Finding the right marketing agency, AI-powered conversations, business and budget expectations for 2024, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Wednesday, December 20, 2023 [Trends in Digital Marketing: AI and You]( Free session reveals how digital marketers can tap trends in 2024. What's hot in digital marketing? AI, of course... First-party data... Retail media... and Taylor Swift! Discover how the hottest trends will impact marketing in 2024 and how to tap into them for your benefit. Join host Martin Kihn of Salesforce at his AI for Digital Marketers session, What's the "Big Idea?" Key Trends in Marketing—And Where AI Fits In, on January 10, online and free of charge. [Sign up to get 2024's hottest digital marketing trends]( 📋 Table of Contents 1. [Looking Past Pitchcraft: How to Find the Best B2B Marketing Agency for You]( 2. [Generative AI-Powered Conversations and the Conversation Automation Index]( 3. [Better Together: Content Syndication + ABM Advertising](ZKJPPGp~SRL/UXZuRjYweWlKY0RLY3dFTW0xMTYweTFTT2tuN21PbVprRk1RUkFjRGpsQzhKM2NtbW0wYzh5cS9yQnFzNXlvTE1EcjRFV2dWNDR4d09JRFBpSm1hcVdYMVRqZUp4K2xtYXhtTTJ2cDV1emppakQ5VFlMaDArdz09S0/eVhmN2dDbUN0SDdrbjl2ajIzNG9KamJKM0h1cExKa09IT05NSU9ZSWk2QnphTm93YlJkWXVGUVJEbFNjSEN5Ti9SYXBHbE0wQTJyalZBczloVDdvQXc9PQS2) sponsored webinar 4. [Marketers' Business and Budget Expectations for 2024]( 5. ["I Want a Yo-Yo, a Bike, and More SQLs."]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Looking Past Pitchcraft: How to Find the Best B2B Marketing Agency for You]( article [Looking Past Pitchcraft: How to Find the Best B2B Marketing Agency for You]( Looking for a new B2B marketing agency? This article will help you understand what goes on behind-the-scenes at an agency [when your brief goes out. »]( [Generative AI-Powered Conversations and the Conversation Automation Index]( video [Generative AI-Powered Conversations and the Conversation Automation Index]( In this episode, guest David Greenberg, CMO of Conversica, delves into how AI can be integrated into everyday work processes. If you're a fan of fascinating statistics and you're eager to learn how to enhance your marketing, check it out. [Tune in! »]( [Better Together: Content Syndication + ABM Advertising]( sponsored webinar [Better Together: Content Syndication + ABM Advertising]( Content syndication and account-based paid advertising are two of the most effective B2B marketing strategies. But together, they can be so much more! Join us to discover how to combine the two to create a single, hyper-targeted way to [generate and nurture engaged leads. »]( [Marketers' Business and Budget Expectations for 2024]( research [Marketers' Business and Budget Expectations for 2024]( Some 61% of marketers expect business will improve in 2024 and 41% of believe their marketing budgets will increase next year, according to a recent survey. [Check out the study findings. »]( ["I Want a Yo-Yo, a Bike, and More SQLs."]( MarketingProfs Working Webinar for PRO Members Sales team putting SQLs on their letters to Santa? Time to deliver! Pam Didner shows you how in our Working Webinar Series, Sales Enablement: Aligning Marketing and Sales. During four one-hour recordings—perfect for your lunch breaks—Pam reveals how she writes Sales-supporting content, how to build a three-part Sales enablement plan, and more! Free for the PRO community. [Deliver more SQLs in 2024](j-cZ/UXZuRjYweWlKY0RLY3dFTW0xMTYweTFTT2tuN21PbVprRk1RUkFjRGpsQzhKM2NtbW0wYzh5cS9yQnFzNXlvTE1EcjRFV2dWNDR4d09JRFBpSm1hcVdYMVRqZUp4K2xtYXhtTTJ2cDV1emppakQ5VFlMaDArdz09S0/eVhmN2dDbUN0SDdrbjl2ajIzNG9KamJKM0h1cExKa09IT05NSU9ZSWk2QnphTm93YlJkWXVGUVJEbFNjSEN5Ti9SYXBHbE0wQTJyalZBczloVDdvQXc9PQS2) Afoot in the