNDhaL3ZyUjY2LzFWNDdNS3ErWFNpWE5FSEtDSlVPbC9TUytwOHdkOVpkUnpOZz09S0/QjVCUEpla2JqWllqL05NcFdobTN0N0Y0UklZS0M4alFjZ3B1bW5pVnVoOUd4cVF6cEtySmRjQ0lhQXRnaGNIWHpnWlJzUnFhdDNQWHplR0hocXI4aGc9PQS2) to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice [when you register here. »]( [Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding](NxEB3/TkdvZS9kRGVMcGpOZjBNZDhneUdrRW8wa0ZqRFNZSWdjN3pXT3B4TlRjcjcyMlZiWVIwd0xueEk3ekRCQzdtK05lZ2tBclVNNDhaL3ZyUjY2LzFWNDdNS3ErWFNpWE5FSEtDSlVPbC9TUytwOHdkOVpkUnpOZz09S0/QjVCUEpla2JqWllqL05NcFdobTN0N0Y0UklZS0M4alFjZ3B1bW5pVnVoOUd4cVF6cEtySmRjQ0lhQXRnaGNIWHpnWlJzUnFhdDNQWHplR0hocXI4aGc9PQS2) video [Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding]( This episode is brimming with wisdom and actionable tips focused on employee engagement and the connection between engaged employees and successful marketing outcomes. [Tune in! »]( [Simplicity Sells](ZKJPZ9dVSA/TkdvZS9kRGVMcGpOZjBNZDhneUdrRW8wa0ZqRFNZSWdjN3pXT3B4TlRjcjcyMlZiWVIwd0xueEk3ekRCQzdtK05lZ2tBclVNNDhaL3ZyUjY2LzFWNDdNS3ErWFNpWE5FSEtDSlVPbC9TUytwOHdkOVpkUnpOZz09S0/QjVCUEpla2JqWllqL05NcFdobTN0N0Y0UklZS0M4alFjZ3B1bW5pVnVoOUd4cVF6cEtySmRjQ0lhQXRnaGNIWHpnWlJzUnFhdDNQWHplR0hocXI4aGc9PQS2) MarketingProfs Master Class for PRO members Don't make your customers guess at your offer. When your message is simple and transparent, your buyers know exactly what they're getting. In How to Build a Standout Brand, you'll audit your brand for clarity to simplify your marketing. Streaming now for PRO members. [Simplify your brand in 2024]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $600 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](KA-qBYd/TkdvZS9kRGVMcGpOZjBNZDhneUdrRW8wa0ZqRFNZSWdjN3pXT3B4TlRjcjcyMlZiWVIwd0xueEk3ekRCQzdtK05lZ2tBclVNNDhaL3ZyUjY2LzFWNDdNS3ErWFNpWE5FSEtDSlVPbC9TUytwOHdkOVpkUnpOZz09S0/QjVCUEpla2JqWllqL05NcFdobTN0N0Y0UklZS0M4alFjZ3B1bW5pVnVoOUd4cVF6cEtySmRjQ0lhQXRnaGNIWHpnWlJzUnFhdDNQWHplR0hocXI4aGc9PQS2). Did You Miss Us? 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