How to leverage failure | Do marketers admit to using AI for content? | Top search rank factors | Reclaim your creativity | Email Friday Forum

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Tuesday, January 30, 2024 [PRO Sale Ends Tomorrow!](zWfN/OGZJY1BmZlJZcHl6bU1PTCs4RVNsNFMvQmhoaE40dHlvUUNlNHBaWXYwam5EUldRY1A5djUwN0ZJRy80ellQQlA3YmtpcmMwaVFZbUg0V0hMYVVybHBpQ29hdmkvUG13YXZTbXdyK2NqTWZnVHNJcVRFOHowUT09S0/cWtaVDZIbFV6Y1B3RGxpd203K1grYTEzMWpFVlRHeStKdE1XWDFVWGxqM1VlNElFaW1TVUtnd1hCT2ltUHRUTXZBSXRTNGhQM09sdWFPZHZ1RjBTWlE9PQS2) Save on PRO and PRO Team upgrades now Elevate your career this year with PRO membership! Hone your SEO, fine-tune your demand gen, raise your email response, and learn to do so much more with the expert-led courses, exclusive live events, and valuable one-on-one consultations that PRO members enjoy. A full year is only $209 with promo code FUTURE. Teams of 3+ save even more. Act now—the January sale ends Wednesday. [Upgrade to PRO now!]( 📋 Table of Contents 1. [How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery](BDW/OGZJY1BmZlJZcHl6bU1PTCs4RVNsNFMvQmhoaE40dHlvUUNlNHBaWXYwam5EUldRY1A5djUwN0ZJRy80ellQQlA3YmtpcmMwaVFZbUg0V0hMYVVybHBpQ29hdmkvUG13YXZTbXdyK2NqTWZnVHNJcVRFOHowUT09S0/cWtaVDZIbFV6Y1B3RGxpd203K1grYTEzMWpFVlRHeStKdE1XWDFVWGxqM1VlNElFaW1TVUtnd1hCT2ltUHRUTXZBSXRTNGhQM09sdWFPZHZ1RjBTWlE9PQS2) 2. [Email Marketing Friday Forum]( MarketingProfs online event 3. [Do Marketers Tell Stakeholders When They Use AI to Create Content?]( 4. [Do You Market to B2B Audiences?]( from lead gen to branding 5. [The Top Factors Associated With High Search Rankings]( 6. [Writer, Reclaim Your Creativity!]( MarketingProfs PRO member offer Scroll down for more useful resources. [How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery]( article [How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery]( Considering how rapidly marketing is changing, including how reach is fracturing across a myriad of channels and platforms, there's a lot that's not in our control. What we can control is we react to inevitable failure. For gritty marketers, it can be [the secret to marketing success. »]( [Email Marketing Friday Forum]( MarketingProfs online event [Email Marketing Friday Forum]( Three email experts will share their tips, tricks, and insights to help you get into recipients' inboxes, turn up engagement, increase opens and clicks, and drive demand and conversions. Register to view these [3 outstanding sessions. »]( [Do Marketers Tell Stakeholders When They Use AI to Create Content?](z/OGZJY1BmZlJZcHl6bU1PTCs4RVNsNFMvQmhoaE40dHlvUUNlNHBaWXYwam5EUldRY1A5djUwN0ZJRy80ellQQlA3YmtpcmMwaVFZbUg0V0hMYVVybHBpQ29hdmkvUG13YXZTbXdyK2NqTWZnVHNJcVRFOHowUT09S0/cWtaVDZIbFV6Y1B3RGxpd203K1grYTEzMWpFVlRHeStKdE1XWDFVWGxqM1VlNElFaW1TVUtnd1hCT2ltUHRUTXZBSXRTNGhQM09sdWFPZHZ1RjBTWlE9PQS2) research [Do Marketers Tell Stakeholders When They Use AI to Create Content?](bpGkcYL/OGZJY1BmZlJZcHl6bU1PTCs4RVNsNFMvQmhoaE40dHlvUUNlNHBaWXYwam5EUldRY1A5djUwN0ZJRy80ellQQlA3YmtpcmMwaVFZbUg0V0hMYVVybHBpQ29hdmkvUG13YXZTbXdyK2NqTWZnVHNJcVRFOHowUT09S0/cWtaVDZIbFV6Y1B3RGxpd203K1grYTEzMWpFVlRHeStKdE1XWDFVWGxqM1VlNElFaW1TVUtnd1hCT2ltUHRUTXZBSXRTNGhQM09sdWFPZHZ1RjBTWlE9PQS2) Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content? [Check out the study findings. