Fundamental changes coming in 2024 | AI: How creative? | Transformative trends | 100 persona characters | B2B Forum

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with composable content platform [Contentful]( Tuesday, January 23, 2024 [A Checklist for the Good Life]( All the best stuff is for PRO Heavy duty water bottle? Check. Professional-grade kitchen tools? Check. Luxury bedding? Check. All the best stuff is for pros. So why not join the MarketingProfs PRO marketing community? Right now, a full year of PRO is just $209. Enter code FUTURE to get all the good stuff now. [Upgrade for just $209]( 📋 Table of Contents 1. [Fundamental Change Is Coming to B2B Marketing in 2024](jVLS9y7_ztG_/bDFnRmViNXFvQTRNWjJTK01uVkZ0SGhpbllGUlNRM1FPU1JQdUt2YWM0akVsRUJ5K0dsdUptTlAzMXJmdFpFd0FsckRUTldLWVI4WmE3MkE5S3pkV3NrVVJ0WkxBRFk1a0lFVHF5ZHR0aHZlM0lWUkpMZ2pzQT09S0/S3ZWMDAzUWpzdHo0UWhCaEkwYjlnMDBDRE5MbEY4WUlSVjJKbW5hZ2tPR3AwaUp4RjYrRG9IRlNOZ2dWRHNGSWJGcXFHZThLYm5WL1NYQXpWbVJyZEE9PQS2) 2. ['Composable Content' So You Can Engage & Differentiate]( sponsored 3. [Is AI More Creative Than Marketers?]( 4. [B2B Forum Price Increases Soon... Now's the Time to Act!]( MarketingProfs event 5. [100 Persona Characters Marketers Can Use to Define Brand Voice]( 6. [How to Navigate Today's Transformative Trends and Power Your Data-Driven Marketing]( sponsored webinar 7. [Stack the Odds in Your Favor]( MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [Fundamental Change Is Coming to B2B Marketing in 2024](VDt-/bDFnRmViNXFvQTRNWjJTK01uVkZ0SGhpbllGUlNRM1FPU1JQdUt2YWM0akVsRUJ5K0dsdUptTlAzMXJmdFpFd0FsckRUTldLWVI4WmE3MkE5S3pkV3NrVVJ0WkxBRFk1a0lFVHF5ZHR0aHZlM0lWUkpMZ2pzQT09S0/S3ZWMDAzUWpzdHo0UWhCaEkwYjlnMDBDRE5MbEY4WUlSVjJKbW5hZ2tPR3AwaUp4RjYrRG9IRlNOZ2dWRHNGSWJGcXFHZThLYm5WL1NYQXpWbVJyZEE9PQS2) article [Fundamental Change Is Coming to B2B Marketing in 2024]( The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will [direct their focus this year. »]( ['Composable Content' So You Can Engage & Differentiate](jVLS9y7_zt_/bDFnRmViNXFvQTRNWjJTK01uVkZ0SGhpbllGUlNRM1FPU1JQdUt2YWM0akVsRUJ5K0dsdUptTlAzMXJmdFpFd0FsckRUTldLWVI4WmE3MkE5S3pkV3NrVVJ0WkxBRFk1a0lFVHF5ZHR0aHZlM0lWUkpMZ2pzQT09S0/) sponsored ['Composable Content' So You Can Engage & Differentiate](ZKJPbEeysA/bDFnRmViNXFvQTRNWjJTK01uVkZ0SGhpbllGUlNRM1FPU1JQdUt2YWM0akVsRUJ5K0dsdUptTlAzMXJmdFpFd0FsckRUTldLWVI4WmE3MkE5S3pkV3NrVVJ0WkxBRFk1a0lFVHF5ZHR0aHZlM0lWUkpMZ2pzQT09S0/) In today’s digital-first world, content is the customer experience. It’s how you engage, how you differentiate, and how you win. Composable content platforms get you from inspiration to launch without skipping a beat. [Learn more. »]( [Is AI More Creative Than Marketers?](ZKJPbEeysRA/bDFnRmViNXFvQTRNWjJTK01uVkZ0SGhpbllGUlNRM1FPU1JQdUt2YWM0akVsRUJ5K0dsdUptTlAzMXJmdFpFd0FsckRUTldLWVI4WmE3MkE5S3pkV3NrVVJ0WkxBRFk1a0lFVHF5ZHR0aHZlM0lWUkpMZ2pzQT09S0/S3ZWMDAzUWpzdHo0UWhCaEkwYjlnMDBDRE5MbEY4WUlSVjJKbW5hZ2tPR3AwaUp4RjYrRG9IRlNOZ2dWRHNGSWJGcXFHZThLYm5WL1NYQXpWbVJyZEE9PQS2) research [Is AI More Creative Than Marketers?]( Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content? [Check out the study findings. »]( [B2B Forum Price Increases Soon... Now's the Time to Act!]( MarketingProfs event [B2B Forum Price Increases Soon... Now's the Time to Act!](b3GLSYd/bDFnRmViNXFvQTRNWjJTK01uVkZ0SGhpbllGUlNRM1FPU1JQdUt2YWM0akVsRUJ5K0dsdUptTlAzMXJmdFpFd0FsckRUTldLWVI4WmE3MkE5S3pkV3NrVVJ0WkxBRFk1a0lFVHF5ZHR0aHZlM0lWUkpMZ2pzQT09S0/S3ZWMDAzUWpzdHo0UWhCaEkwYjlnMDBDRE5MbEY4WUlSVjJKbW5hZ2tPR3AwaUp4RjYrRG9IRlNOZ2dWRHNGSWJGcXFHZThLYm5WL1NYQXpWbVJyZEE9PQS2) B2B Forum, the world's most actionable B2B marketing conference, returns to Boston, Nov 12-14. Tickets start at just $895 for 40+ sessions, events, and shenanigans—but ticket prices increase on Feb. 9. Get yours while budgets are fresh and prices are low. [Get your ticket now. »]( [100 Persona Characters Marketers Can Use to Define Brand Voice]( infographic [100 Persona Characters Marketers Can Use to Define