Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today](
Together with programmatic advertising platform
[StackAdapt]( Tuesday, December 5, 2023 📋 Table of Contents 1. [For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments]( 2. [2024 Salary Trends: How to Hire Top Marketing Talent]( sponsored article 3. [What Makes Vendor Content 'High Value' for B2B Buyers?]( 4. [AI-Powered Personalization: Crafting the Customer-Centric Future]( sponsored webinar 5. [How Color and Lighting in Images Affect Brand Perception](e/VW9FWVBPWHYwM3pFdTRGZ05oc3FoUnZYUGg4byszZW1MbGxaSWdZeCtRV0tjZU9Ed3BwOUNHcXhhRGxrdzhGd0g5cjhHQVBhRFNiYUc0TEhNaldrOGEzMVJMbUpmRnVGR2tibVA3aGFSWi95T0NvRklWNFBsdz09S0/ZUo1Wmk5QldCdUJFSlJZVC83UnJmbG84RU0yZFJTb3cwOWN0R2phaU56SzJVZmtnYmdMTk1BZGFmZmFwTEtrWUZJVEFVT0xPSHBPOE9YdU9Hems0YUE9PQS2) 6. [Boost B2B Sales With Digital Incentives]( sponsored guide 7. [Join the Conversation]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments](
article
[For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments](
How can marketers strategically deliver the next generation of B2B customer experiences? And how do you get your executive team on board? This article [offers a few ideas. »](/VW9FWVBPWHYwM3pFdTRGZ05oc3FoUnZYUGg4byszZW1MbGxaSWdZeCtRV0tjZU9Ed3BwOUNHcXhhRGxrdzhGd0g5cjhHQVBhRFNiYUc0TEhNaldrOGEzMVJMbUpmRnVGR2tibVA3aGFSWi95T0NvRklWNFBsdz09S0/ZUo1Wmk5QldCdUJFSlJZVC83UnJmbG84RU0yZFJTb3cwOWN0R2phaU56SzJVZmtnYmdMTk1BZGFmZmFwTEtrWUZJVEFVT0xPSHBPOE9YdU9Hems0YUE9PQS2) [Foot Traffic Attribution: Navigating the Customer Journey Through Measurement](G/VW9FWVBPWHYwM3pFdTRGZ05oc3FoUnZYUGg4byszZW1MbGxaSWdZeCtRV0tjZU9Ed3BwOUNHcXhhRGxrdzhGd0g5cjhHQVBhRFNiYUc0TEhNaldrOGEzMVJMbUpmRnVGR2tibVA3aGFSWi95T0NvRklWNFBsdz09S0/)
sponsored
[Foot Traffic Attribution: Navigating the Customer Journey Through Measurement](
Foot traffic attribution helps advertisers bridge the gap between online and offline sales. Join StackAdapt's December 13 webinar to learn how to create compelling ad creatives that drive in-store visits. [Register now! »]( [2024 Salary Trends: How to Hire Top Marketing Talent](
sponsored article
[2024 Salary Trends: How to Hire Top Marketing Talent](
Will hiring be any easier in 2024 than it has been over the past few years? It doesn't seem likely. Get tips for hiring and building your team [in this article. »]( [What Makes Vendor Content 'High Value' for B2B Buyers?](
research
[What Makes Vendor Content 'High Value' for B2B Buyers?](
What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed 824 people who have participated in a B2B buying process in the past year. [Check out the study findings. »]( [AI-Powered Personalization: Crafting the Customer-Centric Future](
sponsored webinar
[AI-Powered Personalization: Crafting the Customer-Centric Future](
