When less is more effective | More spend on which channels? | B2B buying's future | How to do email better | Become a trusted voice

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with composable content platform [Contentful]( Wednesday, January 17, 2024 [Try MarketingProfs PRO for 10 Days]( You're invited to test-drive PRO membership! MarketingProfs PRO members enjoy access to the current AI for Digital Marketers series, monthly one-on-one consultations, a library of courses, and more. Now you're invited to test-drive PRO for yourself with a free 10-day trial. And if you stick with us, we'll knock 25% off your PRO membership. It's a great investment in your career... and at $209, it's the lowest price we'll offer all year! Simply enter promo code FUTURE to get started. [Start my free trial now]( 📋 Table of Contents 1. ['Subtractive Innovation': Four Steps for More Efficient and Effective Marketing](78ydBYv/bklpOVRrS1cvTXFhb2dIbFBWOFZEcFZITFJFRTJDa0UwTFQ4RnNzeHpOMWlTUjkyODNjNW9Kcndna3luUllGaW85QVJKbitQaGhmNU52d3lZelZyM1NsbDNmSmoxQUJhTFhUUldHdUlzVVRUczdoNDUvZThkZz09S0/UndCcEpuV2tMUWlpbW42Yy9SNyt5RWxkMHAveW8rMGtDaFRnWittRExqK1MrSkZLcm1lRHdFcG9wQWJHTG5rTlFEU2hpYTVncHdZdDN6MUtxdlBuTHc9PQS2) 2. ['Composable Content' So You Can Engage & Differentiate]( sponsored 3. [The Paid Channels Marketers Plan to Increase Spend On in 2024]( 4. [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( sponsored webinar 5. [Brand and Trust: Becoming a Trusted B2B Voice]( 6. [How to Do Email Better]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. ['Subtractive Innovation': Four Steps for More Efficient and Effective Marketing]( article ['Subtractive Innovation': Four Steps for More Efficient and Effective Marketing]( Removing extra steps in a marketing process or streamlining your product by removing an unnecessary bell or whistle can lead to less friction and cost savings. A subtractive approach can help unlock new possibilities for [producing better results. »]( ['Composable Content' So You Can Engage & Differentiate]( sponsored ['Composable Content' So You Can Engage & Differentiate]( In today’s digital-first world, content is the customer experience. It’s how you engage, how you differentiate, and how you win. Composable content platforms get you from inspiration to launch without skipping a beat. [Learn more. »](ZKJP67K2h-/bklpOVRrS1cvTXFhb2dIbFBWOFZEcFZITFJFRTJDa0UwTFQ4RnNzeHpOMWlTUjkyODNjNW9Kcndna3luUllGaW85QVJKbitQaGhmNU52d3lZelZyM1NsbDNmSmoxQUJhTFhUUldHdUlzVVRUczdoNDUvZThkZz09S0/) [The Paid Channels Marketers Plan to Increase Spend On in 2024]( research [The Paid Channels Marketers Plan to Increase Spend On in 2024]( Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research. [Check out the study findings. »]( [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( sponsored webinar [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( The future of B2B buying interactions is here... Discover how digital rooms—deal-specific, buyer-centric microsites—can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. [Register here for this free webinar. »](N/bklpOVRrS1cvTXFhb2dIbFBWOFZEcFZITFJFRTJDa0UwTFQ4RnNzeHpOMWlTUjkyODNjNW9Kcndna3luUllGaW85QVJKbitQaGhmNU52d3lZelZyM1NsbDNmSmoxQUJhTFhUUldHdUlzVVRUczdoNDUvZThkZz09S0/UndCcEpuV2tMUWlpbW42Yy9SNyt5RWxkMHAveW8rMGtDaFRnWittRExqK1MrSkZLcm1lRHdFcG9wQWJHTG5rTlFEU2hpYTVncHdZdDN6MUtxdlBuTHc9PQS2) [Brand and Trust: Becoming a Trusted B2B Voice]( video [Brand and Trust: Becoming a Trusted B2B Voice]( This episode of the Marketing