Prep for podcast or radio appearances | AI & Your 'Digital Doppelganger' | Data generated online each minute | Brand trust via social media

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Thursday, January 4, 2024 [Save 25% on PRO Membership!]( Just $209 for 12 months of PRO You have a full year of marketing challenges ahead of you. Prepare for that future with a year of PRO membership. Live events, expert-led workshops, on-demand courses, and more—all for just $209 with promo code FUTURE. [Save 25% on PRO now]( 📋 Table of Contents 1. [How to Get the Most Out of Radio or Podcast Appearances to Amplify Your Message via Audio Media]( 2. [Understanding Your B2B Digital Doppelgänger and AI Decision Matrix]( 3. [2024 Trends Friday Forum]( MarketingProfs virtual event 4. [The Incredible Amount of Data Generated Online Each Minute]( 5. [Content Syndication + ABM Advertising: Better Together]( sponsored webinar 6. [2024: Year of Authenticity]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Get the Most Out of Radio or Podcast Appearances to Amplify Your Message via Audio Media]( article [How to Get the Most Out of Radio or Podcast Appearances to Amplify Your Message via Audio Media]( Radio and podcast appearances can be powerful ways to spread your message to an audience of avid listeners who might convert into potential leads. But you have to know how to tailor your message to audiences that listen to these types of shows. [These useful tips will help. »]( [Understanding Your B2B Digital Doppelgänger and AI Decision Matrix]( podcast [Understanding Your B2B Digital Doppelgänger and AI Decision Matrix](jVLS9ZK2kBa/TUR5bGpqRE1tTjdwOGF5dWNJR2xyc2hIWXdKT3JiV0E2ZS9nMGxxUEFZRTU0K0xOZWFLczFqcnJtbU9hM240T3BHakZENFduT0hGeWs0eDRHbVg4eUpIVTdHdnpnWC81Q0R6QTVTVWphT1hrMjRRUnRsWGs2Zz09S0/U2JtNXp4RW14L1hNUHZRbDNNOERBTFplVENPVENvWXBlcDVCWGNYM0hCbTRrRk5YbWpDYjhDRGlDZXdOSnJvcm1HM0JkVmdMSUg4UTZrbk8yZDJrUFE9PQS2) Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis. [Read more and listen in. »](ZKJP6mNZsL/TUR5bGpqRE1tTjdwOGF5dWNJR2xyc2hIWXdKT3JiV0E2ZS9nMGxxUEFZRTU0K0xOZWFLczFqcnJtbU9hM240T3BHakZENFduT0hGeWs0eDRHbVg4eUpIVTdHdnpnWC81Q0R6QTVTVWphT1hrMjRRUnRsWGs2Zz09S0/U2JtNXp4RW14L1hNUHZRbDNNOERBTFplVENPVENvWXBlcDVCWGNYM0hCbTRrRk5YbWpDYjhDRGlDZXdOSnJvcm1HM0JkVmdMSUg4UTZrbk8yZDJrUFE9PQS2) [2024 Marketing Trends Friday Forum]( MarketingProfs virtual event [2024 Marketing Trends Friday Forum]( What's next for B2B marketing? Register now for the 2024 Marketing Trends Friday Forum and hear what three top industry experts have to say about what you can expect this year. Three educational sessions, live Q&A, and free resources. [Register here. »]( [The Incredible Amount of Data Generated Online Each Minute]( infographic [The Incredible Amount of Data Generated Online Each Minute]( This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and popular applications, such as ChatGPT, Instagram, and Venmo. [Check out the infographic. »](7xWKHYw/TUR5bGpqRE1tTjdwOGF5dWNJR2xyc2hIWXdKT3JiV0E2ZS9nMGxxUEFZRTU0K0xOZWFLczFqcnJtbU9hM240T3BHakZENFduT0hGeWs0eDRHbVg4eUpIVTdHdnpnWC81Q0R6QTVTVWphT1hrMjRRUnRsWGs2Zz09S0/U2JtNXp4RW14L1hNUHZRbDNNOERBTFplVENPVENvWXBlcDVCWGNYM0hCbTRrRk5YbWpDYjhDRGlDZXdOSnJvcm1HM0JkVmdMSUg4UTZrbk8yZDJrUFE9PQS2) [Content Syndication + ABM Advertising: Better