B2B PR on social media, 2024 B2B marketing budgets, B2B marketing trends, ABM & content syndication... together

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Tuesday, January 2, 2024 [Save 25% on PRO Membership!]( Just $209 for 12 months of PRO You have a full year of marketing challenges ahead of you. Prepare for that future with a year of PRO membership. Live events, expert-led workshops, on-demand courses, and more—all for just $209 with promo code FUTURE. [Save 25% on PRO now](xXT8/YnR0RXVQSi9UN2NjMXczWUNseFdURStJdGV2UFJwYXJoWjV4MEwxQ0huZTdhKzlsVWFBQnZONFR5eHVtWnRZdDdFQ0xaOHZzSFowdmVrK1RpSkpSWjBKbkdwTFJPcDdDZktqeGtSL0VNL2VaeEc4ZThuQnZEUT09S0/Qi9YL3JSSlQ4RTBrVDdMUGQwNW1CZ2tyU1Z6cE9oVzFEQmw2aUtuWkhzazNSMUxEK2pteUpBR1A2aXRSWnkyektJVU5oUHlJODhWeStpWGlrQkxMYWc9PQS2) 📋 Table of Contents 1. [Top 5 Social Media PR Tips for B2B Brands](kB8A/YnR0RXVQSi9UN2NjMXczWUNseFdURStJdGV2UFJwYXJoWjV4MEwxQ0huZTdhKzlsVWFBQnZONFR5eHVtWnRZdDdFQ0xaOHZzSFowdmVrK1RpSkpSWjBKbkdwTFJPcDdDZktqeGtSL0VNL2VaeEc4ZThuQnZEUT09S0/Qi9YL3JSSlQ4RTBrVDdMUGQwNW1CZ2tyU1Z6cE9oVzFEQmw2aUtuWkhzazNSMUxEK2pteUpBR1A2aXRSWnkyektJVU5oUHlJODhWeStpWGlrQkxMYWc9PQS2) 2. [2024 Trends Friday Forum]( MarketingProfs virtual event 3. [B2B Marketing Budget and Spend Trends for 2024]( 4. [Content Syndication + ABM Advertising: Better Together](xXTN8/YnR0RXVQSi9UN2NjMXczWUNseFdURStJdGV2UFJwYXJoWjV4MEwxQ0huZTdhKzlsVWFBQnZONFR5eHVtWnRZdDdFQ0xaOHZzSFowdmVrK1RpSkpSWjBKbkdwTFJPcDdDZktqeGtSL0VNL2VaeEc4ZThuQnZEUT09S0/Qi9YL3JSSlQ4RTBrVDdMUGQwNW1CZ2tyU1Z6cE9oVzFEQmw2aUtuWkhzazNSMUxEK2pteUpBR1A2aXRSWnkyektJVU5oUHlJODhWeStpWGlrQkxMYWc9PQS2) sponsored webinar 5. [How AI and the Metaverse Impact the Datasphere]( 6. [Marketing Leaders Wanted. Financial Understanding Required.]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [Top 5 Social Media PR Tips for B2B Brands]( article [Top 5 Social Media PR Tips for B2B Brands]( These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. [Find out how to reach them. »]( [2024 Trends Friday Forum]( MarketingProfs virtual event [2024 Trends Friday Forum]( What's next for B2B? Register now for the 2024 Trends Friday Forum and hear what three top industry experts have to say about what you can expect this year. Three educational sessions, live Q&A, and free resources. [Register here. »]( [B2B Marketing Budget and Spend Trends for 2024]( research [B2B Marketing Budget and Spend Trends for 2024]( Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research. [Check out the study findings. »]( [Content Syndication + ABM Advertising: Better Together](D/YnR0RXVQSi9UN2NjMXczWUNseFdURStJdGV2UFJwYXJoWjV4MEwxQ0huZTdhKzlsVWFBQnZONFR5eHVtWnRZdDdFQ0xaOHZzSFowdmVrK1RpSkpSWjBKbkdwTFJPcDdDZktqeGtSL0VNL2VaeEc4ZThuQnZEUT09S0/Qi9YL3JSSlQ4RTBrVDdMUGQwNW1CZ2tyU1Z6cE9oVzFEQmw2aUtuWkhzazNSMUxEK2pteUpBR1A2aXRSWnkyektJVU5oUHlJODhWeStpWGlrQkxMYWc9PQS2) sponsored