Smarts Live Show, produced by MarketingProfs and its Marketing Smarts Podcast, is the inaugural episode of YouTube-based series, which began airing in June 2022. [Tune in! »]( [How to Do Email Better]( MarketingProfs Master Class for PRO members Email not performing like it once was? Get email marketing mastermind Jay Schwedelson's full range of tactics and techniques to improve open rates, CTRs, and responses. It took Jay more than 15 years and billions of emails to discover these methods—and you can get them today with The Real Truth About Email Marketing Master Class. Available now to PRO members! [Start sending better emails](jVLS9ZXvxQGW/bklpOVRrS1cvTXFhb2dIbFBWOFZEcFZITFJFRTJDa0UwTFQ4RnNzeHpOMWlTUjkyODNjNW9Kcndna3luUllGaW85QVJKbitQaGhmNU52d3lZelZyM1NsbDNmSmoxQUJhTFhUUldHdUlzVVRUczdoNDUvZThkZz09S0/UndCcEpuV2tMUWlpbW42Yy9SNyt5RWxkMHAveW8rMGtDaFRnWittRExqK1MrSkZLcm1lRHdFcG9wQWJHTG5rTlFEU2hpYTVncHdZdDN6MUtxdlBuTHc9PQS2) Profs Picks sponsored When your marketing and content teams can easily collaborate, innovate, and deliver impactful customer and content experiences at scale... you and your organization thrive. But how can you do all that? Well, definitely NOT by relying on a traditional, siloed CMS. Instead, you need a "composable content" platform. [Like Contentful](. A regular CMS can manage content only for one specific channel at a time. But a composable platform breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions. Contentful allows your digital teams to easily compose intelligent, customizable experiences at any scale—and do so quickly, efficiently, and collaboratively, using dynamic features such as AI content type generator and workflows. [Check out Contentful now](jVLS9ZXvxQW/bklpOVRrS1cvTXFhb2dIbFBWOFZEcFZITFJFRTJDa0UwTFQ4RnNzeHpOMWlTUjkyODNjNW9Kcndna3luUllGaW85QVJKbitQaGhmNU52d3lZelZyM1NsbDNmSmoxQUJhTFhUUldHdUlzVVRUczdoNDUvZThkZz09S0/). Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series started last week! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](ZKJP67K2hR-/bklpOVRrS1cvTXFhb2dIbFBWOFZEcFZITFJFRTJDa0UwTFQ4RnNzeHpOMWlTUjkyODNjNW9Kcndna3luUllGaW85QVJKbitQaGhmNU52d3lZelZyM1NsbDNmSmoxQUJhTFhUUldHdUlzVVRUczdoNDUvZThkZz09S0/UndCcEpuV2tMUWlpbW42Yy9SNyt5RWxkMHAveW8rMGtDaFRnWittRExqK1MrSkZLcm1lRHdFcG9wQWJHTG5rTlFEU2hpYTVncHdZdDN6MUtxdlBuTHc9PQS2). It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](x/bklpOVRrS1cvTXFhb2dIbFBWOFZEcFZITFJFRTJDa0UwTFQ4RnNzeHpOMWlTUjkyODNjNW9Kcndna3luUllGaW85QVJKbitQaGhmNU52d3lZelZyM1NsbDNmSmoxQUJhTFhUUldHdUlzVVRUczdoNDUvZThkZz09S0/UndCcEpuV2tMUWlpbW42Yy9SNyt5RWxkMHAveW8rMGtDaFRnWittRExqK1MrSkZLcm1lRHdFcG9wQWJHTG5rTlFEU2hpYTVncHdZdDN6MUtxdlBuTHc9PQS2). Did You Miss Us? Recent MarketingProfs content [When Do B2B Buyers Contact Vendors? »]( [Seven Major Design Trends for 2024 [Infographic] »]( [ChatGPT Has Turned 1: What Have We Learned From AI's Breakout Year? »]( [Generative AI in Marketing: How B2B and B2C Adoption Differ »]( [A 24-Point Content Marketing Checklist for 2024 [Infographic] »]( [The What, Why, and How of Community- and Brand-Building for B2B Marketing »]( Upcoming Events JAN 18 [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( 60-minute webinar | sponsored by Allego JAN 25 [How to Navigate Transformative Trends and Power Your Data-Driven Marketing]( 45-minute webinar | sponsored by Snowflake FEB 9 [Email Marketing Friday Forum]( 3 live sessions | sponsored by Validity [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. 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