Customer trust and user-centric privacy, the top drivers of employee retention, social media marketing predictions, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with programmatic advertising platform [StackAdapt]( Tuesday, December 12, 2023 [B2B Forum Video Excerpts]( Get the juicy tidbits in video format! If you're wondering whether next year's live B2B Forum is right for you, head over to the #MPB2B Blog, where you'll find dozens of free and valuable video excerpts from B2B Forum 2023! It could help you make up your mind... before your current EOY budget disappears. [Check out the #MPB2B blog]( 📋 Table of Contents 1. [How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices]( 2. [Programmatic Strategies for Engaging Digital Out-of-Home Campaigns]( sponsored 3. [The Top Driver of Employee Retention Is Meaning]( 4. [Discover Steps to Success in 2024](8RSLD/VG44TldTNmh4L0lSdjJrc29WT1JrYXBUb1BRd2N4N1VlVmNkdzZKN0FLSkhBaVJ1TmM0cngxMDJNSnh5dC9vK0EwN2dTMTJFcCtFVVEzRzVQQWJhbmJUQm4wTENocnN3ckVMS0F0WDY1OWh3cDJ2SW81VDRXdz09S0/emVwMk4yRUJGUGpiTjhNSDRsR0tPZEpBa0c3bVNaQXlSRUNobksyTTlSeU1kNGl4Z21rYkMxeERkTVpYekREdUkwOHFpa3Q1SDZIZ3EwbkRnTE1tOHc9PQS2) MarketingProfs Friday Forum 5. [How to Use AI to Optimize, Personalize, and Scale Your Webinars]( sponsored webinar 6. [Six Social Media Marketing Predictions for 2024]( 7. [Tomorrow: Bobby Lehew's Persuasive Storytelling Workshop]( MarketingProfs PRO member offer Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices]( article [How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices]( How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they [harmoniously coexist? »]( [Programmatic Strategies for Engaging Digital Out-of-Home Campaigns]( sponsored [Programmatic Strategies for Engaging Digital Out-of-Home Campaigns]( Elevate your brand's visibility with digital out-of-home (DOOH) advertising! In this special webinar, learn how to craft compelling, contextually relevant DOOH ads that boost brand recall and create lasting impressions. [Register now! »]( [The Top Driver of Employee Retention Is Meaning]( research [The Top Driver of Employee Retention Is Meaning]( A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation. [Check out the study findings. »]( [Discover Steps to Success in 2024](/VG44TldTNmh4L0lSdjJrc29WT1JrYXBUb1BRd2N4N1VlVmNkdzZKN0FLSkhBaVJ1TmM0cngxMDJNSnh5dC9vK0EwN2dTMTJFcCtFVVEzRzVQQWJhbmJUQm4wTENocnN3ckVMS0F0WDY1OWh3cDJ2SW81VDRXdz09S0/) MarketingProfs Friday Forum [Discover Steps to Success in 2024]( December can seem frantic, but you'll want to make space in your calendar for this Friday Forum! Three iconic speakers are offering three exclusive sessions: Patty Radford Henderson on omnichannel content planning, Tyler Lessard on video marketing for the buyer's journey, and Mary Owusu on mastering AI for B2B success. [Start here to plan your year. »]( [Six Social Media Marketing Predictions for 2024]( infographic [Six Social Media Marketing Predictions for 2024]( This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps. [Check out the infographic. »]( [How to Use AI to Optimize, Personalize, and Scale Your Webinars]( sponsored webinar [How to Use AI to Optimize, Personalize, and Scale Your Webinars](jVLS9EkVxt~/VG44TldTNmh4L0lSdjJrc29WT1JrYXBUb1BRd2N4N1VlVmNkdzZKN0FLSkhBaVJ1TmM0cngxMDJNSnh5dC9vK0EwN2dTMTJFcCtFVVEzRzVQQWJhbmJUQm4wTENocnN3ckVMS0F0WDY1OWh3cDJ2SW81VDRXdz09S0/) Webinars are where great content meets audience engagement. Now, by harnessing the power of AI, we can personalize and scale webinar programs and content in uniquely human ways. Register for this free webinar to [find out how! »]( [Tomorrow: Bobby Lehew's Persuasive Storytelling Workshop]( MarketingProfs PRO member offer Way back in the '70s, it was often said, "Nobody ever got fired for buying IBM." At the time, IBM didn't have the best computers—but the purchase ensured job security. Yep, even B2B buying decisions are made on emotion. Discover how to use emotional stories in your marketing with tomorrow's live, not-to-be-recorded workshop, Storytelling: Using the Power of Story to Persuade. [Weave emotion and logic with Storytelling.]