How to do more with less | Digital marketer salaries | B2B buying's future: digital rooms| Your Hogwarts House | Amplify organic marketing

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with composable content platform [Contentful]( Tuesday, January 16, 2024 [Try MarketingProfs PRO for 10 Days]( You're invited to test-drive PRO membership! MarketingProfs PRO members enjoy access to the current AI for Digital Marketers series, monthly one-on-one consultations, a library of courses, and more. Now you're invited to test-drive PRO for yourself with a free 10-day trial. And if you stick with us, we'll knock 25% off your PRO membership. It's a great investment in your career... and at $209, it's the lowest price we'll offer all year! Simply enter promo code FUTURE to get started. [Start my free trial now](jPTED/cGpVNG54S1JJampZdktmdXYzeTFxUHc0WGtpbUFEWHFOK3NQS0VnY3NFYnBqQzdmdmxQV3VHdXpCTUFYVWdENjlBL2NWaDE2NjhlNmJiYjVyL01SaVowbFFOQ09hZVE3S1BKMlJlV1AxWnRXMHBHVEJ0emFZdz09S0/SWVpL2RLckFjZFM0YkZyRDFLcyswZHpKOGZheVZJeDZWNS9nSTk4cnV2bVhIa0xIREk5NVpnWFJxdXNyQmZqR2NDMmZzc0oxV0ZBcmlOTjUydkhPRnc9PQS2) 📋 Table of Contents 1. [Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times]( 2. ['Composable Content' So You Can Engage & Differentiate]( sponsored 3. [Salary Trends for US Digital Marketers]( 4. [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( sponsored webinar 5. [Which Hogwarts House Do Marketers Belong To?](7kTam/cGpVNG54S1JJampZdktmdXYzeTFxUHc0WGtpbUFEWHFOK3NQS0VnY3NFYnBqQzdmdmxQV3VHdXpCTUFYVWdENjlBL2NWaDE2NjhlNmJiYjVyL01SaVowbFFOQ09hZVE3S1BKMlJlV1AxWnRXMHBHVEJ0emFZdz09S0/SWVpL2RLckFjZFM0YkZyRDFLcyswZHpKOGZheVZJeDZWNS9nSTk4cnV2bVhIa0xIREk5NVpnWFJxdXNyQmZqR2NDMmZzc0oxV0ZBcmlOTjUydkhPRnc9PQS2) 6. [Amplify Your Organic Marketing](fV/cGpVNG54S1JJampZdktmdXYzeTFxUHc0WGtpbUFEWHFOK3NQS0VnY3NFYnBqQzdmdmxQV3VHdXpCTUFYVWdENjlBL2NWaDE2NjhlNmJiYjVyL01SaVowbFFOQ09hZVE3S1BKMlJlV1AxWnRXMHBHVEJ0emFZdz09S0/SWVpL2RLckFjZFM0YkZyRDFLcyswZHpKOGZheVZJeDZWNS9nSTk4cnV2bVhIa0xIREk5NVpnWFJxdXNyQmZqR2NDMmZzc0oxV0ZBcmlOTjUydkhPRnc9PQS2) MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times]( article [Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times]( For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. [Do more with less. »]( ['Composable Content' So You Can Engage & Differentiate]( sponsored ['Composable Content' So You Can Engage & Differentiate]( In today’s digital-first world, content is the customer experience. It’s how you engage, how you differentiate, and how you win. Composable content platforms get you from inspiration to launch without skipping a beat. [Learn more. »]( [Salary Trends for US Digital Marketers]( research [Salary Trends for US Digital Marketers](d/cGpVNG54S1JJampZdktmdXYzeTFxUHc0WGtpbUFEWHFOK3NQS0VnY3NFYnBqQzdmdmxQV3VHdXpCTUFYVWdENjlBL2NWaDE2NjhlNmJiYjVyL01SaVowbFFOQ09hZVE3S1BKMlJlV1AxWnRXMHBHVEJ0emFZdz09S0/SWVpL2RLckFjZFM0YkZyRDFLcyswZHpKOGZheVZJeDZWNS9nSTk4cnV2bVhIa0xIREk5NVpnWFJxdXNyQmZqR2NDMmZzc0oxV0ZBcmlOTjUydkhPRnc9PQS2) What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out. [Check out the study findings. »]( [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( sponsored webinar [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( The future of B2B buying interactions is here... Discover how digital rooms—deal-specific, buyer-centric microsites—can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. [Register here for this free webinar. »]( [Which Hogwarts House Do Marketers Belong To?]