Ethical marketing practices | 2024 SEO predictions | Irresponsible corporate responsibility | Demystifying inbox deliverability | B2B Forum early bird price ending

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with composable content platform [Contentful]( Friday, January 26, 2024 [A Checklist for the Good Life]( All the best stuff is for PRO Heavy duty water bottle? Check. Professional-grade kitchen tools? Check. Luxury bedding? Check. All the best stuff is for pros. So why not join the MarketingProfs PRO marketing community? Right now, a full year of PRO is just $209. Enter code FUTURE to get all the good stuff now. [Upgrade for just $209](f9/cmxLSTVVemhGWmlwNGYvWE82ZVJXVXQzZHlXcmswaUs3OHJnRGh6aHdMTU5ZcXJ6ZTNjQzJXZS9yZTF1NXV6bXVYTVhRQTlOTXJ4c0E5c0Y0aWxGY1dsMnB0OFE5TDdldy9UV0FpZHdPZ0NHM3hWTzNLcVNiUT09S0/akxZd1AxUUJYR3dGenZ0WjJxb1F1UWRDb01BTTQ4dGlTVmlEdmpmRXRJTVZOLy9YaWR3eSs4SkpHejdhd1hIYnNiNGd3WVdpa0Q1dnBlTWxsUVhvU1E9PQS2) 📋 Table of Contents 1. [Ethical Marketing Practices for Businesses of All Sizes]( 2. ['Composable Content' So You Can Engage & Differentiate]( sponsored 3. [Irresponsible Corporate Responsibility: Doing Good Isn't Always Done Well](bGWqFYb/cmxLSTVVemhGWmlwNGYvWE82ZVJXVXQzZHlXcmswaUs3OHJnRGh6aHdMTU5ZcXJ6ZTNjQzJXZS9yZTF1NXV6bXVYTVhRQTlOTXJ4c0E5c0Y0aWxGY1dsMnB0OFE5TDdldy9UV0FpZHdPZ0NHM3hWTzNLcVNiUT09S0/akxZd1AxUUJYR3dGenZ0WjJxb1F1UWRDb01BTTQ4dGlTVmlEdmpmRXRJTVZOLy9YaWR3eSs4SkpHejdhd1hIYnNiNGd3WVdpa0Q1dnBlTWxsUVhvU1E9PQS2) article from the archives 4. [Super Early Bird Pricing on B2B Forum Ends Soon!]( MarketingProfs event 5. [10 Predictions for Navigating the SEO Landscape in 2024](WaKsqA/cmxLSTVVemhGWmlwNGYvWE82ZVJXVXQzZHlXcmswaUs3OHJnRGh6aHdMTU5ZcXJ6ZTNjQzJXZS9yZTF1NXV6bXVYTVhRQTlOTXJ4c0E5c0Y0aWxGY1dsMnB0OFE5TDdldy9UV0FpZHdPZ0NHM3hWTzNLcVNiUT09S0/akxZd1AxUUJYR3dGenZ0WjJxb1F1UWRDb01BTTQ4dGlTVmlEdmpmRXRJTVZOLy9YaWR3eSs4SkpHejdhd1hIYnNiNGd3WVdpa0Q1dnBlTWxsUVhvU1E9PQS2) 6. [Demystifying Inbox Deliverability: Changes Coming in 2024]( sponsored report 7. [Grow Relevance, Grow Revenue]( MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [Ethical Marketing Practices for Businesses of All Sizes]( article [Ethical Marketing Practices for Businesses of All Sizes]( An increasing number of customers want ethical products and services. That means marketers need to adopt more ethical marketing practices. Here's [what you need to know—and do. »]( ['Composable Content' So You Can Engage & Differentiate]( sponsored ['Composable Content' So You Can Engage & Differentiate]( In today’s digital-first world, content is the customer experience. It’s how you engage, how you differentiate, and how you win. Composable content platforms get you from inspiration to launch without skipping a beat. [Learn more. »](WaKsKA/cmxLSTVVemhGWmlwNGYvWE82ZVJXVXQzZHlXcmswaUs3OHJnRGh6aHdMTU5ZcXJ6ZTNjQzJXZS9yZTF1NXV6bXVYTVhRQTlOTXJ4c0E5c0Y0aWxGY1dsMnB0OFE5TDdldy9UV0FpZHdPZ0NHM3hWTzNLcVNiUT09S0/) [Irresponsible Corporate Responsibility: Doing Good Isn't Always Done Well](f89/cmxLSTVVemhGWmlwNGYvWE82ZVJXVXQzZHlXcmswaUs3OHJnRGh6aHdMTU5ZcXJ6ZTNjQzJXZS9yZTF1NXV6bXVYTVhRQTlOTXJ4c0E5c0Y0aWxGY1dsMnB0OFE5TDdldy9UV0FpZHdPZ0NHM3hWTzNLcVNiUT09S0/akxZd1AxUUJYR3dGenZ0WjJxb1F1UWRDb01BTTQ4dGlTVmlEdmpmRXRJTVZOLy9YaWR3eSs4SkpHejdhd1hIYnNiNGd3WVdpa0Q1dnBlTWxsUVhvU1E9PQS2) article from the archives [Irresponsible Corporate Responsibility: Doing Good Isn't Always Done Well]( If you are going to implement a corporate social responsibility program, do so responsibly. A poorly executed program can negatively affect the business in many ways. [It can be ruinous. »]( [Super Early Bird Pricing on B2B Forum Ends Soon!]( MarketingProfs event [Super Early Bird Pricing on B2B Forum Ends Soon!]