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [The Top Factors Associated With High Search Rankings]( infographic [The Top Factors Associated With High Search Rankings]( Text relevance is the factor that correlates most strongly with a webpage's ranking well in Google search, according to a recent analysis. [Check out the infographic. »]( [Writer, Reclaim Your Creativity!]( MarketingProfs PRO member offer Like the caramel center to a chocolate bar, writers are central to good marketing. But in the age of vanilla AI content, how do you maintain your sweet edge? Ann Handley has a few gumdrops of wisdom for you to chew on. Join Ann in How to Write Like the Robots Can't, available now to PRO members. [Write this way, my little nutter butter](jVLS9yV_3fGA/OGZJY1BmZlJZcHl6bU1PTCs4RVNsNFMvQmhoaE40dHlvUUNlNHBaWXYwam5EUldRY1A5djUwN0ZJRy80ellQQlA3YmtpcmMwaVFZbUg0V0hMYVVybHBpQ29hdmkvUG13YXZTbXdyK2NqTWZnVHNJcVRFOHowUT09S0/cWtaVDZIbFV6Y1B3RGxpd203K1grYTEzMWpFVlRHeStKdE1XWDFVWGxqM1VlNElFaW1TVUtnd1hCT2ltUHRUTXZBSXRTNGhQM09sdWFPZHZ1RjBTWlE9PQS2) Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $800 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [Is AI More Creative Than Marketers? »]( [100 Persona Characters Marketers Can Use to Define Brand Voice [Infographic] »]( [Knuckle Down in 2024: Three Predictions for Tough B2B Marketers »]( [Top 7 SEO Mistakes in B2B SaaS »]( [The 50 Highest-Earning Social Media Creators [Infographic] »](K/OGZJY1BmZlJZcHl6bU1PTCs4RVNsNFMvQmhoaE40dHlvUUNlNHBaWXYwam5EUldRY1A5djUwN0ZJRy80ellQQlA3YmtpcmMwaVFZbUg0V0hMYVVybHBpQ29hdmkvUG13YXZTbXdyK2NqTWZnVHNJcVRFOHowUT09S0/cWtaVDZIbFV6Y1B3RGxpd203K1grYTEzMWpFVlRHeStKdE1XWDFVWGxqM1VlNElFaW1TVUtnd1hCT2ltUHRUTXZBSXRTNGhQM09sdWFPZHZ1RjBTWlE9PQS2) [The Paid Channels Marketers Plan to Increase Spend On in 2024 »](kWDMK2/OGZJY1BmZlJZcHl6bU1PTCs4RVNsNFMvQmhoaE40dHlvUUNlNHBaWXYwam5EUldRY1A5djUwN0ZJRy80ellQQlA3YmtpcmMwaVFZbUg0V0hMYVVybHBpQ29hdmkvUG13YXZTbXdyK2NqTWZnVHNJcVRFOHowUT09S0/cWtaVDZIbFV6Y1B3RGxpd203K1grYTEzMWpFVlRHeStKdE1XWDFVWGxqM1VlNElFaW1TVUtnd1hCT2ltUHRUTXZBSXRTNGhQM09sdWFPZHZ1RjBTWlE9PQS2) Upcoming Events JAN 31 [CreAItion: Using Artificial Creative Intelligence in Marketing Design]( with Jared Williams (AI Consultant at Campfire Glow) Session 4 of our 10-week AI for Digital Marketers event FEB 7 [Using AI to Create Better Video Content, Faster]( 60-minute webinar | sponsored by Salesforce FEB 9 [Email Marketing Friday Forum](ZKJPbae~QRe/OGZJY1BmZlJZcHl6bU1PTCs4RVNsNFMvQmhoaE40dHlvUUNlNHBaWXYwam5EUldRY1A5djUwN0ZJRy80ellQQlA3YmtpcmMwaVFZbUg0V0hMYVVybHBpQ29hdmkvUG13YXZTbXdyK2NqTWZnVHNJcVRFOHowUT09S0/cWtaVDZIbFV6Y1B3RGxpd203K1grYTEzMWpFVlRHeStKdE1XWDFVWGxqM1VlNElFaW1TVUtnd1hCT2ltUHRUTXZBSXRTNGhQM09sdWFPZHZ1RjBTWlE9PQS2) 3 live sessions | sponsored by Validity FEB 15 [How to Optimize Digital Experiences to Drive Results in 2024]( 60-minute webinar | sponsored by ON24 FEB 27 [Beyond SEO: How Modern Content Marketing Powers Growth](BW/OGZJY1BmZlJZcHl6bU1PTCs4RVNsNFMvQmhoaE40dHlvUUNlNHBaWXYwam5EUldRY1A5djUwN0ZJRy80ellQQlA3YmtpcmMwaVFZbUg0V0hMYVVybHBpQ29hdmkvUG13YXZTbXdyK2NqTWZnVHNJcVRFOHowUT09S0/cWtaVDZIbFV6Y1B3RGxpd203K1grYTEzMWpFVlRHeStKdE1XWDFVWGxqM1VlNElFaW1TVUtnd1hCT2ltUHRUTXZBSXRTNGhQM09sdWFPZHZ1RjBTWlE9PQS2) 45-minute webinar | presented by Amanda Natividad MAR 8 [Content Marketing Friday Forum]( 3 live sessions | sponsored by Canto [MarketingProfs]( Comments? 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