Going OOH with transit advertising, maximizing your marketing budget, using AI to optimize and scale webinars, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with programmatic advertising platform [StackAdapt](/YnE1Z0ZVNCtKSCtNbFJ6SUhkYTZoaE5Xa0FBaFhoMWZtYWRscEJQOW5oRXJQQWY1WGJFQWNCdTJxZDR6WkdxUFJDWE5OS0djclhXR2ltQWZ4em5MWEhCOHdmUVVqVEd4NlIxUXFYOHppME1iQTlQNjNLMmxvUT09S0/) Friday, December 8, 2023 📋 Table of Contents 1. [How B2B Marketers Can Tap Into Out-of-Home Transit Advertising]( 2. [Foot Traffic Attribution: Navigating the Customer Journey Through Measurement]( sponsored 3. [Maximizing Your B2B Marketing Budget: Recession Strategies and Tips]( 4. [How to Use AI to Optimize, Personalize, and Scale Your Webinars]( sponsored webinar 5. [The ‘What’s Next? Process’ for Developing Your Strategy]( 6. [Boost B2B Sales With Digital Incentives]( sponsored guide 7. [Plans This Weekend?]( MarketingProfs B2B Forum Scroll down for more, including industry news, community goings-on, and other useful resources. [How B2B Marketers Can Tap Into Out-of-Home Transit Advertising]( article [How B2B Marketers Can Tap Into Out-of-Home Transit Advertising]( Many people take the same commute route every day. Placing a digital or interactive ad in a strategic public transit location can result in [countless impressions and improved ROI. »](KqCg/YnE1Z0ZVNCtKSCtNbFJ6SUhkYTZoaE5Xa0FBaFhoMWZtYWRscEJQOW5oRXJQQWY1WGJFQWNCdTJxZDR6WkdxUFJDWE5OS0djclhXR2ltQWZ4em5MWEhCOHdmUVVqVEd4NlIxUXFYOHppME1iQTlQNjNLMmxvUT09S0/OFYzRFc0RCtHaWtmNmV2Q3EzZXVIQUhQN3ZWQ0ZYa3JXQW5odjYzUVVQdjJMQWxxUGRVaTlUclRncGRMZW1KcTdWb09ubUFNVDkrT0JGMmV2VVBEWkE9PQS2) [Foot Traffic Attribution: Navigating the Customer Journey Through Measurement]( sponsored [Foot Traffic Attribution: Navigating the Customer Journey Through Measurement]( Foot traffic attribution helps advertisers bridge the gap between online and offline sales. Join StackAdapt's December 13 webinar to learn how to create compelling ad creatives that drive in-store visits. [Register now! »]( [Maximizing Your B2B Marketing Budget: Recession Strategies and Tips](a/YnE1Z0ZVNCtKSCtNbFJ6SUhkYTZoaE5Xa0FBaFhoMWZtYWRscEJQOW5oRXJQQWY1WGJFQWNCdTJxZDR6WkdxUFJDWE5OS0djclhXR2ltQWZ4em5MWEhCOHdmUVVqVEd4NlIxUXFYOHppME1iQTlQNjNLMmxvUT09S0/OFYzRFc0RCtHaWtmNmV2Q3EzZXVIQUhQN3ZWQ0ZYa3JXQW5odjYzUVVQdjJMQWxxUGRVaTlUclRncGRMZW1KcTdWb09ubUFNVDkrT0JGMmV2VVBEWkE9PQS2) video [Maximizing Your B2B Marketing Budget: Recession Strategies and Tips]( In B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic planning for company longevity. That dilemma becomes even more pronounced during economic downturns. What's to be done? [Tune in! »](Ze~XH-Y/YnE1Z0ZVNCtKSCtNbFJ6SUhkYTZoaE5Xa0FBaFhoMWZtYWRscEJQOW5oRXJQQWY1WGJFQWNCdTJxZDR6WkdxUFJDWE5OS0djclhXR2ltQWZ4em5MWEhCOHdmUVVqVEd4NlIxUXFYOHppME1iQTlQNjNLMmxvUT09S0/OFYzRFc0RCtHaWtmNmV2Q3EzZXVIQUhQN3ZWQ0ZYa3JXQW5odjYzUVVQdjJMQWxxUGRVaTlUclRncGRMZW1KcTdWb09ubUFNVDkrT0JGMmV2VVBEWkE9PQS2) [How to Use AI to Optimize, Personalize, and Scale Your Webinars]( sponsored webinar [How to Use AI to Optimize, Personalize, and Scale Your Webinars]( Webinars are where great content meets audience engagement. Now, by harnessing the power of AI, we can personalize and scale webinar programs and content in uniquely human ways. Register for this free webinar to [find out how! »]( [The ‘What’s Next? Process’ for Developing Your Strategy]( article from the archives [The ‘What’s Next? Process’ for Developing Your Strategy](Ze~XHYY/YnE1Z0ZVNCtKSCtNbFJ6SUhkYTZoaE5Xa0FBaFhoMWZtYWRscEJQOW5oRXJQQWY1WGJFQWNCdTJxZDR6WkdxUFJDWE5OS0djclhXR2ltQWZ4em5MWEhCOHdmUVVqVEd4NlIxUXFYOHppME1iQTlQNjNLMmxvUT09S0/OFYzRFc0RCtHaWtmNmV2Q3EzZXVIQUhQN3ZWQ0ZYa3JXQW5odjYzUVVQdjJMQWxxUGRVaTlUclRncGRMZW1KcTdWb09ubUFNVDkrT0JGMmV2VVBEWkE9PQS2) The old, customary procedure of strategy development has a pure and sound logic. But the problem is that it's [no longer adequate. »](/YnE1Z0ZVNCtKSCtNbFJ6SUhkYTZoaE5Xa0FBaFhoMWZtYWRscEJQOW5oRXJQQWY1WGJFQWNCdTJxZDR6WkdxUFJDWE5OS0djclhXR2ltQWZ4em5MWEhCOHdmUVVqVEd4NlIxUXFYOHppME1iQTlQNjNLMmxvUT09S0/OFYzRFc0RCtHaWtmNmV2Q3EzZXVIQUhQN3ZWQ0ZYa3JXQW5odjYzUVVQdjJMQWxxUGRVaTlUclRncGRMZW1KcTdWb09ubUFNVDkrT0JGMmV2VVBEWkE9PQS2) [Boost B2B Sales With Digital Incentives]( sponsored guide [Boost B2B Sales With Digital Incentives]( More personal and enticing than unremarkable discounts or loyalty points, digital rewards motivate your B2B audience with a personal benefit. Discover how you can use digital rewards to [increase sales and reward loyalty. »]( [Plans This Weekend?]