Achieving a consistent brand voice, adopting a digital evolution mindset, marketing planning for 2024, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with programmatic advertising platform [StackAdapt]( Wednesday, December 13, 2023 [B2B Forum Video Excerpts]( Get the juicy tidbits in video format! If you're wondering whether next year's live B2B Forum is right for you, head over to the #MPB2B Blog, where you'll find dozens of free and valuable video excerpts from B2B Forum 2023! It could help you make up your mind... before your current EOY budget disappears. [Check out the #MPB2B blog]( 📋 Table of Contents 1. [Four Steps to Get Your Team Writing in Your Brand's Voice]( 2. [Programmatic Strategies for Engaging Digital Out-of-Home Campaigns]( sponsored 3. [The Shift From Digital Transformation to Digital Evolution]( 4. [Discover Steps to Success in 2024]( MarketingProfs Friday Forum 5. [The Top Priority of B2B Go-to-Market Leaders in 2024]( 6. [How to Use AI to Optimize, Personalize, and Scale Your Webinars]( sponsored webinar 7. [The Biggest Trend in 2024](/alR2cVlVak85UzY1MzQzUGFhQklUUG5qWlNLK3VpblJOSnRYMWpqdEEvRFlJOUFESVZoS2YvMnh4cDJmYVl3U3pyK1R6R2UvWlViVDRkN3R3bkdSeGdiMnp5SzdqTGQyN2hBOWg4ZGJ0SlROUEVHR2JsT1U0QT09S0/NGJ2d3pkZmcxMVRrL0tBUS9QVGdEbzJZZzR3WW5UQUZlUVlScjJSTEhIUlJxdTN4bndpc1NFbzhzb0NOUVlYWEdVVHU0NGxmYnJjVXVpdU1qL2lwZVE9PQS2) MarketingProfs PRO member offer Scroll down for more, including industry news, community goings-on, and other useful resources. [Four Steps to Get Your Team Writing in Your Brand's Voice]( article [Four Steps to Get Your Team Writing in Your Brand's Voice]( This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking [how well you're doing. »]( [Programmatic Strategies for Engaging Digital Out-of-Home Campaigns]( sponsored [Programmatic Strategies for Engaging Digital Out-of-Home Campaigns](yTR/alR2cVlVak85UzY1MzQzUGFhQklUUG5qWlNLK3VpblJOSnRYMWpqdEEvRFlJOUFESVZoS2YvMnh4cDJmYVl3U3pyK1R6R2UvWlViVDRkN3R3bkdSeGdiMnp5SzdqTGQyN2hBOWg4ZGJ0SlROUEVHR2JsT1U0QT09S0/) Elevate your brand's visibility with digital out-of-home (DOOH) advertising! In this special webinar, learn how to craft compelling, contextually relevant DOOH ads that boost brand recall and create lasting impressions. [Register now! »]( [The Shift From Digital Transformation to Digital Evolution]( video [The Shift From Digital Transformation to Digital Evolution]( Guest Jill Roberson, VP of digital marketing at digital agency Velir, and host George B. Thomas discuss the importance of adopting a digital evolution mindset. But what does that mean, exactly? [Tune in! »]( [Discover Steps to Success in 2024]( MarketingProfs Friday Forum [Discover Steps to Success in 2024](B-e/alR2cVlVak85UzY1MzQzUGFhQklUUG5qWlNLK3VpblJOSnRYMWpqdEEvRFlJOUFESVZoS2YvMnh4cDJmYVl3U3pyK1R6R2UvWlViVDRkN3R3bkdSeGdiMnp5SzdqTGQyN2hBOWg4ZGJ0SlROUEVHR2JsT1U0QT09S0/NGJ2d3pkZmcxMVRrL0tBUS9QVGdEbzJZZzR3WW5UQUZlUVlScjJSTEhIUlJxdTN4bndpc1NFbzhzb0NOUVlYWEdVVHU0NGxmYnJjVXVpdU1qL2lwZVE9PQS2) December