Writing questions for surveys, polls, forms, etc. | What PR & Comms teams are good at | Influencers: micro vs. nano

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Tuesday, February 20, 2024 📋 Table of Contents 1. [Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights]( 2. [2024 Global Consumer Trends Index]( sponsored report 3. [What PR and Comms Teams Do Best]( 4. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 5. [Micro-influencer vs. Nano-influencer: What's the Difference?](ZKJPa9Y7ta/SlpibGZrTFdCcGpKbUdjaXdmblBuZGw1OWEvelNiWnZVK1ZqL0xER1FCcmI3RWZUajY1cWpTRGs5VXZJVDg0dmkrclY0SXZjdDZkWU9HWHNSUFpBWTlZZlE5dTZTZ1dWcGc0S2xWclorQU91S2xvbnFKM0lIdz09S0/c3VXT1Q1bVdYdkRGaHZDTURzZ3B0MFlSdWVPL20wUWVJbFg2SU5jNGp0RzBEaUMwZG9STDBteW41YnBRRTNac2phQXFocnZUajloOSs0Vmt6MTVZbHc9PQS2) 6. [It Takes Two to Tango]( MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights](pAD8Fa/SlpibGZrTFdCcGpKbUdjaXdmblBuZGw1OWEvelNiWnZVK1ZqL0xER1FCcmI3RWZUajY1cWpTRGs5VXZJVDg0dmkrclY0SXZjdDZkWU9HWHNSUFpBWTlZZlE5dTZTZ1dWcGc0S2xWclorQU91S2xvbnFKM0lIdz09S0/c3VXT1Q1bVdYdkRGaHZDTURzZ3B0MFlSdWVPL20wUWVJbFg2SU5jNGp0RzBEaUMwZG9STDBteW41YnBRRTNac2phQXFocnZUajloOSs0Vmt6MTVZbHc9PQS2) article [Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights]( It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are [six sets of expert tips and best-practices. »]( [2024 Global Consumer Trends Index]( sponsored report [2024 Global Consumer Trends Index]( Are you ready for what's ahead? Privacy concerns, economic and tech trends, brand loyalty, engagement, buyers' preferred media, price-conscious behaviors… all are covered in this report. Get ready for the shifting market with the 2024 Global Consumer Trends Index, based on a survey of over 10,000 respondents! [Download now. »]( [What PR and Comms Teams Do Best]( research [What PR and Comms Teams Do Best]( Which tasks do PR and communications teams excel at? Which tasks are they struggling with most? To find out, researchers conducted a survey among 427 senior-level PR and comms professionals globally. [Check out the study findings. »](pAD8FYa/SlpibGZrTFdCcGpKbUdjaXdmblBuZGw1OWEvelNiWnZVK1ZqL0xER1FCcmI3RWZUajY1cWpTRGs5VXZJVDg0dmkrclY0SXZjdDZkWU9HWHNSUFpBWTlZZlE5dTZTZ1dWcGc0S2xWclorQU91S2xvbnFKM0lIdz09S0/c3VXT1Q1bVdYdkRGaHZDTURzZ3B0MFlSdWVPL20wUWVJbFg2SU5jNGp0RzBEaUMwZG9STDBteW41YnBRRTNac2phQXFocnZUajloOSs0Vmt6MTVZbHc9PQS2) [Do You Market to B2B Audiences?](jVLS9V-PXsGR/SlpibGZrTFdCcGpKbUdjaXdmblBuZGw1OWEvelNiWnZVK1ZqL0xER1FCcmI3RWZUajY1cWpTRGs5VXZJVDg0dmkrclY0SXZjdDZkWU9HWHNSUFpBWTlZZlE5dTZTZ1dWcGc0S2xWclorQU91S2xvbnFKM0lIdz09S0/c3VXT1Q1bVdYdkRGaHZDTURzZ3B0MFlSdWVPL20wUWVJbFg2SU5jNGp0RzBEaUMwZG9STDBteW41YnBRRTNac2phQXFocnZUajloOSs0Vmt6MTVZbHc9PQS2) from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles](qfV/SlpibGZrTFdCcGpKbUdjaXdmblBuZGw1OWEvelNiWnZVK1ZqL0xER1FCcmI3RWZUajY1cWpTRGs5VXZJVDg0dmkrclY0SXZjdDZkWU9HWHNSUFpBWTlZZlE5dTZTZ1dWcGc0S2xWclorQU91S2xvbnFKM0lIdz09S0/c3VXT1Q1bVdYdkRGaHZDTURzZ3B0MFlSdWVPL20wUWVJbFg2SU5jNGp0RzBEaUMwZG9STDBteW41YnBRRTNac2phQXFocnZUajloOSs0Vmt6MTVZbHc9PQS2) to choose from. See how you can [reach your B2B audience. »]( [Micro-influencer vs. Nano-influencer: What's the Difference?](qfEV/SlpibGZrTFdCcGpKbUdjaXdmblBuZGw1OWEvelNiWnZVK1ZqL0xER1FCcmI3RWZUajY1cWpTRGs5VXZJVDg0dmkrclY0SXZjdDZkWU9HWHNSUFpBWTlZZlE5dTZTZ1dWcGc0S2xWclorQU91S2xvbnFKM0lIdz09S0/c3VXT1Q1bVdYdkRGaHZDTURzZ3B0MFlSdWVPL20wUWVJbFg2SU5jNGp0RzBEaUMwZG9STDBteW41YnBRRTNac2phQXFocnZUajloOSs0Vmt6MTVZbHc9PQS2) infographic [Micro-influencer vs. Nano-influencer: What's the Difference?]( This infographic looks at what makes an influencer "micro" versus "nano" and how businesses can harness the power of each of those influencer types. [Check out the infographic. »]( [It Takes Two to Tango]( MarketingProfs Working Webinar for PRO Members Step, tap, heels together! When your sales and marketing teams are in lockstep, you increase income and raise revenue. Pam Didner shows you the right moves in Sales Enablement: Aligning Marketing and Sales, a PRO-level Working Webinar. [Learn the steps here]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](ZKJPa9Y7tRa/SlpibGZrTFdCcGpKbUdjaXdmblBuZGw1OWEvelNiWnZVK1ZqL0xER1FCcmI3RWZUajY1cWpTRGs5VXZJVDg0dmkrclY0SXZjdDZkWU9HWHNSUFpBWTlZZlE5dTZTZ1dWcGc0S2xWclorQU91S2xvbnFKM0lIdz09S0/c3VXT1Q1bVdYdkRGaHZDTURzZ3B0MFlSdWVPL20wUWVJbFg2SU5jNGp0RzBEaUMwZG9STDBteW41YnBRRTNac2phQXFocnZUajloOSs0Vmt6MTVZbHc9PQS2). 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