Neighborhood MarketingProfs community goings-on Heads up, B2B marketers! There will be no MarketingProfs newsletters published over the holiday week, December 25-29. We will resume publication on January 2. Have a great holiday, and see you in 2024! A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](j-cAZ/UXZuRjYweWlKY0RLY3dFTW0xMTYweTFTT2tuN21PbVprRk1RUkFjRGpsQzhKM2NtbW0wYzh5cS9yQnFzNXlvTE1EcjRFV2dWNDR4d09JRFBpSm1hcVdYMVRqZUp4K2xtYXhtTTJ2cDV1emppakQ5VFlMaDArdz09S0/eVhmN2dDbUN0SDdrbjl2ajIzNG9KamJKM0h1cExKa09IT05NSU9ZSWk2QnphTm93YlJkWXVGUVJEbFNjSEN5Ti9SYXBHbE0wQTJyalZBczloVDdvQXc9PQS2). Did You Miss Us? Recent MarketingProfs content [CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast] »]( [How to Get Started With Organic Website Marketing [Infographic] »](jVLS996m3fGa/UXZuRjYweWlKY0RLY3dFTW0xMTYweTFTT2tuN21PbVprRk1RUkFjRGpsQzhKM2NtbW0wYzh5cS9yQnFzNXlvTE1EcjRFV2dWNDR4d09JRFBpSm1hcVdYMVRqZUp4K2xtYXhtTTJ2cDV1emppakQ5VFlMaDArdz09S0/eVhmN2dDbUN0SDdrbjl2ajIzNG9KamJKM0h1cExKa09IT05NSU9ZSWk2QnphTm93YlJkWXVGUVJEbFNjSEN5Ti9SYXBHbE0wQTJyalZBczloVDdvQXc9PQS2) [The Top Priority of B2B Go-to-Market Leaders in 2024 »]( [The Shift From Digital Transformation to Digital Evolution »]( [Four Steps to Get Your Team Writing in Your Brand's Voice »]( [How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices »](/UXZuRjYweWlKY0RLY3dFTW0xMTYweTFTT2tuN21PbVprRk1RUkFjRGpsQzhKM2NtbW0wYzh5cS9yQnFzNXlvTE1EcjRFV2dWNDR4d09JRFBpSm1hcVdYMVRqZUp4K2xtYXhtTTJ2cDV1emppakQ5VFlMaDArdz09S0/eVhmN2dDbUN0SDdrbjl2ajIzNG9KamJKM0h1cExKa09IT05NSU9ZSWk2QnphTm93YlJkWXVGUVJEbFNjSEN5Ti9SYXBHbE0wQTJyalZBczloVDdvQXc9PQS2) News You Can Use Updates from around the industry Incenter Marketing Launches New Sales Engagement Practice, Empowering Sales Teams With Digital Solutions and Event Management Services to Drive More Meaningful Connections With Clients [PR Newswire]( Qualtrics Insights Help Dow Unlock $300M in Value Through Digital and CX Transformation [PR Newswire](~4rkfYw/UXZuRjYweWlKY0RLY3dFTW0xMTYweTFTT2tuN21PbVprRk1RUkFjRGpsQzhKM2NtbW0wYzh5cS9yQnFzNXlvTE1EcjRFV2dWNDR4d09JRFBpSm1hcVdYMVRqZUp4K2xtYXhtTTJ2cDV1emppakQ5VFlMaDArdz09S0/) AppOmni Unveils First AI SaaS Security Posture Management Assistant, AskOmni [Business Wire](bFw/UXZuRjYweWlKY0RLY3dFTW0xMTYweTFTT2tuN21PbVprRk1RUkFjRGpsQzhKM2NtbW0wYzh5cS9yQnFzNXlvTE1EcjRFV2dWNDR4d09JRFBpSm1hcVdYMVRqZUp4K2xtYXhtTTJ2cDV1emppakQ5VFlMaDArdz09S0/) PowerDMARC Launches New Reputation Monitoring Feature [MarTech Series]( Mitiga Unveils Investigation Workbench, Empowers Organizations to Quickly Determine Severity of Cloud and SaaS Cybersecurity Incidents [PR Newswire](g/UXZuRjYweWlKY0RLY3dFTW0xMTYweTFTT2tuN21PbVprRk1RUkFjRGpsQzhKM2NtbW0wYzh5cS9yQnFzNXlvTE1EcjRFV2dWNDR4d09JRFBpSm1hcVdYMVRqZUp4K2xtYXhtTTJ2cDV1emppakQ5VFlMaDArdz09S0/) BidsCube Teams Up With Pixalate to Combat Ad Fraud [MarTech]( Upcoming Events JAN 10 [What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In]( 60-minute webinar | sponsored by Salesforce JAN 10 [AI for Digital Marketers]( Improve your digital programs with the power of AI [10-week online event] JAN 11 [Content Syndication + ABM Advertising: Better Together]( 45-minute webinar | sponsored by DemandScience JAN 18 [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( 60-minute webinar | sponsored by Allego [MarketingProfs](bFZw/UXZuRjYweWlKY0RLY3dFTW0xMTYweTFTT2tuN21PbVprRk1RUkFjRGpsQzhKM2NtbW0wYzh5cS9yQnFzNXlvTE1EcjRFV2dWNDR4d09JRFBpSm1hcVdYMVRqZUp4K2xtYXhtTTJ2cDV1emppakQ5VFlMaDArdz09S0/eVhmN2dDbUN0SDdrbjl2ajIzNG9KamJKM0h1cExKa09IT05NSU9ZSWk2QnphTm93YlJkWXVGUVJEbFNjSEN5Ti9SYXBHbE0wQTJyalZBczloVDdvQXc9PQS2) Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. 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