Why you need AI skills | B2B tech marketing budgets | LinkedIn strategy | Maximize CLV | B2B Forum prices about to go up

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Tuesday, February 6, 2024 [B2B Forum Price Increase!]( $1095 today. $1295 on Friday. Don't miss the Super Early Bird Special on tickets to the world's most actionable marketing conference! Now's the time to grab tickets for B2B Forum this November. Tickets are as low as they'll go—but prices increase $200 this Friday at 11:59 PM ET. Save big and prepare for 2+ days of inspiration and education in Boston. [Get my #MPB2B ticket now!]( 📋 Table of Contents 1. [AI Skills: The Competitive Edge Marketers Can't Afford to Ignore]( 2. [Email: Big Changes Coming to Inbox Deliverability]( sponsored guide 3. [B2B Tech Marketers' Budget Expectations for 2024]( 4. [Do You Market to B2B Audiences?]( from lead gen to branding 5. [How to Optimize Your Business's LinkedIn Strategy]( 6. [Maximize Customer Lifetime Value]( MarketingProfs Master Class for PRO members Scroll down for more useful resources. [AI Skills: The Competitive Edge Marketers Can't Afford to Ignore]( article [AI Skills: The Competitive Edge Marketers Can't Afford to Ignore](D4-tL/N3FtUHNkZU1KdGdGNmE3Q2pWaU1weTkxYVRHSkh6dHVobzVjc0NsYUU3SWpJNkVMc1JpVkJwbDhhWmFZMk5lUzB0MEU3WmpzTVkvbURqelBUaFlkdi9CUWo1Z3VlVVFGWnBQTmZPdDB6MndmMFJLWlRhb3dmdz09S0/Zm12L2kzWXlpYUZubmVqUjFlT1kveDRlaFkydUFjNzBlT21mZmFQOEozS1F3WHRwVzNtVGRxR3ZlWUVrdVhhczF5cmFtMXZqMHMrVFZNbWMyanBFZ3c9PQS2) Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, [it's a necessity. »](/N3FtUHNkZU1KdGdGNmE3Q2pWaU1weTkxYVRHSkh6dHVobzVjc0NsYUU3SWpJNkVMc1JpVkJwbDhhWmFZMk5lUzB0MEU3WmpzTVkvbURqelBUaFlkdi9CUWo1Z3VlVVFGWnBQTmZPdDB6MndmMFJLWlRhb3dmdz09S0/Zm12L2kzWXlpYUZubmVqUjFlT1kveDRlaFkydUFjNzBlT21mZmFQOEozS1F3WHRwVzNtVGRxR3ZlWUVrdVhhczF5cmFtMXZqMHMrVFZNbWMyanBFZ3c9PQS2) [Email: Big Changes Coming to Inbox Deliverability]( sponsored guide [Email: Big Changes Coming to Inbox Deliverability]( New email policies at Google and Yahoo have begun to impact email marketers this month. Discover what you need to know to remain compliant and reach your customer's inbox. Don't put your email marketing at risk. [Download this free guide now. »](24hDx/N3FtUHNkZU1KdGdGNmE3Q2pWaU1weTkxYVRHSkh6dHVobzVjc0NsYUU3SWpJNkVMc1JpVkJwbDhhWmFZMk5lUzB0MEU3WmpzTVkvbURqelBUaFlkdi9CUWo1Z3VlVVFGWnBQTmZPdDB6MndmMFJLWlRhb3dmdz09S0/Zm12L2kzWXlpYUZubmVqUjFlT1kveDRlaFkydUFjNzBlT21mZmFQOEozS1F3WHRwVzNtVGRxR3ZlWUVrdVhhczF5cmFtMXZqMHMrVFZNbWMyanBFZ3c9PQS2) [B2B Tech Marketers' Budget Expectations for 