4 content types & when to use them | Build trust in your content | B2B pipeline growth in 2024 | You're invited: email virtual event

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Thursday, February 1, 2024 [What do your marketing peers think about B2B Forum?]( Reviews pulled from the socials B2B Forum tickets increase in price next week! But maybe you're on the fence about getting your ticket so dang early. So we rounded up a dozen reviews from last year's event on our blog. [What your peers have to say about B2B Forum]( 📋 Table of Contents 1. [Four B2B Content Types and When to Use Them in the Buyer's Journey]( 2. [Do You Market to B2B Audiences?]( from lead gen to branding 3. [Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy]( 4. [Email Marketing Friday Forum]( MarketingProfs online event 5. [The State of B2B Marketing Pipeline Growth in 2024]( 6. [What to Prioritize in Marketing?]( MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [Four B2B Content Types and When to Use Them in the Buyer's Journey]( article [Four B2B Content Types and When to Use Them in the Buyer's Journey]( Helping potential buyers through their buying journey is a multipronged effort involving a blend of tactics and the right content for each step. This article explores four content types and [their impact during that journey. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy]( podcast from the archives [Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy](pPf8/MEl4a2UxVzR2SlNibzVra3FYeXZQNXNia3NsNHZsRk5Hck16UmFuQmkzemQ1OUY1TG9tYjJCQnMzMytXNFZJemIwOWRDc2ExWU5LZmJIVUYvNTA1TlcxUzN3MnZmSzZzMUp4dkpidFl1R21salhqUGFrbUFPZz09S0/K1hJUFd1anhTem5Rcm1xYk40WnJxYTZPVjNDTkRSOTZSZVVrMGJneFBLcytIbVhMMlV3aVF4YTNlWXdZT3QrZTZOeTRsTllPKzh1SG02alZwODRFZnc9PQS2) Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start. [Read more and listen in. »]( [Email Marketing Friday Forum]( MarketingProfs online event [Email Marketing Friday Forum]( Three email experts will share their tips, tricks, and insights to help you get into recipients' inboxes, turn up engagement, increase opens and clicks, and drive demand and conversions. Register to view these [3 outstanding sessions. »](jVLS9yzY0SGq/MEl4a2UxVzR2SlNibzVra3FYeXZQNXNia3NsNHZsRk5Hck16UmFuQmkzemQ1OUY1TG9tYjJCQnMzMytXNFZJemIwOWRDc2ExWU5LZmJIVUYvNTA1TlcxUzN3MnZmSzZzMUp4dkpidFl1R21salhqUGFrbUFPZz09S0/K1hJUFd1anhTem5Rcm1xYk40WnJxYTZPVjNDTkRSOTZSZVVrMGJneFBLcytIbVhMMlV3aVF4YTNlWXdZT3QrZTZOeTRsTllPKzh1SG02alZwODRFZnc9PQS2) [The State of B2B Marketing Pipeline Growth in 2024]( infographic [The State of B2B Marketing Pipeline Growth in 2024]( What are B2B marketers' pipeline growth goals for 2024? How are they planning on meeting these goals? [Check out the infographic. »](pfNG/MEl4a2UxVzR2SlNibzVra3FYeXZQNXNia3NsNHZsRk5Hck16UmFuQmkzemQ1OUY1TG9tYjJCQnMzMytXNFZJemIwOWRDc2ExWU5LZmJIVUYvNTA1TlcxUzN3MnZmSzZzMUp4dkpidFl1R21salhqUGFrbUFPZz09S0/K1hJUFd1anhTem5Rcm1xYk40WnJxYTZPVjNDTkRSOTZSZVVrMGJneFBLcytIbVhMMlV3aVF4YTNlWXdZT3QrZTZOeTRsTllPKzh1SG02alZwODRFZnc9PQS2) [What to Prioritize in Marketing?]