B2B SaaS SEO mistakes | Position your B2B Brand for search | Top 50 social media creators | Wow your customers | Sales content

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with composable content platform [Contentful]( Thursday, January 18, 2024 [Try MarketingProfs PRO for 10 Days](ZKJP63K7FR9/aHVabk1SenJaR24yNGd3ZDNCS3IxV2l5T3ZTVEdDM2syemNhQTQyUGlUWjhBTDNIOEoweHF2S2tPSjdpZExwTS91TUpFYnkyNjhwLzdMTUwrcUZGVk1mclhPbGhWQmJ6am5rOTk4eEgrRmxBbVZ5SVJPVXBjZz09S0/cWhDRitkYTBEVkVXbUh5aFFPVHJQdmtMbk9WcStKYVgwVzZ1OEFSdFBZZkx0WXNGaW4rYXR0cWxxbDdWc1ZaVGx5T0grcVZGSXczeUROMjdGTTdvZ3c9PQS2) You're invited to test-drive PRO membership! MarketingProfs PRO members enjoy access to the current AI for Digital Marketers series, monthly one-on-one consultations, a library of courses, and more. Now you're invited to test-drive PRO for yourself with a free 10-day trial. And if you stick with us, we'll knock 25% off your PRO membership. It's a great investment in your career... and at $209, it's the lowest price we'll offer all year! Simply enter promo code FUTURE to get started. [Start my free trial now]( 📋 Table of Contents 1. [Top 7 SEO Mistakes in B2B SaaS]( 2. ['Composable Content' So You Can Engage & Differentiate]( sponsored 3. [How to Position Your B2B Brand for Search]( 4. [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( sponsored webinar 5. [The 50 Highest-Earning Social Media Creators]( 6. [Your Customer Wants to Be WOWed]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [Top 7 SEO Mistakes in B2B SaaS]( article [Top 7 SEO Mistakes in B2B SaaS]( Many small B2B SaaS companies ignore SEO... and they are right to do so! But that's not the case for midsize and enterprise-level SaaS companies; for them, SEO is vital. All the more reason to avoid these seven common [mistakes specific to B2B SaaS. »]( ['Composable Content' So You Can Engage & Differentiate]( sponsored ['Composable Content' So You Can Engage & Differentiate]( In today’s digital-first world, content is the customer experience. It’s how you engage, how you differentiate, and how you win. Composable content platforms get you from inspiration to launch without skipping a beat. [Learn more. »]( [How to Position Your B2B Brand for Search]( from the podcast archives [How to Position Your B2B Brand for Search]( Garrett Mehrguth, founder of Directive Consulting, explains why it's nearly impossible to rank for organic search terms, and shares tips on positioning your B2B brand for search. [Read more and listen in. »]( [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( sponsored webinar [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( The future of B2B buying interactions is here... Discover how digital rooms—deal-specific, buyer-centric microsites—can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. [Register here for this free webinar. »]( [The 50 Highest Earning Social Media Creators]( infographic [The 50 Highest-Earning Social Media Creators]( Who made the most money from their social media content last year? Researchers looked at the follower counts of popular creators and estimated their 2023 earnings. Here are the results. [Check out the infographic. »]( [Your Customer Wants to Be WOWed]( MarketingProfs Master Class for PRO Members Lead your audience with empathy and understanding to create that feeling of WOW—and keep your customers thrilled. Customer Experience pro Jeannie Walters hosts Customer Journey Maps for Marketers: Understand and Exceed Expectations. Available on-demand now for PRO members. [Wow 'em](7/aHVabk1SenJaR24yNGd3ZDNCS3IxV2l5T3ZTVEdDM2syemNhQTQyUGlUWjhBTDNIOEoweHF2S2tPSjdpZExwTS91TUpFYnkyNjhwLzdMTUwrcUZGVk1mclhPbGhWQmJ6am5rOTk4eEgrRmxBbVZ5SVJPVXBjZz09S0/cWhDRitkYTBEVkVXbUh5aFFPVHJQdmtMbk9WcStKYVgwVzZ1OEFSdFBZZkx0WXNGaW4rYXR0cWxxbDdWc1ZaVGx5T0grcVZGSXczeUROMjdGTTdvZ3c9PQS2) Profs Picks sponsored When your marketing and content teams can easily collaborate, innovate, and deliver impactful customer and content experiences at scale... you and your organization thrive. But how can you do all that? Well, definitely NOT by relying on a traditional, siloed CMS. Instead, you need a "composable content" platform. [Like Contentful](. A regular CMS can manage content only for one specific channel at a time. But a composable platform breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions. Contentful allows your digital teams to easily compose intelligent, customizable experiences at any scale—and do so quickly, efficiently, and collaboratively, using dynamic features such as AI content type generator and workflows. [Check out Contentful now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series started last week! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [Four Tips to Help You Find Your Optimum Content-Marketing Mix »]( [Marketing as a Service, or How to Improve B2B Marketing Impact »]( [A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast] »]( [Unleashing the Power of Pillar-Based Marketing »]( [How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing »]( [When Do B2B Buyers Contact Vendors? »]( Upcoming Events JAN 18 [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( 60-minute webinar | sponsored by Allego JAN 25 [How to Navigate Transformative Trends and Power Your Data-Driven Marketing]( 45-minute webinar | sponsored by Snowflake FEB 9 [Email Marketing Friday Forum]( 3 live sessions | sponsored by Validity [MarketingProfs]( Comments? 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