Boost Marketing Content | Qualities of Effective CMOs | Brand Loyalty | Email CTRs

Today's dose of must-have knowledge | [View in browser]( advertisement [Advertisement]( [MarketingProfs: Marketing Resources for Marketing Professionals]( Sep 12, 2017 Vol. 16, No. 176 In this issue 1. How-To: [Five Ways Your Own Employees Can Boost Your Marketing Content]( 2. PRO Take 10: [Four Ways to Increase Your Email Clickthrough Rates]( 3. Survey Says: [The Qualities of an Effective CMO]( 4. Infographic: [Is Brand Loyalty Dead?]( [Forward to a friend]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( advertisement [Advertisement]( Northwestern's Online MS in Information Design & Strategy You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. [Find out more](. How-To [How-To Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [Five Ways Your Own Employees Can Boost Your Marketing Content]( By Monica Norton Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that's willing—even happy—to share content with their networks for free. [Read More]( FOR PRO Members [Today's PRO Item]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [Take 10: Four Ways to Increase Your Email Clickthrough Rates]( In just 10 minutes, you'll learn four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift those tactics give your campaigns. [Read More]( advertisement [Advertisement]( Northwestern's Online MS in Information Design & Strategy Prepare for a range of lead communication roles by learning how to blend digital skills like information architecture and experience design with branding and messaging needs and [translate data into compelling visual forms and narratives](. Survey Says [Survey Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [The Qualities of an Effective CMO]( By Ayaz Nanji Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table, according to recent research from The CMO Survey. [Read More]( advertisement [Advertisement]( AT-A-GLANCE [Podcast Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [Is Brand Loyalty Dead? [Infographic]]( By Laura Forer Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, which explores the history and future of customer loyalty to brands. [Read More]( event calendar Sep 12 [FREE Seminar]( Future of Content Experience Sep 13 [FREE Seminar]( Your B2B Webinar as an Engagement Hub Sep 21 [Teach Me How]( Intelligence for Marketing: Getting Started [PRO] Oct 3–6 [B2B Marketing Forum]( sessions, five keynotes, creative networking, and more! Oct 12 [Online Seminar]( Your Content Architecture Blueprint [PRO] Oct 12 [Online Course]( Content Marketing | 12 online classes Oct 13 [Virtual Conference]( Strategy | It's Big Picture Time advertisement [Advertisement]( [Home]( | [Marketing Articles]( | [Marketing Case Studies]( | [Online Marketing Seminars]( | [Newsletter Archives]( | [Know-How Exchange]( | [My Account]( | [Corporate Services]( | [About Us]( | [Advertise With Us]( | [Contact Us]( | [Affiliate Program]( | [Write For Us]( | [RSS/Syndication]( | [Privacy]( Questions? Comments? Suggestions? Leads? [Contact us]( Chief Content Officer: Ann Handley Director of Publications: [Vahe Habeshian](mailto:vahe@marketingprofs.com) Research Writer: [Ayaz Nanji](mailto:data@marketingprofs.com) Contributor: [Christian Neri](mailto:socialskim@marketingprofs.com) [Advertise with us]( Call (866) 557-9625 Want to contribute an article to MarketingProfs? See our [guidelines](. Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved [Terms]( under which this service is provided to you. We protect your privacy. All logos and names are the copyrights of the respective owners. This email was sent to {EMAIL} as part of your MarketingProfs membership. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. [Manage]( your mail preferences | [Forward]( this message to a friend MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625