( infographic [Which Hogwarts House Do Marketers Belong To?]( Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. This infographic covers whether you're more Gryffindor, Slytherin, Ravenclaw, or Hufflepuff. [Check out the infographic. »]( [Amplify Your Organic Marketing]( MarketingProfs Working Webinar for PRO Members An energized team wants to tell everyone about their exciting work. And their posts on social media can be an excellent source of organic marketing. Learn how to get your team excited to share your company's products and services in Connect Your Digital Dots, the third session of Nick Westergaard's Digital Brand Activation Working Webinar. All four sessions are available now to PRO members. [Connect your digital dots](7F3/cGpVNG54S1JJampZdktmdXYzeTFxUHc0WGtpbUFEWHFOK3NQS0VnY3NFYnBqQzdmdmxQV3VHdXpCTUFYVWdENjlBL2NWaDE2NjhlNmJiYjVyL01SaVowbFFOQ09hZVE3S1BKMlJlV1AxWnRXMHBHVEJ0emFZdz09S0/SWVpL2RLckFjZFM0YkZyRDFLcyswZHpKOGZheVZJeDZWNS9nSTk4cnV2bVhIa0xIREk5NVpnWFJxdXNyQmZqR2NDMmZzc0oxV0ZBcmlOTjUydkhPRnc9PQS2) Profs Picks sponsored When your marketing and content teams can easily collaborate, innovate, and deliver impactful customer and content experiences at scale... you and your organization thrive. But how can you do all that? Well, definitely NOT by relying on a traditional, siloed CMS. Instead, you need a "composable content" platform. [Like Contentful](. A regular CMS can manage content only for one specific channel at a time. But a composable platform breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions. Contently allows your digital teams to easily compose intelligent, customizable experiences at any scale—and do so quickly, efficiently, and collaboratively, using dynamic features such as AI content type generator and workflows. [Check out Contentful now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series started last week! [AI for Digital Marketers](sV/cGpVNG54S1JJampZdktmdXYzeTFxUHc0WGtpbUFEWHFOK3NQS0VnY3NFYnBqQzdmdmxQV3VHdXpCTUFYVWdENjlBL2NWaDE2NjhlNmJiYjVyL01SaVowbFFOQ09hZVE3S1BKMlJlV1AxWnRXMHBHVEJ0emFZdz09S0/SWVpL2RLckFjZFM0YkZyRDFLcyswZHpKOGZheVZJeDZWNS9nSTk4cnV2bVhIa0xIREk5NVpnWFJxdXNyQmZqR2NDMmZzc0oxV0ZBcmlOTjUydkhPRnc9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [When Do B2B Buyers Contact Vendors? »]( [Seven Major Design Trends for 2024 [Infographic] »]( [ChatGPT Has Turned 1: What Have We Learned From AI's Breakout Year? »]( [Generative AI in Marketing: How B2B and B2C Adoption Differ »]( [A 24-Point Content Marketing Checklist for 2024 [Infographic] »]( [The What, Why, and How of Community- and Brand-Building for B2B Marketing »](jPTD/cGpVNG54S1JJampZdktmdXYzeTFxUHc0WGtpbUFEWHFOK3NQS0VnY3NFYnBqQzdmdmxQV3VHdXpCTUFYVWdENjlBL2NWaDE2NjhlNmJiYjVyL01SaVowbFFOQ09hZVE3S1BKMlJlV1AxWnRXMHBHVEJ0emFZdz09S0/SWVpL2RLckFjZFM0YkZyRDFLcyswZHpKOGZheVZJeDZWNS9nSTk4cnV2bVhIa0xIREk5NVpnWFJxdXNyQmZqR2NDMmZzc0oxV0ZBcmlOTjUydkhPRnc9PQS2) News You Can Use Updates from around the industry [Keap]( Unveils Keap Ultimate, Revolutionizing User Experience and Introducing Cutting-Edge Features [Informa](jVLS9ZPReF7/cGpVNG54S1JJampZdktmdXYzeTFxUHc0WGtpbUFEWHFOK3NQS0VnY3NFYnBqQzdmdmxQV3VHdXpCTUFYVWdENjlBL2NWaDE2NjhlNmJiYjVyL01SaVowbFFOQ09hZVE3S1BKMlJlV1AxWnRXMHBHVEJ0emFZdz09S0/) Announces TechTarget Merger and Strong Annual Growth [Fullcast]( Announces New Leadership and $34 Million in Capital to Redefine RevOps, Beginning With Territory Management [TikTok Partners With HubSpot]( to Make Community-Based Customer Acquisition Easier for B2B Brands in Singapore Upcoming Events JAN 18 [Three Ways Marketers Bring Sales Content to Life With Digital Rooms](f7V/cGpVNG54S1JJampZdktmdXYzeTFxUHc0WGtpbUFEWHFOK3NQS0VnY3NFYnBqQzdmdmxQV3VHdXpCTUFYVWdENjlBL2NWaDE2NjhlNmJiYjVyL01SaVowbFFOQ09hZVE3S1BKMlJlV1AxWnRXMHBHVEJ0emFZdz09S0/SWVpL2RLckFjZFM0YkZyRDFLcyswZHpKOGZheVZJeDZWNS9nSTk4cnV2bVhIa0xIREk5NVpnWFJxdXNyQmZqR2NDMmZzc0oxV0ZBcmlOTjUydkhPRnc9PQS2) 60-minute webinar | sponsored by Allego JAN 25 [How to Navigate Transformative Trends and Power Your Data-Driven Marketing]( 45-minute webinar | sponsored by Snowflake FEB 9 [Email Marketing Friday Forum](7Fb3/cGpVNG54S1JJampZdktmdXYzeTFxUHc0WGtpbUFEWHFOK3NQS0VnY3NFYnBqQzdmdmxQV3VHdXpCTUFYVWdENjlBL2NWaDE2NjhlNmJiYjVyL01SaVowbFFOQ09hZVE3S1BKMlJlV1AxWnRXMHBHVEJ0emFZdz09S0/SWVpL2RLckFjZFM0YkZyRDFLcyswZHpKOGZheVZJeDZWNS9nSTk4cnV2bVhIa0xIREk5NVpnWFJxdXNyQmZqR2NDMmZzc0oxV0ZBcmlOTjUydkhPRnc9PQS2) 3 live sessions | sponsored by Validity [MarketingProfs]( Comments? 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