Scale search ads | Crack the salary code | Evergreen content | Which ad strategy is for you

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with composable content platform [Contentful](Rmqcqe/eXhNamhxT09Jd3hZZnFlZEZQTk9ZYzlEVWppVG52R1JQNEROM1U2Y2JqYWFOTDBiUXozN2dNMlBqNldHenpLQTJlNTRlVzBoUk12WmVDMUdWSTNZd3h0b29Jdmc3Vzc1cU5KYi9tWWsydVdMTUdQNXROVVRoZz09S0/) Thursday, January 25, 2024 [A Checklist for the Good Life]( All the best stuff is for PRO Heavy duty water bottle? Check. Professional-grade kitchen tools? Check. Luxury bedding? Check. All the best stuff is for pros. So why not join the MarketingProfs PRO marketing community? Right now, a full year of PRO is just $209. Enter code FUTURE to get all the good stuff now. [Upgrade for just $209](fe/eXhNamhxT09Jd3hZZnFlZEZQTk9ZYzlEVWppVG52R1JQNEROM1U2Y2JqYWFOTDBiUXozN2dNMlBqNldHenpLQTJlNTRlVzBoUk12WmVDMUdWSTNZd3h0b29Jdmc3Vzc1cU5KYi9tWWsydVdMTUdQNXROVVRoZz09S0/RFhvS0RPSDk5ZjRVRWprT0daTG40MGIvMlBLbmxINzVoRlpEamRldWZYZHMxWmpzZ3phY0EydGthZmVYSnkydjF3Nnk4WDViNEx6Ukx3NzFtZ3JwSmc9PQS2) 📋 Table of Contents 1. [How to Scale Your Paid Search Ads: The Dual-Axis Framework]( 2. ['Composable Content' So You Can Engage & Differentiate]( sponsored 3. [Crack the Salary Code: 2024 Must-Know Insights and Trends for Marketers]( sponsored article 4. [Tell Your Boss: "Now's the time!"]( MarketingProfs event 5. [How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts]( 6. [How to Navigate Today's Transformative Trends and Power Your Data-Driven Marketing]( sponsored webinar 7. [Evergreen Content: What Marketers Need to Know](bz~ATYz/eXhNamhxT09Jd3hZZnFlZEZQTk9ZYzlEVWppVG52R1JQNEROM1U2Y2JqYWFOTDBiUXozN2dNMlBqNldHenpLQTJlNTRlVzBoUk12WmVDMUdWSTNZd3h0b29Jdmc3Vzc1cU5KYi9tWWsydVdMTUdQNXROVVRoZz09S0/RFhvS0RPSDk5ZjRVRWprT0daTG40MGIvMlBLbmxINzVoRlpEamRldWZYZHMxWmpzZ3phY0EydGthZmVYSnkydjF3Nnk4WDViNEx6Ukx3NzFtZ3JwSmc9PQS2) 8. [Totally Inappropriate.]( MarketingProfs Master Class for PRO Members Scroll down for more useful resources. [How to Scale Your Paid Search Ads: The Dual-Axis Framework]( article [How to Scale Your Paid Search Ads: The Dual-Axis Framework](ZKJPbkP9Sw/eXhNamhxT09Jd3hZZnFlZEZQTk9ZYzlEVWppVG52R1JQNEROM1U2Y2JqYWFOTDBiUXozN2dNMlBqNldHenpLQTJlNTRlVzBoUk12WmVDMUdWSTNZd3h0b29Jdmc3Vzc1cU5KYi9tWWsydVdMTUdQNXROVVRoZz09S0/RFhvS0RPSDk5ZjRVRWprT0daTG40MGIvMlBLbmxINzVoRlpEamRldWZYZHMxWmpzZ3phY0EydGthZmVYSnkydjF3Nnk4WDViNEx6Ukx3NzFtZ3JwSmc9PQS2) Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. [Discover which would work best for you. »]( ['Composable Content' So You Can Engage & Differentiate]( sponsored ['Composable Content' So You Can Engage & Differentiate]( In today’s digital-first world, content is the customer experience. It’s how you engage, how you differentiate, and how you win. Composable content platforms get you from inspiration to launch without skipping a beat. [Learn more. »]( [Crack the Salary Code: 2024 Must-Know Insights and Trends for Marketers]( sponsored article [Crack the Salary Code: 2024 Must-Know Insights and Trends for Marketers]( The insights in this article are truly valuable for marketing and creative managers who must find the talent they need. But if you are that talent... it pays (literally) to know what exactly those managers will be considering in the hiring process. [Find out how to be more easily hired! »]( [Tell Your Boss: 'Now's the time!']( MarketingProfs event [Tell Your Boss: 'Now's the time!']