Ditch sales scripts | Brand trust via values-based content | Evidence-based content to build trust | Allure of thought leadership

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Friday, March 1, 2024 📋 Table of Contents 1. [Ditch the Sales Script If You Want to Make More Sales]( 2. [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event 3. [Content With Purpose: How to Elevate Your Brand]( 4. [Do You Market to B2B Audiences?](jVLS9kb42Cm/WTF1NjBsNVRod3lRdWZCL3RObHl4S1hCQ1kwT3ZxQzcrdld2Q1o3SlF0dmZTOFNVNkJPRURGWktsMG9BM052YlR0cy9WczltaENqaXNlZUFTS3dOa21mWENhMXdDektyT2QzNFFEZk43KytvcXFpTUc2bGM4dz09S0/ejdKUlNhcG1KUHh5MytZTkRDUS9pTlRPRUM0WkdXNDZVZzEvQnNGd0tLUHU3MTQ4dUg5WHIrSjVkcXdiaE5UUnA4ckhwNkUwMjFrcGY2aUNxNC9ObUE9PQS2) advertise with MarketingProfs 5. [Build B2B Marketing Trust With Evidence-Based Content]( 6. [The Allure of Your Thought Leadership]( MarketingProfs Master Class for PRO members Scroll down for more useful resources. [Ditch the Sales Script If You Want to Make More Sales]( article [Ditch the Sales Script If You Want to Make More Sales]( Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything to the script. Basically, they're hired to be human commercials. [No wonder it doesn't work. »]( [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( Looking for in-depth, in-person training? Get a full-day workshop when you register for an [All-Access pass]( to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice [when you register here. »]( [Content With Purpose: How to Elevate Your Brand](0T0/WTF1NjBsNVRod3lRdWZCL3RObHl4S1hCQ1kwT3ZxQzcrdld2Q1o3SlF0dmZTOFNVNkJPRURGWktsMG9BM052YlR0cy9WczltaENqaXNlZUFTS3dOa21mWENhMXdDektyT2QzNFFEZk43KytvcXFpTUc2bGM4dz09S0/ejdKUlNhcG1KUHh5MytZTkRDUS9pTlRPRUM0WkdXNDZVZzEvQnNGd0tLUHU3MTQ4dUg5WHIrSjVkcXdiaE5UUnA4ckhwNkUwMjFrcGY2aUNxNC9ObUE9PQS2) article [Content With Purpose: How to Elevate Your Brand]( Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can [communicate what your brand truly stands for. »]( [Do You Market to B2B Audiences?](V/WTF1NjBsNVRod3lRdWZCL3RObHl4S1hCQ1kwT3ZxQzcrdld2Q1o3SlF0dmZTOFNVNkJPRURGWktsMG9BM052YlR0cy9WczltaENqaXNlZUFTS3dOa21mWENhMXdDektyT2QzNFFEZk43KytvcXFpTUc2bGM4dz09S0/ejdKUlNhcG1KUHh5MytZTkRDUS9pTlRPRUM0WkdXNDZVZzEvQnNGd0tLUHU3MTQ4dUg5WHIrSjVkcXdiaE5UUnA4ckhwNkUwMjFrcGY2aUNxNC9ObUE9PQS2) from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [Build B2B Marketing Trust With Evidence-Based Content]( video from the archives [Build B2B Marketing Trust With Evidence-Based Content]( Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? So... what creates evidence? [Tune in! »]( [The Allure of Your Thought Leadership]( MarketingProfs Master Class for PRO Members Hey good lookin', it's World Compliment Day. And we just wanted to highlight your brilliance for reading today's newsletter. Now, to really stand out, try Using Research for Content and Thought Leadership. In this Master Class, you'll uncover all kinds of great insights to your market—putting you in an alluring catergory of one. [Stand out as a thought leader]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $600 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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