Marketing as a service (MaaS) | 'Consumer Patience' & 'Time to Win' | B2B trends in 2024 | What's hot in design | Put AI to work

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Thursday, January 11, 2024 [Try PRO for 10 Days... Free!]( Start your free trial now Intrigued by the hubbub around MarketingProfs PRO membership? Now you can try PRO yourself for 10 days. Join the community at a live event. Take an exclusive master class (or two). Kick the tires, as they say. And if you like what you see, you'll get a full year of PRO for only $209—a $70 discount. But hurry... the free trial and discount are limited to our January sale. Enter promo code FUTURE to get started. [Yes, let me try PRO for free!](/Qkdhdm52MVZmNzVBTnRpeHp6dUhiWFoyTVh6NmdtaW9wdEwvQlpIQWdWUXc1cVlEN3lnRFVNTGdVZEY0a2t3NmR6QUE4Rzk2ZW1BS1NLYnZ4Ty95Sk55SWdTVkMxejFmYlFjSGtsRHI5cGxXUUNYQWZJcXpudz09S0/YUJMKzdDRmNPb3o1dU9Rck4vRGZaNUtVN1VTUm0wbHpxTnoxWlZ4QU9UV0pjTDBTcGs4cHdrejF1Wm1WdEJzemFYNUUvbFBFRnFTQmZubFBFYS9qcUE9PQS2) 📋 Table of Contents 1. [Marketing as a Service, or How to Improve B2B Marketing Impact]( 2. [A B2B Deep Dive Into Consumer Patience and Time to Win](ZKJP6brkCR~/Qkdhdm52MVZmNzVBTnRpeHp6dUhiWFoyTVh6NmdtaW9wdEwvQlpIQWdWUXc1cVlEN3lnRFVNTGdVZEY0a2t3NmR6QUE4Rzk2ZW1BS1NLYnZ4Ty95Sk55SWdTVkMxejFmYlFjSGtsRHI5cGxXUUNYQWZJcXpudz09S0/YUJMKzdDRmNPb3o1dU9Rck4vRGZaNUtVN1VTUm0wbHpxTnoxWlZ4QU9UV0pjTDBTcGs4cHdrejF1Wm1WdEJzemFYNUUvbFBFRnFTQmZubFBFYS9qcUE9PQS2) 3. [2024 Marketing Trends Friday Forum](vCpq/Qkdhdm52MVZmNzVBTnRpeHp6dUhiWFoyTVh6NmdtaW9wdEwvQlpIQWdWUXc1cVlEN3lnRFVNTGdVZEY0a2t3NmR6QUE4Rzk2ZW1BS1NLYnZ4Ty95Sk55SWdTVkMxejFmYlFjSGtsRHI5cGxXUUNYQWZJcXpudz09S0/YUJMKzdDRmNPb3o1dU9Rck4vRGZaNUtVN1VTUm0wbHpxTnoxWlZ4QU9UV0pjTDBTcGs4cHdrejF1Wm1WdEJzemFYNUUvbFBFRnFTQmZubFBFYS9qcUE9PQS2) MarketingProfs virtual event 4. [Seven Major Design Trends for 2024]( 5. [Time to Put AI to Work](XRCW/Qkdhdm52MVZmNzVBTnRpeHp6dUhiWFoyTVh6NmdtaW9wdEwvQlpIQWdWUXc1cVlEN3lnRFVNTGdVZEY0a2t3NmR6QUE4Rzk2ZW1BS1NLYnZ4Ty95Sk55SWdTVkMxejFmYlFjSGtsRHI5cGxXUUNYQWZJcXpudz09S0/YUJMKzdDRmNPb3o1dU9Rck4vRGZaNUtVN1VTUm0wbHpxTnoxWlZ4QU9UV0pjTDBTcGs4cHdrejF1Wm1WdEJzemFYNUUvbFBFRnFTQmZubFBFYS9qcUE9PQS2) MarketingProfs PRO member offer Scroll down for more, including industry news, community goings-on, and other useful resources. [Marketing as a Service, or How to Improve B2B Marketing Impact]( article [Marketing as a Service, or How to Improve B2B Marketing Impact]( During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, [marketing as a service. »]( [A B2B Deep Dive Into Consumer Patience and Time to