( MarketingProfs B2B Forum I hate to tell you, but access to all 45 recordings from B2B Forum On-Demand expires in one week. So if you hoped to catch any of the talks covering AI's role in your marketing... any sessions about improved email marketing... any presentations on demand generation... or any other career-boosting insights shared at B2B Forum, well, now's the time. Block off a few hours this weekend and get watchin'. Everything gets locked in the vault next Friday night, Dec 15. [Get MPB2B On-Demand ASAP]( Profs Picks sponsored As a digital marketer, do you ever wonder how your digital ads are contributing to the foot traffic at brick and mortar locations? There's a metric for that: [foot traffic attribution](, a method used to relate campaign impressions or conversions to actual store visits. Learn all about it in StackAdapt's December 13 webinar, designed to educate marketers about how measuring foot traffic can make multichannel campaigns more effective. It includes tips on creating compelling ad creatives, breaking down foot traffic attribution for insights into customer behavior, and using programmatic advertising to enhance measurement across multiple channels. Discover how location-based advertising can help your campaigns! [Register for the webinar now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [What Makes Vendor Content 'High Value' for B2B Buyers? »]( [For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments »]( [2024 Salary Trends: How to Hire Top Marketing Talent »]( [The Key to Thriving Digital Communities: Love Thy Neighbor »]( [How Being Strategic About Content Development Can Boost Results and Save Time and Money »]( [How to Get Started With Multilingual Email Marketing »]( News You Can Use Updates from around the industry Big Village Launches Audience Intelligence Services Revolutionizing Audience Strategy, Targeting, and Measurement [MarTech Series](KqCNg/YnE1Z0ZVNCtKSCtNbFJ6SUhkYTZoaE5Xa0FBaFhoMWZtYWRscEJQOW5oRXJQQWY1WGJFQWNCdTJxZDR6WkdxUFJDWE5OS0djclhXR2ltQWZ4em5MWEhCOHdmUVVqVEd4NlIxUXFYOHppME1iQTlQNjNLMmxvUT09S0/) Bloomreach Partners With Spryker to Unlock a New Level of Composable Commerce [MarTech Series]( Onez Introduces the White Label Crypto Wallet, an Updated B2B Web3 Product [InvestorsObserver](ZKJPLqP0T9/YnE1Z0ZVNCtKSCtNbFJ6SUhkYTZoaE5Xa0FBaFhoMWZtYWRscEJQOW5oRXJQQWY1WGJFQWNCdTJxZDR6WkdxUFJDWE5OS0djclhXR2ltQWZ4em5MWEhCOHdmUVVqVEd4NlIxUXFYOHppME1iQTlQNjNLMmxvUT09S0/) Snitcher Announces the Launch of the B2B Marketing Blueprint [WebWire]( Expandi Group Unveils a New Jabmo ABM platform [Destination CRM]( Upcoming Events DEC 13 [Storytelling: Using the Power of Story to Persuade]( Half-day online workshop | with Bobby Lehew DEC 14 [How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events]( 60-minute webinar | sponsored by ON24 DEC 15 [Marketing Planning Friday Forum]( 3 live sessions | sponsored by Vidyard DEC 19 [A Messaging Framework That Resonates]( 45-minute webinar | presented by Pam Didner JAN 10 [AI for Digital Marketers]( Improve your digital programs with the power of AI [10-week online event] JAN 11 [Content Syndication + ABM Advertising: Better Together](Hj/YnE1Z0ZVNCtKSCtNbFJ6SUhkYTZoaE5Xa0FBaFhoMWZtYWRscEJQOW5oRXJQQWY1WGJFQWNCdTJxZDR6WkdxUFJDWE5OS0djclhXR2ltQWZ4em5MWEhCOHdmUVVqVEd4NlIxUXFYOHppME1iQTlQNjNLMmxvUT09S0/OFYzRFc0RCtHaWtmNmV2Q3EzZXVIQUhQN3ZWQ0ZYa3JXQW5odjYzUVVQdjJMQWxxUGRVaTlUclRncGRMZW1KcTdWb09ubUFNVDkrT0JGMmV2VVBEWkE9PQS2) 45-minute webinar | sponsored by DemandScience [MarketingProfs]( Comments? 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