Brand Voice]( Connecting your brand voice to a specific person, or type of person, can help creative teams better understand what type of voice you're aiming for. So, whom should you use as your inspiration? Here are 100 examples—from Sponge Bob to Nelson Mandela. [Check out the infographic. »]( [How to Navigate Today's Transformative Trends and Power Your Data-Driven Marketing]( sponsored webinar [How to Navigate Today's Transformative Trends and Power Your Data-Driven Marketing]( Caught between the demands to maximize campaign ROI with personalized messages—while respecting the privacy of your audience? Discover how to overcome those challenges (and more) to create hyperpersonalized campaigns with best-in-breed marketing applications and AI tools. [Register here for this free webinar. »]( [Stack the Odds in Your Favor]( MarketingProfs Working Webinar for PRO Members There are no guarantees in business. But when you have a new offer, you can stack the odds in your favor with a comprehensive go-to-market plan. Create your GTM plan and give your business the best chance at success with this four-part Working Webinar series. Available now to the PRO community. [Start assembling your GTM plan today]( Profs Picks sponsored When your marketing and content teams can easily collaborate, innovate, and deliver impactful customer and content experiences at scale... you and your organization thrive. But how can you do all that? Well, definitely NOT by relying on a traditional, siloed CMS. Instead, you need a "composable content" platform. [Like Contentful](. A regular CMS can manage content only for one specific channel at a time. But a composable platform breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions. Contentful allows your digital teams to easily compose intelligent, customizable experiences at any scale—and do so quickly, efficiently, and collaboratively, using dynamic features such as AI content type generator and workflows. [Check out Contentful now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](G/bDFnRmViNXFvQTRNWjJTK01uVkZ0SGhpbllGUlNRM1FPU1JQdUt2YWM0akVsRUJ5K0dsdUptTlAzMXJmdFpFd0FsckRUTldLWVI4WmE3MkE5S3pkV3NrVVJ0WkxBRFk1a0lFVHF5ZHR0aHZlM0lWUkpMZ2pzQT09S0/S3ZWMDAzUWpzdHo0UWhCaEkwYjlnMDBDRE5MbEY4WUlSVjJKbW5hZ2tPR3AwaUp4RjYrRG9IRlNOZ2dWRHNGSWJGcXFHZThLYm5WL1NYQXpWbVJyZEE9PQS2)—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $800 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [Salary Trends for US Digital Marketers »]( [Which Hogwarts House Do Marketers Belong To? [Infographic] »](VDtL-/bDFnRmViNXFvQTRNWjJTK01uVkZ0SGhpbllGUlNRM1FPU1JQdUt2YWM0akVsRUJ5K0dsdUptTlAzMXJmdFpFd0FsckRUTldLWVI4WmE3MkE5S3pkV3NrVVJ0WkxBRFk1a0lFVHF5ZHR0aHZlM0lWUkpMZ2pzQT09S0/S3ZWMDAzUWpzdHo0UWhCaEkwYjlnMDBDRE5MbEY4WUlSVjJKbW5hZ2tPR3AwaUp4RjYrRG9IRlNOZ2dWRHNGSWJGcXFHZThLYm5WL1NYQXpWbVJyZEE9PQS2) [Developing a Content and Social Strategy to Foster Thought Leadership »]( [Four Tips to Help You Find Your Optimum Content-Marketing Mix »]( [Marketing as a Service, or How to Improve B2B Marketing Impact »](VWYHG/bDFnRmViNXFvQTRNWjJTK01uVkZ0SGhpbllGUlNRM1FPU1JQdUt2YWM0akVsRUJ5K0dsdUptTlAzMXJmdFpFd0FsckRUTldLWVI4WmE3MkE5S3pkV3NrVVJ0WkxBRFk1a0lFVHF5ZHR0aHZlM0lWUkpMZ2pzQT09S0/S3ZWMDAzUWpzdHo0UWhCaEkwYjlnMDBDRE5MbEY4WUlSVjJKbW5hZ2tPR3AwaUp4RjYrRG9IRlNOZ2dWRHNGSWJGcXFHZThLYm5WL1NYQXpWbVJyZEE9PQS2) [A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast] »]( Upcoming Events JAN 25 [How to Navigate Transformative Trends and Power Your Data-Driven Marketing]( 45-minute webinar | sponsored by Snowflake FEB 9 [Email Marketing Friday Forum](tdK/bDFnRmViNXFvQTRNWjJTK01uVkZ0SGhpbllGUlNRM1FPU1JQdUt2YWM0akVsRUJ5K0dsdUptTlAzMXJmdFpFd0FsckRUTldLWVI4WmE3MkE5S3pkV3NrVVJ0WkxBRFk1a0lFVHF5ZHR0aHZlM0lWUkpMZ2pzQT09S0/S3ZWMDAzUWpzdHo0UWhCaEkwYjlnMDBDRE5MbEY4WUlSVjJKbW5hZ2tPR3AwaUp4RjYrRG9IRlNOZ2dWRHNGSWJGcXFHZThLYm5WL1NYQXpWbVJyZEE9PQS2) 3 live sessions | sponsored by Validity [MarketingProfs]( Comments? 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