Win](ZKJP6brkC~/Qkdhdm52MVZmNzVBTnRpeHp6dUhiWFoyTVh6NmdtaW9wdEwvQlpIQWdWUXc1cVlEN3lnRFVNTGdVZEY0a2t3NmR6QUE4Rzk2ZW1BS1NLYnZ4Ty95Sk55SWdTVkMxejFmYlFjSGtsRHI5cGxXUUNYQWZJcXpudz09S0/YUJMKzdDRmNPb3o1dU9Rck4vRGZaNUtVN1VTUm0wbHpxTnoxWlZ4QU9UV0pjTDBTcGs4cHdrejF1Wm1WdEJzemFYNUUvbFBFRnFTQmZubFBFYS9qcUE9PQS2) podcast [A B2B Deep Dive Into Consumer Patience and Time to Win]( Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy. [Read more and listen in. »](/Qkdhdm52MVZmNzVBTnRpeHp6dUhiWFoyTVh6NmdtaW9wdEwvQlpIQWdWUXc1cVlEN3lnRFVNTGdVZEY0a2t3NmR6QUE4Rzk2ZW1BS1NLYnZ4Ty95Sk55SWdTVkMxejFmYlFjSGtsRHI5cGxXUUNYQWZJcXpudz09S0/YUJMKzdDRmNPb3o1dU9Rck4vRGZaNUtVN1VTUm0wbHpxTnoxWlZ4QU9UV0pjTDBTcGs4cHdrejF1Wm1WdEJzemFYNUUvbFBFRnFTQmZubFBFYS9qcUE9PQS2) [2024 Marketing Trends Friday Forum]( MarketingProfs virtual event [2024 Marketing Trends Friday Forum](vCq/Qkdhdm52MVZmNzVBTnRpeHp6dUhiWFoyTVh6NmdtaW9wdEwvQlpIQWdWUXc1cVlEN3lnRFVNTGdVZEY0a2t3NmR6QUE4Rzk2ZW1BS1NLYnZ4Ty95Sk55SWdTVkMxejFmYlFjSGtsRHI5cGxXUUNYQWZJcXpudz09S0/YUJMKzdDRmNPb3o1dU9Rck4vRGZaNUtVN1VTUm0wbHpxTnoxWlZ4QU9UV0pjTDBTcGs4cHdrejF1Wm1WdEJzemFYNUUvbFBFRnFTQmZubFBFYS9qcUE9PQS2) Three top industry experts present on (1) B2B Marketing Trends You Can't Ignore in 2024; (2) Influencer Marketing Revolution: Mastering the Trends of 2024; (3) Customer Expectations in 2024: Trends in Personalization, Data, and AI. Also: live Q&A and free resources. Don't miss it. [Register here. »]( [Seven Major Design Trends for 2024]( infographic [Seven Major Design Trends for 2024]( What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry experts, and looked at fresh approaches being taken by brands. [Check out the infographic. »](7bYzHYp/Qkdhdm52MVZmNzVBTnRpeHp6dUhiWFoyTVh6NmdtaW9wdEwvQlpIQWdWUXc1cVlEN3lnRFVNTGdVZEY0a2t3NmR6QUE4Rzk2ZW1BS1NLYnZ4Ty95Sk55SWdTVkMxejFmYlFjSGtsRHI5cGxXUUNYQWZJcXpudz09S0/YUJMKzdDRmNPb3o1dU9Rck4vRGZaNUtVN1VTUm0wbHpxTnoxWlZ4QU9UV0pjTDBTcGs4cHdrejF1Wm1WdEJzemFYNUUvbFBFRnFTQmZubFBFYS9qcUE9PQS2) [Time to Put AI to Work]( MarketingProfs PRO member offer If you enjoyed yesterday's kickoff to AI for Digital Marketers and you're itching to put AI to work before next week's session, then check out AI for Content Creators. This series of presentations reveals the best tips and tactics for generating great marketing content with ChatGPT—and all 10 sessions are available on-demand. [Start getting great results from ChatGPT]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series started this week! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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