( B2B Forum returns to Boston this Nov. 12-14. Tickets are at their lowest price for the year... and increase by $200 in February. So now's the time to convince your boss—or yourself—that B2B Forum is an excellent investment in your career. [Start with this Convince Your Boss guide. »](RmqcKe/eXhNamhxT09Jd3hZZnFlZEZQTk9ZYzlEVWppVG52R1JQNEROM1U2Y2JqYWFOTDBiUXozN2dNMlBqNldHenpLQTJlNTRlVzBoUk12WmVDMUdWSTNZd3h0b29Jdmc3Vzc1cU5KYi9tWWsydVdMTUdQNXROVVRoZz09S0/RFhvS0RPSDk5ZjRVRWprT0daTG40MGIvMlBLbmxINzVoRlpEamRldWZYZHMxWmpzZ3phY0EydGthZmVYSnkydjF3Nnk4WDViNEx6Ukx3NzFtZ3JwSmc9PQS2) [How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger]( podcast from the archives [How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger]( Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger. [Read more and listen in. »]( [How to Navigate Today's Transformative Trends and Power Your Data-Driven Marketing]( sponsored webinar [How to Navigate Today's Transformative Trends and Power Your Data-Driven Marketing]( Caught between the demands to maximize campaign ROI with personalized messages—while respecting the privacy of your audience? Discover how to overcome those challenges (and more) to create hyperpersonalized campaigns with best-in-breed marketing applications and AI tools. [Register here for this free webinar. »]( [Evergreen Content: What Marketers Need to Know](fRe/eXhNamhxT09Jd3hZZnFlZEZQTk9ZYzlEVWppVG52R1JQNEROM1U2Y2JqYWFOTDBiUXozN2dNMlBqNldHenpLQTJlNTRlVzBoUk12WmVDMUdWSTNZd3h0b29Jdmc3Vzc1cU5KYi9tWWsydVdMTUdQNXROVVRoZz09S0/RFhvS0RPSDk5ZjRVRWprT0daTG40MGIvMlBLbmxINzVoRlpEamRldWZYZHMxWmpzZ3phY0EydGthZmVYSnkydjF3Nnk4WDViNEx6Ukx3NzFtZ3JwSmc9PQS2) infographic [Evergreen Content: What Marketers Need to Know]( Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes it so powerful? And how can you create it? This infographic covers what marketers need to know. [Check out the infographic. »]( [Totally Inappropriate.]( MarketingProfs Master Class for PRO Members Of course stories belong in B2B marketing. Sometimes, you have to connect with the buyer's heart. But at other times, it may be more appropriate to use a story that connects with their head. Discover the right time for each in Lesson 2 of the PRO-level Master Class, B2B Storytelling for Humans: Stories That Inspire Buyers to Action. [Make the sale with the right story]( Profs Picks sponsored When your marketing and content teams can easily collaborate, innovate, and deliver impactful customer and content experiences at scale... you and your organization thrive. But how can you do all that? Well, definitely NOT by relying on a traditional, siloed CMS. Instead, you need a "composable content" platform. [Like Contentful](0/eXhNamhxT09Jd3hZZnFlZEZQTk9ZYzlEVWppVG52R1JQNEROM1U2Y2JqYWFOTDBiUXozN2dNMlBqNldHenpLQTJlNTRlVzBoUk12WmVDMUdWSTNZd3h0b29Jdmc3Vzc1cU5KYi9tWWsydVdMTUdQNXROVVRoZz09S0/). A regular CMS can manage content only for one specific channel at a time. But a composable platform breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions. Contentful allows your digital teams to easily compose intelligent, customizable experiences at any scale—and do so quickly, efficiently, and collaboratively, using dynamic features such as AI content type generator and workflows. [Check out Contentful now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $800 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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