can seem frantic, but you'll want to make space in your calendar for this Friday Forum! Three iconic speakers are offering three exclusive sessions: Patty Radford Henderson on omnichannel content planning, Tyler Lessard on video marketing for the buyer's journey, and Mary Owusu on mastering AI for B2B success. [Start here to plan your year. »](0zCdp/alR2cVlVak85UzY1MzQzUGFhQklUUG5qWlNLK3VpblJOSnRYMWpqdEEvRFlJOUFESVZoS2YvMnh4cDJmYVl3U3pyK1R6R2UvWlViVDRkN3R3bkdSeGdiMnp5SzdqTGQyN2hBOWg4ZGJ0SlROUEVHR2JsT1U0QT09S0/NGJ2d3pkZmcxMVRrL0tBUS9QVGdEbzJZZzR3WW5UQUZlUVlScjJSTEhIUlJxdTN4bndpc1NFbzhzb0NOUVlYWEdVVHU0NGxmYnJjVXVpdU1qL2lwZVE9PQS2) [The Top Priority of B2B Go-to-Market Leaders in 2024]( research [The Top Priority of B2B Go-to-Market Leaders in 2024]( B2B go-to-market leaders say their top priority in 2024 is to strengthen alignment among their teams, according to recent research. [Check out the study findings. »]( [How to Use AI to Optimize, Personalize, and Scale Your Webinars]( sponsored webinar [How to Use AI to Optimize, Personalize, and Scale Your Webinars]( Webinars are where great content meets audience engagement. Now, by harnessing the power of AI, we can personalize and scale webinar programs and content in uniquely human ways. Register for this free webinar to [find out how! »]( [The Biggest Trend in 2024]( MarketingProfs PRO member offer Fast-moving marketers are using AI tools to get ahead of the competition. Don't get stuck in the slow lane. Jump into AI with the on-demand series AI for Content Creators! Ten expert-led sessions will get you ready for the all-new AI for Digital Marketers series beginning in January. Free to PRO members. [Watch AI for Content Creators now](0zCYp/alR2cVlVak85UzY1MzQzUGFhQklUUG5qWlNLK3VpblJOSnRYMWpqdEEvRFlJOUFESVZoS2YvMnh4cDJmYVl3U3pyK1R6R2UvWlViVDRkN3R3bkdSeGdiMnp5SzdqTGQyN2hBOWg4ZGJ0SlROUEVHR2JsT1U0QT09S0/NGJ2d3pkZmcxMVRrL0tBUS9QVGdEbzJZZzR3WW5UQUZlUVlScjJSTEhIUlJxdTN4bndpc1NFbzhzb0NOUVlYWEdVVHU0NGxmYnJjVXVpdU1qL2lwZVE9PQS2) Profs Picks sponsored Does your marketing strategy include digital out-of-home (DOOH) advertising tactics? Because programmatic DOOH can take your advertising to a whole new level! Learn all about it in [StackAdapt's new webinar](, which unveils the global impact of the digital out-of-home landscape. Learn how to master programmatic audience targeting strategies to create real-time, personalized experiences in physical settings. Discover the secrets of crafting compelling DOOH ads perfectly suited for contextually-relevant environments. For DOOH best-practices, there's no better resource. [Check out the webinar now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [The Decline of Cookies Means the Rise of Organic Search Marketing »]( [Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast] »]( [Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data »]( [2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions »](9/alR2cVlVak85UzY1MzQzUGFhQklUUG5qWlNLK3VpblJOSnRYMWpqdEEvRFlJOUFESVZoS2YvMnh4cDJmYVl3U3pyK1R6R2UvWlViVDRkN3R3bkdSeGdiMnp5SzdqTGQyN2hBOWg4ZGJ0SlROUEVHR2JsT1U0QT09S0/NGJ2d3pkZmcxMVRrL0tBUS9QVGdEbzJZZzR3WW5UQUZlUVlScjJSTEhIUlJxdTN4bndpc1NFbzhzb0NOUVlYWEdVVHU0NGxmYnJjVXVpdU1qL2lwZVE9PQS2) [How Color and Lighting in Images Affect Brand Perception [Infographic] »]( [What Makes Vendor Content 'High Value' for B2B Buyers? »](/alR2cVlVak85UzY1MzQzUGFhQklUUG5qWlNLK3VpblJOSnRYMWpqdEEvRFlJOUFESVZoS2YvMnh4cDJmYVl3U3pyK1R6R2UvWlViVDRkN3R3bkdSeGdiMnp5SzdqTGQyN2hBOWg4ZGJ0SlROUEVHR2JsT1U0QT09S0/NGJ2d3pkZmcxMVRrL0tBUS9QVGdEbzJZZzR3WW5UQUZlUVlScjJSTEhIUlJxdTN4bndpc1NFbzhzb0NOUVlYWEdVVHU0NGxmYnJjVXVpdU1qL2lwZVE9PQS2) News You Can Use Updates from around the industry ioVista Achieves BigCommerce B2B Specialization, Unlocking New Possibilities for Clients [PR Newswire]( Cellbunq Announces < 1 Minute Business Onboarding Through the Power of AI and Conversational AI [Business Wire](R/alR2cVlVak85UzY1MzQzUGFhQklUUG5qWlNLK3VpblJOSnRYMWpqdEEvRFlJOUFESVZoS2YvMnh4cDJmYVl3U3pyK1R6R2UvWlViVDRkN3R3bkdSeGdiMnp5SzdqTGQyN2hBOWg4ZGJ0SlROUEVHR2JsT1U0QT09S0/) Lightnet Teams With TransferMate to Streamline B2B Global Payments [PYMNTS]( Infobip Partners With Community to Launch Global Mobile Messaging Platform [MarTech Series]( Seedtag Welcomes Chad Schulte to Its Leadership Team [Martech Cube]( Upcoming Events DEC 13 [Storytelling: Using the Power of Story to Persuade]( Half-day online workshop | with Bobby Lehew DEC 14 [How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events]( 60-minute webinar | sponsored by ON24 DEC 15 [Marketing Planning Friday Forum]( 3 live sessions | sponsored by Vidyard DEC 19 [A Messaging Framework That Resonates]( 45-minute webinar | presented by Pam Didner JAN 10 [AI for Digital Marketers](/alR2cVlVak85UzY1MzQzUGFhQklUUG5qWlNLK3VpblJOSnRYMWpqdEEvRFlJOUFESVZoS2YvMnh4cDJmYVl3U3pyK1R6R2UvWlViVDRkN3R3bkdSeGdiMnp5SzdqTGQyN2hBOWg4ZGJ0SlROUEVHR2JsT1U0QT09S0/NGJ2d3pkZmcxMVRrL0tBUS9QVGdEbzJZZzR3WW5UQUZlUVlScjJSTEhIUlJxdTN4bndpc1NFbzhzb0NOUVlYWEdVVHU0NGxmYnJjVXVpdU1qL2lwZVE9PQS2) Improve your digital programs with the power of AI [10-week online event] JAN 11 [Content Syndication + ABM Advertising: Better Together](ZLwpJp/alR2cVlVak85UzY1MzQzUGFhQklUUG5qWlNLK3VpblJOSnRYMWpqdEEvRFlJOUFESVZoS2YvMnh4cDJmYVl3U3pyK1R6R2UvWlViVDRkN3R3bkdSeGdiMnp5SzdqTGQyN2hBOWg4ZGJ0SlROUEVHR2JsT1U0QT09S0/NGJ2d3pkZmcxMVRrL0tBUS9QVGdEbzJZZzR3WW5UQUZlUVlScjJSTEhIUlJxdTN4bndpc1NFbzhzb0NOUVlYWEdVVHU0NGxmYnJjVXVpdU1qL2lwZVE9PQS2) 45-minute webinar | sponsored by DemandScience [MarketingProfs](BKe/alR2cVlVak85UzY1MzQzUGFhQklUUG5qWlNLK3VpblJOSnRYMWpqdEEvRFlJOUFESVZoS2YvMnh4cDJmYVl3U3pyK1R6R2UvWlViVDRkN3R3bkdSeGdiMnp5SzdqTGQyN2hBOWg4ZGJ0SlROUEVHR2JsT1U0QT09S0/NGJ2d3pkZmcxMVRrL0tBUS9QVGdEbzJZZzR3WW5UQUZlUVlScjJSTEhIUlJxdTN4bndpc1NFbzhzb0NOUVlYWEdVVHU0NGxmYnJjVXVpdU1qL2lwZVE9PQS2) Comments? 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