webinar [Content Syndication + ABM Advertising: Better Together]( Content syndication and account-based marketing display/paid ads are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. [Register here. »]( [How AI and the Metaverse Impact the Datasphere](ZKJPPqvmhR3/YnR0RXVQSi9UN2NjMXczWUNseFdURStJdGV2UFJwYXJoWjV4MEwxQ0huZTdhKzlsVWFBQnZONFR5eHVtWnRZdDdFQ0xaOHZzSFowdmVrK1RpSkpSWjBKbkdwTFJPcDdDZktqeGtSL0VNL2VaeEc4ZThuQnZEUT09S0/Qi9YL3JSSlQ4RTBrVDdMUGQwNW1CZ2tyU1Z6cE9oVzFEQmw2aUtuWkhzazNSMUxEK2pteUpBR1A2aXRSWnkyektJVU5oUHlJODhWeStpWGlrQkxMYWc9PQS2) infographic [How AI and the Metaverse Impact the Datasphere]( Marketers are well aware that artificial intelligence and the metaverse have the potential to be transformational technologies. What's less well known is that these powerful tools are incredibly demanding on the datasphere. [Check out the infographic. »]( [Marketing Leaders Wanted. Financial Understanding Required.](bc4/YnR0RXVQSi9UN2NjMXczWUNseFdURStJdGV2UFJwYXJoWjV4MEwxQ0huZTdhKzlsVWFBQnZONFR5eHVtWnRZdDdFQ0xaOHZzSFowdmVrK1RpSkpSWjBKbkdwTFJPcDdDZktqeGtSL0VNL2VaeEc4ZThuQnZEUT09S0/Qi9YL3JSSlQ4RTBrVDdMUGQwNW1CZ2tyU1Z6cE9oVzFEQmw2aUtuWkhzazNSMUxEK2pteUpBR1A2aXRSWnkyektJVU5oUHlJODhWeStpWGlrQkxMYWc9PQS2) MarketingProfs Master Class for PRO Members If your New Year's resolution is to get a better handle on your marketing financials—or to move up the ladder—you're in luck! Learn financial goal-setting and marketing measurement in just 2 short hours. Samantha Stone makes it easy with "A Marketer's Field Guide to Financial Goal Setting and Measurement." On demand now for PRO members. [Because what gets measured gets improved]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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Key Trends in Marketing—and Where AI Fits In]( 60-minute webinar | sponsored by Salesforce JAN 10 [AI for Digital Marketers]( Improve your digital programs with the power of AI [10-week online event] JAN 11 [Content Syndication + ABM Advertising: Better Together](~ejxHq/YnR0RXVQSi9UN2NjMXczWUNseFdURStJdGV2UFJwYXJoWjV4MEwxQ0huZTdhKzlsVWFBQnZONFR5eHVtWnRZdDdFQ0xaOHZzSFowdmVrK1RpSkpSWjBKbkdwTFJPcDdDZktqeGtSL0VNL2VaeEc4ZThuQnZEUT09S0/Qi9YL3JSSlQ4RTBrVDdMUGQwNW1CZ2tyU1Z6cE9oVzFEQmw2aUtuWkhzazNSMUxEK2pteUpBR1A2aXRSWnkyektJVU5oUHlJODhWeStpWGlrQkxMYWc9PQS2) 45-minute webinar | sponsored by DemandScience JAN 18 [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( 60-minute webinar | sponsored by Allego [MarketingProfs](ZKJPPqvmh3/YnR0RXVQSi9UN2NjMXczWUNseFdURStJdGV2UFJwYXJoWjV4MEwxQ0huZTdhKzlsVWFBQnZONFR5eHVtWnRZdDdFQ0xaOHZzSFowdmVrK1RpSkpSWjBKbkdwTFJPcDdDZktqeGtSL0VNL2VaeEc4ZThuQnZEUT09S0/Qi9YL3JSSlQ4RTBrVDdMUGQwNW1CZ2tyU1Z6cE9oVzFEQmw2aUtuWkhzazNSMUxEK2pteUpBR1A2aXRSWnkyektJVU5oUHlJODhWeStpWGlrQkxMYWc9PQS2) Comments? 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