Marketing lessons from Barbie | Killer pillar content marketing | When do B2B buyers contact sellers? | 2024 B2B marketing trends

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Wednesday, January 10, 2024 [Save $70 on PRO!]( Just $209 for 12 months of PRO You have a full year of marketing challenges ahead of you. Don't go it alone. Join MarketingProfs PRO now for access to live events, expert-led workshops, on-demand courses, and more—all for less than $18 a month! [Upgrade to PRO with code FUTURE now]( 📋 Table of Contents 1. [How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing]( 2. [2024 Marketing Trends Friday Forum]( MarketingProfs virtual event 3. [When Do B2B Buyers Contact Vendors?]( 4. [Unleashing the Power of Pillar-Based Marketing]( 5. [Simplicity Sells]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing]( article [How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing]( The Barbie movie is a marketing masterclass that offers valuable insights for branded podcasts—and marketers. The strategic marketing approach that made Barbie a global phenomenon can be applied to [take your marketing to the next level. »](/ZGwxcmI4TDluVExBZHVacDJsRXNIQW5BL2NxZEd0a2ZyQUR0M05zcDVzUnVtS2NtcW5zcEt3NVE5b1QveGU4VGFjREtIcVRaNWY1dStmclV4ZlRuVVB3aEYycjNOeG1waXl3cnVteTVubHFaWkpidmQzWW9udz09S0/b3NSWWZQamNrRVBBSFQ1Mm5jRjJRTnRBczJ6M1B4OEhMR05LTDN2eFZNcjc3MTlnc1VDZC9CWThiMDJnWVRZZjJIYjUveG11QmdwM2NGZmxuSGZ4N2c9PQS2) [2024 Marketing Trends Friday Forum]( MarketingProfs virtual event [2024 Marketing Trends Friday Forum]( Three top industry experts present on (1) B2B Marketing Trends You Can't Ignore in 2024; (2) Influencer Marketing Revolution: Mastering the Trends of 2024; (3) Customer Expectations in 2024: Trends in Personalization, Data, and AI. Also: live Q&A and free resources. Don't miss it. [Register here. »](6/ZGwxcmI4TDluVExBZHVacDJsRXNIQW5BL2NxZEd0a2ZyQUR0M05zcDVzUnVtS2NtcW5zcEt3NVE5b1QveGU4VGFjREtIcVRaNWY1dStmclV4ZlRuVVB3aEYycjNOeG1waXl3cnVteTVubHFaWkpidmQzWW9udz09S0/b3NSWWZQamNrRVBBSFQ1Mm5jRjJRTnRBczJ6M1B4OEhMR05LTDN2eFZNcjc3MTlnc1VDZC9CWThiMDJnWVRZZjJIYjUveG11QmdwM2NGZmxuSGZ4N2c9PQS2) [When Do B2B Buyers Contact Vendors?]( research [When Do B2B Buyers Contact Vendors?]( B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research. [Check out the study findings. »]( [Unleashing the Power of Pillar-Based Marketing]( video [Unleashing the Power of Pillar-Based Marketing](77zNCR/ZGwxcmI4TDluVExBZHVacDJsRXNIQW5BL2NxZEd0a2ZyQUR0M05zcDVzUnVtS2NtcW5zcEt3NVE5b1QveGU4VGFjREtIcVRaNWY1dStmclV4ZlRuVVB3aEYycjNOeG1waXl3cnVteTVubHFaWkpidmQzWW9udz09S0/b3NSWWZQamNrRVBBSFQ1Mm5jRjJRTnRBczJ6M1B4OEhMR05LTDN2eFZNcjc3MTlnc1VDZC9CWThiMDJnWVRZZjJIYjUveG11QmdwM2NGZmxuSGZ4N2c9PQS2) Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to effectively implement it. [Tune in! »]( [Simplicity Sells]( MarketingProfs Master Class for PRO Members Don't make your customers guess at your offer. When your message is simple and transparent, your buyers know exactly what they're getting (and whom they're getting it from). In How to Build a Standout Brand, you'll learn how to audit your brand for clarity and simplify your marketing messages. It's all in Lesson 7 of this Master Class, streaming now for PRO members. [Simplify your brand in 2024]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series starts this week! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Join us for the first session on Wednesday, January 10: What's the 'Big Idea?' Key Trends in Marketing—and Where AI Fits In, presented by Salesforce. Register now to [up your game with AI](. --------------------------------------------------------------- It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](/ZGwxcmI4TDluVExBZHVacDJsRXNIQW5BL2NxZEd0a2ZyQUR0M05zcDVzUnVtS2NtcW5zcEt3NVE5b1QveGU4VGFjREtIcVRaNWY1dStmclV4ZlRuVVB3aEYycjNOeG1waXl3cnVteTVubHFaWkpidmQzWW9udz09S0/b3NSWWZQamNrRVBBSFQ1Mm5jRjJRTnRBczJ6M1B4OEhMR05LTDN2eFZNcjc3MTlnc1VDZC9CWThiMDJnWVRZZjJIYjUveG11QmdwM2NGZmxuSGZ4N2c9PQS2). Did You Miss Us? Recent MarketingProfs content [The Incredible Amount of Data Generated Online Each Minute [Infographic] »]( [The Top Content Challenges of Businesses: Volume and Budget »]( [Brand Differentiation Through Experience Innovation »]( [What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework »](jVLS9ZZWDC6/ZGwxcmI4TDluVExBZHVacDJsRXNIQW5BL2NxZEd0a2ZyQUR0M05zcDVzUnVtS2NtcW5zcEt3NVE5b1QveGU4VGFjREtIcVRaNWY1dStmclV4ZlRuVVB3aEYycjNOeG1waXl3cnVteTVubHFaWkpidmQzWW9udz09S0/b3NSWWZQamNrRVBBSFQ1Mm5jRjJRTnRBczJ6M1B4OEhMR05LTDN2eFZNcjc3MTlnc1VDZC9CWThiMDJnWVRZZjJIYjUveG11QmdwM2NGZmxuSGZ4N2c9PQS2) [B2B Marketing Budget and Spend Trends for 2024 »]( [How AI and the Metaverse Impact the Datasphere [Infographic] »](Jga/ZGwxcmI4TDluVExBZHVacDJsRXNIQW5BL2NxZEd0a2ZyQUR0M05zcDVzUnVtS2NtcW5zcEt3NVE5b1QveGU4VGFjREtIcVRaNWY1dStmclV4ZlRuVVB3aEYycjNOeG1waXl3cnVteTVubHFaWkpidmQzWW9udz09S0/b3NSWWZQamNrRVBBSFQ1Mm5jRjJRTnRBczJ6M1B4OEhMR05LTDN2eFZNcjc3MTlnc1VDZC9CWThiMDJnWVRZZjJIYjUveG11QmdwM2NGZmxuSGZ4N2c9PQS2) News You Can Use Updates from around the industry [Digital Business Networks Alliance]( Launches to Operate US E-Invoicing Exchange Network AI, Compliance, LATAM, and B2B Added to [ETA's Industry Affairs Committees]( [Karkhana.io]( Raises $6.3M From Arkam and Susquehanna Asia Venture Capital [OroCommerce]( Named a B2B Digital Commerce Leader in New IDC MarketScape Report [DesignRush]( Announces January 2024 Rankings of the Top IT Companies Upcoming Events JAN 10 [What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In]( 60-minute webinar | sponsored by Salesforce JAN 10 [AI for Digital Marketers]( Improve your digital programs with the power of AI [10-week online event] JAN 11 [Content Syndication + ABM Advertising: Better Together]( 45-minute webinar | sponsored by DemandScience JAN 12 [2024 Marketing Trends Friday Forum]( 3 live sessions | sponsored by Vidyard JAN 18 [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( 60-minute webinar | sponsored by Allego [MarketingProfs]( Comments? [Contact us](/ZGwxcmI4TDluVExBZHVacDJsRXNIQW5BL2NxZEd0a2ZyQUR0M05zcDVzUnVtS2NtcW5zcEt3NVE5b1QveGU4VGFjREtIcVRaNWY1dStmclV4ZlRuVVB3aEYycjNOeG1waXl3cnVteTVubHFaWkpidmQzWW9udz09S0/b3NSWWZQamNrRVBBSFQ1Mm5jRjJRTnRBczJ6M1B4OEhMR05LTDN2eFZNcjc3MTlnc1VDZC9CWThiMDJnWVRZZjJIYjUveG11QmdwM2NGZmxuSGZ4N2c9PQS2). Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. 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