( Profs Picks sponsored Does your marketing strategy include digital out-of-home (DOOH) advertising tactics? Because programmatic DOOH can take your advertising to a whole new level! Learn all about it in StackAdapt's new webinar, which unveils the global impact of the digital out-of-home landscape. Learn how to master programmatic audience targeting strategies to create real-time, personalized experiences in physical settings. Discover the secrets of crafting compelling DOOH ads perfectly suited for contextually-relevant environments. For DOOH best-practices, there's no better resource. [Check out the webinar now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions »]( [How Color and Lighting in Images Affect Brand Perception [Infographic] »]( [What Makes Vendor Content 'High Value' for B2B Buyers? »](0Q-w/VG44TldTNmh4L0lSdjJrc29WT1JrYXBUb1BRd2N4N1VlVmNkdzZKN0FLSkhBaVJ1TmM0cngxMDJNSnh5dC9vK0EwN2dTMTJFcCtFVVEzRzVQQWJhbmJUQm4wTENocnN3ckVMS0F0WDY1OWh3cDJ2SW81VDRXdz09S0/emVwMk4yRUJGUGpiTjhNSDRsR0tPZEpBa0c3bVNaQXlSRUNobksyTTlSeU1kNGl4Z21rYkMxeERkTVpYekREdUkwOHFpa3Q1SDZIZ3EwbkRnTE1tOHc9PQS2) [For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments »]( [2024 Salary Trends: How to Hire Top Marketing Talent »]( [The Key to Thriving Digital Communities: Love Thy Neighbor »]( News You Can Use Updates from around the industry Brevo Acquires WonderPush and Octolis [MarTech Series]( ContactMonkey Secures $55M in Series A Funding to Transform Employee Engagement [PR Newswire]( ShardSecure and Wasabi Technologies Collaborate to Offer Enhanced Data Security for Cost-Effective Cloud Storage [PR Newswire]( GA4 Ramps Up Protected Audiences API Rollout and Adds Enhanced Conversions [Search Engine Land](j/VG44TldTNmh4L0lSdjJrc29WT1JrYXBUb1BRd2N4N1VlVmNkdzZKN0FLSkhBaVJ1TmM0cngxMDJNSnh5dC9vK0EwN2dTMTJFcCtFVVEzRzVQQWJhbmJUQm4wTENocnN3ckVMS0F0WDY1OWh3cDJ2SW81VDRXdz09S0/) Resound Marketing Launches PR-to-Go Online Store for B2B and Consumer Brands to Access Bite-Sized, Budget-Friendly Visibility Programs [PRWeb]( Upcoming Events DEC 13 [Storytelling: Using the Power of Story to Persuade](ZKJPLZa2FRE/VG44TldTNmh4L0lSdjJrc29WT1JrYXBUb1BRd2N4N1VlVmNkdzZKN0FLSkhBaVJ1TmM0cngxMDJNSnh5dC9vK0EwN2dTMTJFcCtFVVEzRzVQQWJhbmJUQm4wTENocnN3ckVMS0F0WDY1OWh3cDJ2SW81VDRXdz09S0/emVwMk4yRUJGUGpiTjhNSDRsR0tPZEpBa0c3bVNaQXlSRUNobksyTTlSeU1kNGl4Z21rYkMxeERkTVpYekREdUkwOHFpa3Q1SDZIZ3EwbkRnTE1tOHc9PQS2) Half-day online workshop | with Bobby Lehew DEC 14 [How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events]( 60-minute webinar | sponsored by ON24 DEC 15 [Marketing Planning Friday Forum]( 3 live sessions | sponsored by Vidyard DEC 19 [A Messaging Framework That Resonates]( 45-minute webinar | presented by Pam Didner JAN 10 [AI for Digital Marketers](ZKpdsX/VG44TldTNmh4L0lSdjJrc29WT1JrYXBUb1BRd2N4N1VlVmNkdzZKN0FLSkhBaVJ1TmM0cngxMDJNSnh5dC9vK0EwN2dTMTJFcCtFVVEzRzVQQWJhbmJUQm4wTENocnN3ckVMS0F0WDY1OWh3cDJ2SW81VDRXdz09S0/emVwMk4yRUJGUGpiTjhNSDRsR0tPZEpBa0c3bVNaQXlSRUNobksyTTlSeU1kNGl4Z21rYkMxeERkTVpYekREdUkwOHFpa3Q1SDZIZ3EwbkRnTE1tOHc9PQS2) Improve your digital programs with the power of AI [10-week online event] JAN 11 [Content Syndication + ABM Advertising: Better Together](0Qw/VG44TldTNmh4L0lSdjJrc29WT1JrYXBUb1BRd2N4N1VlVmNkdzZKN0FLSkhBaVJ1TmM0cngxMDJNSnh5dC9vK0EwN2dTMTJFcCtFVVEzRzVQQWJhbmJUQm4wTENocnN3ckVMS0F0WDY1OWh3cDJ2SW81VDRXdz09S0/emVwMk4yRUJGUGpiTjhNSDRsR0tPZEpBa0c3bVNaQXlSRUNobksyTTlSeU1kNGl4Z21rYkMxeERkTVpYekREdUkwOHFpa3Q1SDZIZ3EwbkRnTE1tOHc9PQS2) 45-minute webinar | sponsored by DemandScience [MarketingProfs]( Comments? 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