( Don't delay. B2B Forum tickets are available now starting at just $895. At B2B Forum, you'll get inspired to do great marketing, learn what's working today, and network with your marketing peers. But act fast—prices are as low as they'll ever be… and they go up $200 in two weeks. [Lock in low prices now. »]( [10 Predictions for Navigating the SEO Landscape in 2024]( opinion [10 Predictions for Navigating the SEO Landscape in 2024]( The world of SEO is ever evolving. As we continue deeper into 2024, digital marketers need to be aware of what's ahead for us. Here are 10 SEO predictions on the trends set to [shape the SEO landscape. »]( [Demystifying Inbox Deliverability: Changes Coming in 2024]( sponsored report [Demystifying Inbox Deliverability: Changes Coming in 2024]( New email policies at Google and Yahoo will impact email marketers starting February 2024. Discover what you need to know to remain compliant and reach your customer's inbox. Don't put your email marketing at risk. [Free download available now. »]( [Grow Relevance, Grow Revenue]( MarketingProfs Working Webinar for PRO Members B2B Buyer Personas are your key to a successful content marketing strategy. Create ideal buyer personas and put them to work with Building and Using B2B Buyer Personas to Grow Revenue, a four-part Working Webinar available now to the PRO community. [Build or refresh your buyer personas now](jVLS9y_2NsGZ/cmxLSTVVemhGWmlwNGYvWE82ZVJXVXQzZHlXcmswaUs3OHJnRGh6aHdMTU5ZcXJ6ZTNjQzJXZS9yZTF1NXV6bXVYTVhRQTlOTXJ4c0E5c0Y0aWxGY1dsMnB0OFE5TDdldy9UV0FpZHdPZ0NHM3hWTzNLcVNiUT09S0/akxZd1AxUUJYR3dGenZ0WjJxb1F1UWRDb01BTTQ4dGlTVmlEdmpmRXRJTVZOLy9YaWR3eSs4SkpHejdhd1hIYnNiNGd3WVdpa0Q1dnBlTWxsUVhvU1E9PQS2) Profs Picks sponsored When your marketing and content teams can easily collaborate, innovate, and deliver impactful customer and content experiences at scale... you and your organization thrive. But how can you do all that? Well, definitely NOT by relying on a traditional, siloed CMS. Instead, you need a "composable content" platform. [Like Contentful](. A regular CMS can manage content only for one specific channel at a time. But a composable platform breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions. Contentful allows your digital teams to easily compose intelligent, customizable experiences at any scale—and do so quickly, efficiently, and collaboratively, using dynamic features such as AI content type generator and workflows. [Check out Contentful now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. 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Recent MarketingProfs content [100 Persona Characters Marketers Can Use to Define Brand Voice [Infographic] »]( [Knuckle Down in 2024: Three Predictions for Tough B2B Marketers »](ZKJPbeNVfx/cmxLSTVVemhGWmlwNGYvWE82ZVJXVXQzZHlXcmswaUs3OHJnRGh6aHdMTU5ZcXJ6ZTNjQzJXZS9yZTF1NXV6bXVYTVhRQTlOTXJ4c0E5c0Y0aWxGY1dsMnB0OFE5TDdldy9UV0FpZHdPZ0NHM3hWTzNLcVNiUT09S0/akxZd1AxUUJYR3dGenZ0WjJxb1F1UWRDb01BTTQ4dGlTVmlEdmpmRXRJTVZOLy9YaWR3eSs4SkpHejdhd1hIYnNiNGd3WVdpa0Q1dnBlTWxsUVhvU1E9PQS2) [Top 7 SEO Mistakes in B2B SaaS »]( [The 50 Highest-Earning Social Media Creators [Infographic] »]( [The Paid Channels Marketers Plan to Increase Spend On in 2024 »]( ['Subtractive Innovation': Four Steps for More Efficient and Effective Marketing »]( Upcoming Events JAN 31 [CreAItion: Using Artificial Creative Intelligence in Marketing Design]( with Jared Williams (AI Consultant at Campfire Glow) Session 4 of our 10-week AI for Digital Marketers event FEB 7 [Using AI to Create Better Video Content, Faster]( 60-minute webinar | sponsored by Salesforce FEB 9 [Email Marketing Friday Forum]( 3 live sessions | sponsored by Validity FEB 15 [How to Optimize Digital Experiences to Drive Results in 2024]( 60-minute webinar | sponsored by ON24 FEB 27 [Beyond SEO: How Modern Content Marketing Powers Growth]( 45-minute webinar | presented by Amanda Natividad MAR 8 [Content Marketing Friday Forum]( 3 live sessions | sponsored by Canto [MarketingProfs]( Comments? 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