Together](8/TUR5bGpqRE1tTjdwOGF5dWNJR2xyc2hIWXdKT3JiV0E2ZS9nMGxxUEFZRTU0K0xOZWFLczFqcnJtbU9hM240T3BHakZENFduT0hGeWs0eDRHbVg4eUpIVTdHdnpnWC81Q0R6QTVTVWphT1hrMjRRUnRsWGs2Zz09S0/U2JtNXp4RW14L1hNUHZRbDNNOERBTFplVENPVENvWXBlcDVCWGNYM0hCbTRrRk5YbWpDYjhDRGlDZXdOSnJvcm1HM0JkVmdMSUg4UTZrbk8yZDJrUFE9PQS2) sponsored webinar [Content Syndication + ABM Advertising: Better Together](/TUR5bGpqRE1tTjdwOGF5dWNJR2xyc2hIWXdKT3JiV0E2ZS9nMGxxUEFZRTU0K0xOZWFLczFqcnJtbU9hM240T3BHakZENFduT0hGeWs0eDRHbVg4eUpIVTdHdnpnWC81Q0R6QTVTVWphT1hrMjRRUnRsWGs2Zz09S0/U2JtNXp4RW14L1hNUHZRbDNNOERBTFplVENPVENvWXBlcDVCWGNYM0hCbTRrRk5YbWpDYjhDRGlDZXdOSnJvcm1HM0JkVmdMSUg4UTZrbk8yZDJrUFE9PQS2) Content syndication and account-based marketing display/paid ads are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. [Register here. »]( [2024: Year of Authenticity]( MarketingProfs Working Webinar for PRO Members A Forbes article has dubbed 2024 "B2B's Year of Authenticity." Well, there's no better way to engage a wide audience with authentic content than social media. Zontee Hou has the scoop on adapting content and sparking conversation in her four-part series, "Building Brand Trust Through Social Media." Available now to PRO members. [Make the socials work for you]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](g/TUR5bGpqRE1tTjdwOGF5dWNJR2xyc2hIWXdKT3JiV0E2ZS9nMGxxUEFZRTU0K0xOZWFLczFqcnJtbU9hM240T3BHakZENFduT0hGeWs0eDRHbVg4eUpIVTdHdnpnWC81Q0R6QTVTVWphT1hrMjRRUnRsWGs2Zz09S0/U2JtNXp4RW14L1hNUHZRbDNNOERBTFplVENPVENvWXBlcDVCWGNYM0hCbTRrRk5YbWpDYjhDRGlDZXdOSnJvcm1HM0JkVmdMSUg4UTZrbk8yZDJrUFE9PQS2). Did You Miss Us? Recent MarketingProfs content [A B2B Marketing Deep Dive on AI Foundations, the Future, and More »]( [How to Harness the Power of ChatGPT to Scale Your Social Media Marketing »]( [Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast] »]( [How to Recruit Top-Notch Tech Pros for Qualitative Research »](/TUR5bGpqRE1tTjdwOGF5dWNJR2xyc2hIWXdKT3JiV0E2ZS9nMGxxUEFZRTU0K0xOZWFLczFqcnJtbU9hM240T3BHakZENFduT0hGeWs0eDRHbVg4eUpIVTdHdnpnWC81Q0R6QTVTVWphT1hrMjRRUnRsWGs2Zz09S0/U2JtNXp4RW14L1hNUHZRbDNNOERBTFplVENPVENvWXBlcDVCWGNYM0hCbTRrRk5YbWpDYjhDRGlDZXdOSnJvcm1HM0JkVmdMSUg4UTZrbk8yZDJrUFE9PQS2) [Subdomain vs. Subdirectory: Which Is Better for Your Website? [Infographic] »](ZKJP6mNZsRL/TUR5bGpqRE1tTjdwOGF5dWNJR2xyc2hIWXdKT3JiV0E2ZS9nMGxxUEFZRTU0K0xOZWFLczFqcnJtbU9hM240T3BHakZENFduT0hGeWs0eDRHbVg4eUpIVTdHdnpnWC81Q0R6QTVTVWphT1hrMjRRUnRsWGs2Zz09S0/U2JtNXp4RW14L1hNUHZRbDNNOERBTFplVENPVENvWXBlcDVCWGNYM0hCbTRrRk5YbWpDYjhDRGlDZXdOSnJvcm1HM0JkVmdMSUg4UTZrbk8yZDJrUFE9PQS2) [Marketers' Business and Budget Expectations for 2024 »]( News You Can Use Updates from around the industry [SAP]( Named a Leader in IDC MarketScape: Worldwide Multi-Enterprise Supply Chain Commerce Network Report [G3]( Translate Receives Inc. B2B Power Partner Award [Propeller]( Shakes Up Senior Leadership Team to Reflect Growth Upcoming Events JAN 10 [What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In]( 60-minute webinar | sponsored by Salesforce JAN 10 [AI for Digital Marketers]( Improve your digital programs with the power of AI [10-week online event] JAN 11 [Content Syndication + ABM Advertising: Better Together]( 45-minute webinar | sponsored by DemandScience JAN 18 [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( 60-minute webinar | sponsored by Allego [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? 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