The power of B2B2C linkage data, becoming a go-to expert in your niche, 2024 salary guide, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with programmatic advertising platform [StackAdapt]( Wednesday, December 6, 2023 📋 Table of Contents 1. [Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data]( 2. [Foot Traffic Attribution: Navigating the Customer Journey Through Measurement](ycNK/MGpMS1EvcFJkWm15dXRYZXNYM2NPM2xRWFZBS3JZRVhiRzRhbmNGWFBRdEF2YWt1ME9DNktrRWd3OUVPeE04eUVxU0ZhWUJGWXpSeVRSWTNUczBDbTFKT1NaWVNBbDhEK3ZNQnF0WjJEVmtXT2ZaamxyS1Fpdz09S0/) sponsored 3. [How to Become the Go-to Expert in Your Niche]( 4. [AI-Powered Personalization: Crafting the Customer-Centric Future](ZzDEsYD/MGpMS1EvcFJkWm15dXRYZXNYM2NPM2xRWFZBS3JZRVhiRzRhbmNGWFBRdEF2YWt1ME9DNktrRWd3OUVPeE04eUVxU0ZhWUJGWXpSeVRSWTNUczBDbTFKT1NaWVNBbDhEK3ZNQnF0WjJEVmtXT2ZaamxyS1Fpdz09S0/emN6ckZyNy9INXRKQ1E2aGxyNUpKRVRqM3d6alE1Z3NqVlI2aGZ0Z0hoajYvWmgzK0I0Nzd1MTJoMkNYVi9ES1NlNzlIbm9DTEdTYm44S1hJZ2RTNWc9PQS2) sponsored webinar 5. [2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions]( 6. [Boost B2B Sales With Digital Incentives](jVLS9EWPdBGX/MGpMS1EvcFJkWm15dXRYZXNYM2NPM2xRWFZBS3JZRVhiRzRhbmNGWFBRdEF2YWt1ME9DNktrRWd3OUVPeE04eUVxU0ZhWUJGWXpSeVRSWTNUczBDbTFKT1NaWVNBbDhEK3ZNQnF0WjJEVmtXT2ZaamxyS1Fpdz09S0/emN6ckZyNy9INXRKQ1E2aGxyNUpKRVRqM3d6alE1Z3NqVlI2aGZ0Z0hoajYvWmgzK0I0Nzd1MTJoMkNYVi9ES1NlNzlIbm9DTEdTYm44S1hJZ2RTNWc9PQS2) sponsored guide 7. [Signed. Sealed. Delivered...?]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data]( article [Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data](ZKJPLkYjQY/MGpMS1EvcFJkWm15dXRYZXNYM2NPM2xRWFZBS3JZRVhiRzRhbmNGWFBRdEF2YWt1ME9DNktrRWd3OUVPeE04eUVxU0ZhWUJGWXpSeVRSWTNUczBDbTFKT1NaWVNBbDhEK3ZNQnF0WjJEVmtXT2ZaamxyS1Fpdz09S0/emN6ckZyNy9INXRKQ1E2aGxyNUpKRVRqM3d6alE1Z3NqVlI2aGZ0Z0hoajYvWmgzK0I0Nzd1MTJoMkNYVi9ES1NlNzlIbm9DTEdTYm44S1hJZ2RTNWc9PQS2) Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and [how it can help you. »]( [Foot Traffic Attribution: Navigating the Customer Journey Through Measurement]( sponsored [Foot Traffic Attribution: Navigating the Customer Journey Through Measurement](Fe/MGpMS1EvcFJkWm15dXRYZXNYM2NPM2xRWFZBS3JZRVhiRzRhbmNGWFBRdEF2YWt1ME9DNktrRWd3OUVPeE04eUVxU0ZhWUJGWXpSeVRSWTNUczBDbTFKT1NaWVNBbDhEK3ZNQnF0WjJEVmtXT2ZaamxyS1Fpdz09S0/) Foot traffic attribution helps advertisers bridge the gap between online and offline sales. Join StackAdapt's December 13 webinar to learn how to create compelling ad creatives that drive in-store visits. [Register now! »]( [How to Become the Go-to Expert in Your Niche]( video [How to Become the Go-to Expert in Your Niche]( In B2B marketing, becoming a recognized expert in your niche can be significantly beneficial to career and business success. [Tune in! »]( [AI-Powered Personalization: Crafting the Customer-Centric Future]( sponsored webinar [AI-Powered Personalization: Crafting the Customer-Centric Future](Fre/MGpMS1EvcFJkWm15dXRYZXNYM2NPM2xRWFZBS3JZRVhiRzRhbmNGWFBRdEF2YWt1ME9DNktrRWd3OUVPeE04eUVxU0ZhWUJGWXpSeVRSWTNUczBDbTFKT1NaWVNBbDhEK3ZNQnF0WjJEVmtXT2ZaamxyS1Fpdz09S0/emN6ckZyNy9INXRKQ1E2aGxyNUpKRVRqM3d6alE1Z3NqVlI2aGZ0Z0hoajYvWmgzK0I0Nzd1MTJoMkNYVi9ES1NlNzlIbm9DTEdTYm44S1hJZ2RTNWc9PQS2) One-size-fits-all B2B marketing is dead. The future is customer-centric, engaging, and highly personalized. But how do you get there? In this free webinar, discover how to use AI to create a personalized, seamless buying experience that wows your audience and [fills your pipeline. »]( [2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions](LcaY/MGpMS1EvcFJkWm15dXRYZXNYM2NPM2xRWFZBS3JZRVhiRzRhbmNGWFBRdEF2YWt1ME9DNktrRWd3OUVPeE04eUVxU0ZhWUJGWXpSeVRSWTNUczBDbTFKT1NaWVNBbDhEK3ZNQnF0WjJEVmtXT2ZaamxyS1Fpdz09S0/emN6ckZyNy9INXRKQ1E2aGxyNUpKRVRqM3d6alE1Z3NqVlI2aGZ0Z0hoajYvWmgzK0I0Nzd1MTJoMkNYVi9ES1NlNzlIbm9DTEdTYm44S1hJZ2RTNWc9PQS2) research [2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions]( The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research. [Check out the study findings. »]( [Boost B2B Sales With Digital Incentives]( sponsored guide [Boost B2B Sales With Digital Incentives]( More personal and enticing than unremarkable discounts or loyalty points, digital rewards motivate your B2B audience with a personal benefit. Discover how you can use digital rewards to [increase sales and reward loyalty. »]( [Signed. Sealed. Delivered...?]