2024](A/N3FtUHNkZU1KdGdGNmE3Q2pWaU1weTkxYVRHSkh6dHVobzVjc0NsYUU3SWpJNkVMc1JpVkJwbDhhWmFZMk5lUzB0MEU3WmpzTVkvbURqelBUaFlkdi9CUWo1Z3VlVVFGWnBQTmZPdDB6MndmMFJLWlRhb3dmdz09S0/Zm12L2kzWXlpYUZubmVqUjFlT1kveDRlaFkydUFjNzBlT21mZmFQOEozS1F3WHRwVzNtVGRxR3ZlWUVrdVhhczF5cmFtMXZqMHMrVFZNbWMyanBFZ3c9PQS2) research [B2B Tech Marketers' Budget Expectations for 2024](-/N3FtUHNkZU1KdGdGNmE3Q2pWaU1weTkxYVRHSkh6dHVobzVjc0NsYUU3SWpJNkVMc1JpVkJwbDhhWmFZMk5lUzB0MEU3WmpzTVkvbURqelBUaFlkdi9CUWo1Z3VlVVFGWnBQTmZPdDB6MndmMFJLWlRhb3dmdz09S0/Zm12L2kzWXlpYUZubmVqUjFlT1kveDRlaFkydUFjNzBlT21mZmFQOEozS1F3WHRwVzNtVGRxR3ZlWUVrdVhhczF5cmFtMXZqMHMrVFZNbWMyanBFZ3c9PQS2) Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research. [Check out the study findings. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?](bkZgMYx/N3FtUHNkZU1KdGdGNmE3Q2pWaU1weTkxYVRHSkh6dHVobzVjc0NsYUU3SWpJNkVMc1JpVkJwbDhhWmFZMk5lUzB0MEU3WmpzTVkvbURqelBUaFlkdi9CUWo1Z3VlVVFGWnBQTmZPdDB6MndmMFJLWlRhb3dmdz09S0/Zm12L2kzWXlpYUZubmVqUjFlT1kveDRlaFkydUFjNzBlT21mZmFQOEozS1F3WHRwVzNtVGRxR3ZlWUVrdVhhczF5cmFtMXZqMHMrVFZNbWMyanBFZ3c9PQS2) Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [How to Optimize Your Business's LinkedIn Strategy]( infographic [How to Optimize Your Business's LinkedIn Strategy](/N3FtUHNkZU1KdGdGNmE3Q2pWaU1weTkxYVRHSkh6dHVobzVjc0NsYUU3SWpJNkVMc1JpVkJwbDhhWmFZMk5lUzB0MEU3WmpzTVkvbURqelBUaFlkdi9CUWo1Z3VlVVFGWnBQTmZPdDB6MndmMFJLWlRhb3dmdz09S0/Zm12L2kzWXlpYUZubmVqUjFlT1kveDRlaFkydUFjNzBlT21mZmFQOEozS1F3WHRwVzNtVGRxR3ZlWUVrdVhhczF5cmFtMXZqMHMrVFZNbWMyanBFZ3c9PQS2) This infographic covers key questions to ask when getting started on a LinkedIn strategy, core elements to include, the main things you should be doing regularly on the platform, and advanced approaches to consider. [Check out the infographic. »]( [Maximize Customer Lifetime Value]( MarketingProfs Master Class for PRO members Increase your CLV with Kenda Macdonald's four components of life cycle marketing: Attract, Engage, Sell, WOW! Get Kenda's proven framework for planning your buyers' purchase journey in her PRO Master Class, The Secret to My (Demand Gen) Success. Stream it now! [Attract, Engage, Sell, WOW!]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers](sE/N3FtUHNkZU1KdGdGNmE3Q2pWaU1weTkxYVRHSkh6dHVobzVjc0NsYUU3SWpJNkVMc1JpVkJwbDhhWmFZMk5lUzB0MEU3WmpzTVkvbURqelBUaFlkdi9CUWo1Z3VlVVFGWnBQTmZPdDB6MndmMFJLWlRhb3dmdz09S0/Zm12L2kzWXlpYUZubmVqUjFlT1kveDRlaFkydUFjNzBlT21mZmFQOEozS1F3WHRwVzNtVGRxR3ZlWUVrdVhhczF5cmFtMXZqMHMrVFZNbWMyanBFZ3c9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $800 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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