( MarketingProfs Working Webinar for PRO Members New product in the works? Marketer, your company needs you to build the buzz! But... how, exactly? Pam Didner reveals it all in her PRO-level Working Webinar, How to Build a Successful GTM Marketing Plan. Sharpen your pencil, print out the workbook, and fill your beverage... for this four-part workshop. [You'll be polishing your GTM plan in no time]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $800 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [Ethical Marketing Practices for Businesses of All Sizes »]( [How to Scale Your Paid Search Ads: The Dual-Axis Framework »](jVLS9yzY0Sq/MEl4a2UxVzR2SlNibzVra3FYeXZQNXNia3NsNHZsRk5Hck16UmFuQmkzemQ1OUY1TG9tYjJCQnMzMytXNFZJemIwOWRDc2ExWU5LZmJIVUYvNTA1TlcxUzN3MnZmSzZzMUp4dkpidFl1R21salhqUGFrbUFPZz09S0/K1hJUFd1anhTem5Rcm1xYk40WnJxYTZPVjNDTkRSOTZSZVVrMGJneFBLcytIbVhMMlV3aVF4YTNlWXdZT3QrZTZOeTRsTllPKzh1SG02alZwODRFZnc9PQS2) [Evergreen Content: What Marketers Need to Know [Infographic] »]( [Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations »]( [How to Gain Managerial Approval for Your Go-to-Market Strategy »]( [Fundamental Change Is Coming to B2B Marketing in 2024 »]( Upcoming Events FEB 7 [Using AI to Create Better Video Content, Faster]( 60-minute webinar | sponsored by Salesforce FEB 9 [Email Marketing Friday Forum](L/MEl4a2UxVzR2SlNibzVra3FYeXZQNXNia3NsNHZsRk5Hck16UmFuQmkzemQ1OUY1TG9tYjJCQnMzMytXNFZJemIwOWRDc2ExWU5LZmJIVUYvNTA1TlcxUzN3MnZmSzZzMUp4dkpidFl1R21salhqUGFrbUFPZz09S0/K1hJUFd1anhTem5Rcm1xYk40WnJxYTZPVjNDTkRSOTZSZVVrMGJneFBLcytIbVhMMlV3aVF4YTNlWXdZT3QrZTZOeTRsTllPKzh1SG02alZwODRFZnc9PQS2) 3 live sessions | sponsored by Validity FEB 14 [Using AI for Email Marketing]( with Erica Salm Rench Session 6 of our 10-week AI for Digital Marketers event FEB 15 [How to Optimize Digital Experiences to Drive Results in 2024]( 60-minute webinar | sponsored by ON24 FEB 27 [Beyond SEO: How Modern Content Marketing Powers Growth]( 45-minute webinar | presented by Amanda Natividad MAR 8 [Content Marketing Friday Forum]( 3 live sessions | sponsored by Canto [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](ZKJPbyRAMP/MEl4a2UxVzR2SlNibzVra3FYeXZQNXNia3NsNHZsRk5Hck16UmFuQmkzemQ1OUY1TG9tYjJCQnMzMytXNFZJemIwOWRDc2ExWU5LZmJIVUYvNTA1TlcxUzN3MnZmSzZzMUp4dkpidFl1R21salhqUGFrbUFPZz09S0/K1hJUFd1anhTem5Rcm1xYk40WnJxYTZPVjNDTkRSOTZSZVVrMGJneFBLcytIbVhMMlV3aVF4YTNlWXdZT3QrZTZOeTRsTllPKzh1SG02alZwODRFZnc9PQS2). MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](bLgVC8/MEl4a2UxVzR2SlNibzVra3FYeXZQNXNia3NsNHZsRk5Hck16UmFuQmkzemQ1OUY1TG9tYjJCQnMzMytXNFZJemIwOWRDc2ExWU5LZmJIVUYvNTA1TlcxUzN3MnZmSzZzMUp4dkpidFl1R21salhqUGFrbUFPZz09S0/M1BrNVgvMTRFbllmbW50VElkUFlKVlowWmVLMUhQVkozUGc1eTM2WDlMYUdGVGhRNWhOdm9ydkNHN1lhRHlIcAS2). Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.