( MarketingProfs Master Class for PRO members After all that sweat to craft the perfect marketing email, how can you ensure it reaches the inbox? Discover how to improve your email delivery with The (Real) Truth About Email Marketing. After sending billions of emails, Jay Schwedelsen reveals his hard-won secrets in this Master Class, available now. [Improve deliverability in 2024]( Profs Picks sponsored As a digital marketer, do you ever wonder how your digital ads are contributing to the foot traffic at brick and mortar locations? There's a metric for that: [foot traffic attribution](, a method used to relate campaign impressions or conversions to actual store visits. Learn all about it in StackAdapt's December 13 webinar, designed to educate marketers about how measuring foot traffic can make multichannel campaigns more effective. It includes tips on creating compelling ad creatives, breaking down foot traffic attribution for insights into customer behavior, and using programmatic advertising to enhance measurement across multiple channels. Discover how location-based advertising can help your campaigns! [Register for the webinar now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers](LcY/MGpMS1EvcFJkWm15dXRYZXNYM2NPM2xRWFZBS3JZRVhiRzRhbmNGWFBRdEF2YWt1ME9DNktrRWd3OUVPeE04eUVxU0ZhWUJGWXpSeVRSWTNUczBDbTFKT1NaWVNBbDhEK3ZNQnF0WjJEVmtXT2ZaamxyS1Fpdz09S0/emN6ckZyNy9INXRKQ1E2aGxyNUpKRVRqM3d6alE1Z3NqVlI2aGZ0Z0hoajYvWmgzK0I0Nzd1MTJoMkNYVi9ES1NlNzlIbm9DTEdTYm44S1hJZ2RTNWc9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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[Infographic] »]( [The Data-Related Activities Marketers Spend the Most Time On »]( [How Marketers Can Navigate a World Minus Cookies »]( [Better Together: The Importance of Aligning Sales and Marketing Teams »](ZzDEsD/MGpMS1EvcFJkWm15dXRYZXNYM2NPM2xRWFZBS3JZRVhiRzRhbmNGWFBRdEF2YWt1ME9DNktrRWd3OUVPeE04eUVxU0ZhWUJGWXpSeVRSWTNUczBDbTFKT1NaWVNBbDhEK3ZNQnF0WjJEVmtXT2ZaamxyS1Fpdz09S0/emN6ckZyNy9INXRKQ1E2aGxyNUpKRVRqM3d6alE1Z3NqVlI2aGZ0Z0hoajYvWmgzK0I0Nzd1MTJoMkNYVi9ES1NlNzlIbm9DTEdTYm44S1hJZ2RTNWc9PQS2) News You Can Use Updates from around the industry Sendbird Unveils Next-Gen Content Moderation for Safer Online Communities [PRWeb]( Capchase Launches Collections Tool, Expanding Revenue Services for SaaS Companies [PR Newswire]( Email Automation From GoDaddy Offers Custom Emails to Deliver the Right Message at the Right Time [MarTech Series]( Mine Secures $30M in Series B Funding to Transform the Landscape of Data Privacy Governance [PR Newswire]( Feedonomics Launches Suite of Custom Solutions for Scalable Data Management [PR Newswire]( Spryker Appoints New CMO [GlobeNewswire]( Upcoming Events DEC 7 [AI-Powered Personalization: Crafting the Customer-Centric Future]( 60-minute webinar | sponsored by Drift DEC 13 [Storytelling: Using the Power of Story to Persuade]( Half-day online workshop | with Bobby Lehew DEC 14 [How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events]( 60-minute webinar | sponsored by ON24 DEC 15 [Marketing Planning Friday Forum]( 3 live sessions | sponsored by Vidyard JAN 10 [AI for Digital Marketers]( Session 1 of our all-new, 10-week online event Improve your digital programs with the power of AI [MarketingProfs]( Comments? 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