Rebranding myths, busted | Agency business outlook | AI in B2B brand monitoring | Progressively profile prospects

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[Nine Rebranding Myths and Misconceptions Debunked]( article [Nine Rebranding Myths and Misconceptions Debunked]( Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will [dispel those misconceptions. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [The Business Outlook for Marketing Agencies in 2024]( research [The Business Outlook for Marketing Agencies in 2024]( Most marketing agencies expect business to be better in 2024 than in 2023, according to recent research. [Check out the study findings. »]( [Email Marketing Friday Forum](jVLS9ykW8CGV/Y0NPeG1nSlNaYllTcmJtSjlxNlhBNzQzamNnd2VnZUtxb051ZWVVYXRqR3dnYVFOYXBOZ3ZTWm1mMHB4eE5tQ25VM1VudTRRYTNPenpHQkVtY3QxWDhYc1RQb3k2Y3JQVDhkUzJsVzFQNzBsMUJ3ZElXS1dhQT09S0/RzdVeXZSU1lkS0JqL0pvTklpUjJhbEZIdTM3V3pUWmF6U2xMamtubnlBZmJSMXQ5b29JN2pqdXFsSzQvNXRmWFhlb01LRE9hMlNVOG9GTmJqMW1uV3c9PQS2) MarketingProfs online event [Email Marketing Friday Forum]( Three email experts will share their tips, tricks, and insights to help you get into recipients' inboxes, turn up engagement, increase opens and clicks, and drive demand and conversions. Register to view these [3 outstanding sessions. »]( [Revolutionizing B2B Brand Monitoring With AI-Powered Insights]( video [Revolutionizing B2B Brand Monitoring With AI-Powered Insights](bKzRQZ/Y0NPeG1nSlNaYllTcmJtSjlxNlhBNzQzamNnd2VnZUtxb051ZWVVYXRqR3dnYVFOYXBOZ3ZTWm1mMHB4eE5tQ25VM1VudTRRYTNPenpHQkVtY3QxWDhYc1RQb3k2Y3JQVDhkUzJsVzFQNzBsMUJ3ZElXS1dhQT09S0/RzdVeXZSU1lkS0JqL0pvTklpUjJhbEZIdTM3V3pUWmF6U2xMamtubnlBZmJSMXQ5b29JN2pqdXFsSzQvNXRmWFhlb01LRE9hMlNVOG9GTmJqMW1uV3c9PQS2) Brand monitoring is about understanding public sentiment toward your brand across various platforms, including social media, forums, and reviews. With the advent of AI, however, that task is set to become more complex—yet more insight-laden. [Tune in! »]( [Progressively Profile Your Prospects]( MarketingProfs Working Webinar for PRO Members Prospects may be cold one minute and hot the next. How do you keep up with the changes? By progressively profiling your leads based on their behavior. Discover how progressive profiling and scoring help you deliver hot leads to Sales in Session 2 of Score, Plan, Convert: Demand Generation, a four-part, PRO-level workshop. [Start scoring your leads now](4VC7/Y0NPeG1nSlNaYllTcmJtSjlxNlhBNzQzamNnd2VnZUtxb051ZWVVYXRqR3dnYVFOYXBOZ3ZTWm1mMHB4eE5tQ25VM1VudTRRYTNPenpHQkVtY3QxWDhYc1RQb3k2Y3JQVDhkUzJsVzFQNzBsMUJ3ZElXS1dhQT09S0/RzdVeXZSU1lkS0JqL0pvTklpUjJhbEZIdTM3V3pUWmF6U2xMamtubnlBZmJSMXQ5b29JN2pqdXFsSzQvNXRmWFhlb01LRE9hMlNVOG9GTmJqMW1uV3c9PQS2) Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](3/Y0NPeG1nSlNaYllTcmJtSjlxNlhBNzQzamNnd2VnZUtxb051ZWVVYXRqR3dnYVFOYXBOZ3ZTWm1mMHB4eE5tQ25VM1VudTRRYTNPenpHQkVtY3QxWDhYc1RQb3k2Y3JQVDhkUzJsVzFQNzBsMUJ3ZElXS1dhQT09S0/RzdVeXZSU1lkS0JqL0pvTklpUjJhbEZIdTM3V3pUWmF6U2xMamtubnlBZmJSMXQ5b29JN2pqdXFsSzQvNXRmWFhlb01LRE9hMlNVOG9GTmJqMW1uV3c9PQS2)—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $800 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations »]( [How to Gain Managerial Approval for Your Go-to-Market Strategy »](ZKJPbZkDFz/Y0NPeG1nSlNaYllTcmJtSjlxNlhBNzQzamNnd2VnZUtxb051ZWVVYXRqR3dnYVFOYXBOZ3ZTWm1mMHB4eE5tQ25VM1VudTRRYTNPenpHQkVtY3QxWDhYc1RQb3k2Y3JQVDhkUzJsVzFQNzBsMUJ3ZElXS1dhQT09S0/RzdVeXZSU1lkS0JqL0pvTklpUjJhbEZIdTM3V3pUWmF6U2xMamtubnlBZmJSMXQ5b29JN2pqdXFsSzQvNXRmWFhlb01LRE9hMlNVOG9GTmJqMW1uV3c9PQS2) [Fundamental Change Is Coming to B2B Marketing in 2024 »]( [Is AI More Creative Than Marketers? »]( [100 Persona Characters Marketers Can Use to Define Brand Voice [Infographic] »]( [Knuckle Down in 2024: Three Predictions for Tough B2B Marketers »]( Upcoming Events JAN 31 [CreAItion: Using Artificial Creative Intelligence in Marketing Design]( with Jared Williams (AI Consultant at Campfire Glow) Session 4 of our 10-week AI for Digital Marketers event FEB 7 [Using AI to Create Better Video Content, Faster]( 60-minute webinar | sponsored by Salesforce FEB 9 [Email Marketing Friday Forum]( 3 live sessions | sponsored by Validity FEB 15 [How to Optimize Digital Experiences to Drive Results in 2024](ZKJPbZkDFRz/Y0NPeG1nSlNaYllTcmJtSjlxNlhBNzQzamNnd2VnZUtxb051ZWVVYXRqR3dnYVFOYXBOZ3ZTWm1mMHB4eE5tQ25VM1VudTRRYTNPenpHQkVtY3QxWDhYc1RQb3k2Y3JQVDhkUzJsVzFQNzBsMUJ3ZElXS1dhQT09S0/) 60-minute webinar | sponsored by ON24 FEB 27 [Beyond SEO: How Modern Content Marketing Powers Growth]( 45-minute webinar | presented by Amanda Natividad MAR 8 [Content Marketing Friday Forum]( 3 live sessions | sponsored by Canto [MarketingProfs]( Comments? 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