One-size-fits-all B2B marketing is dead. The future is customer-centric, engaging, and highly personalized. But how do you get there? In this free webinar, discover how to use AI to create a personalized, seamless buying experience that wows your audience and [fills your pipeline. »](ZwmZB--/VW9FWVBPWHYwM3pFdTRGZ05oc3FoUnZYUGg4byszZW1MbGxaSWdZeCtRV0tjZU9Ed3BwOUNHcXhhRGxrdzhGd0g5cjhHQVBhRFNiYUc0TEhNaldrOGEzMVJMbUpmRnVGR2tibVA3aGFSWi95T0NvRklWNFBsdz09S0/ZUo1Wmk5QldCdUJFSlJZVC83UnJmbG84RU0yZFJTb3cwOWN0R2phaU56SzJVZmtnYmdMTk1BZGFmZmFwTEtrWUZJVEFVT0xPSHBPOE9YdU9Hems0YUE9PQS2) [How Color and Lighting in Images Affect Brand Perception](
infographic
[How Color and Lighting in Images Affect Brand Perception](
This infographic looks at what common palette, filter, and lighting choices tend to convey in marketing photography. [Check out the infographic. »]( [Boost B2B Sales With Digital Incentives](
sponsored guide
[Boost B2B Sales With Digital Incentives](90CaN/VW9FWVBPWHYwM3pFdTRGZ05oc3FoUnZYUGg4byszZW1MbGxaSWdZeCtRV0tjZU9Ed3BwOUNHcXhhRGxrdzhGd0g5cjhHQVBhRFNiYUc0TEhNaldrOGEzMVJMbUpmRnVGR2tibVA3aGFSWi95T0NvRklWNFBsdz09S0/ZUo1Wmk5QldCdUJFSlJZVC83UnJmbG84RU0yZFJTb3cwOWN0R2phaU56SzJVZmtnYmdMTk1BZGFmZmFwTEtrWUZJVEFVT0xPSHBPOE9YdU9Hems0YUE9PQS2)
More personal and enticing than unremarkable discounts or loyalty points, digital rewards motivate your B2B audience with a personal benefit. Discover how you can use digital rewards to [increase sales and reward loyalty. »]( [Join the Conversation](
MarketingProfs Working Webinar for PRO Members
Start your new year with a strong social media presence! Check out "Building Brand Trust Through Social Media." Host Zontee Hou, head of strategy at Convince & Convert, reveals how to get started, engage your audience, and become an authority in your own social media space. This Working Webinar series is available on-demand now for PRO members. [Be social in 2024]( Profs Picks
sponsored
As a digital marketer, do you ever wonder how your digital ads are contributing to the foot traffic at brick and mortar locations? There's a metric for that: [foot traffic attribution](, a method used to relate campaign impressions or conversions to actual store visits. Learn all about it in StackAdapt's December 13 webinar, designed to educate marketers about how measuring foot traffic can make multichannel campaigns more effective. It includes tips on creating compelling ad creatives, breaking down foot traffic attribution for insights into customer behavior, and using programmatic advertising to enhance measurement across multiple channels. Discover how location-based advertising can help your campaigns! [Register for the webinar now](.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](.
Did You Miss Us?
Recent MarketingProfs content
[How Marketers Can Navigate a World Minus Cookies »](/VW9FWVBPWHYwM3pFdTRGZ05oc3FoUnZYUGg4byszZW1MbGxaSWdZeCtRV0tjZU9Ed3BwOUNHcXhhRGxrdzhGd0g5cjhHQVBhRFNiYUc0TEhNaldrOGEzMVJMbUpmRnVGR2tibVA3aGFSWi95T0NvRklWNFBsdz09S0/ZUo1Wmk5QldCdUJFSlJZVC83UnJmbG84RU0yZFJTb3cwOWN0R2phaU56SzJVZmtnYmdMTk1BZGFmZmFwTEtrWUZJVEFVT0xPSHBPOE9YdU9Hems0YUE9PQS2)
[Better Together: The Importance of Aligning Sales and Marketing Teams »](
[Email Opens Are Not Dead: What's Changed and What Hasn't »](
[B2B Multichannel Marketing: Top Channels, Trends, and Challenges »](
[How to Nurture Your Marketing Message [Infographic] »](
[Undivided Attention: A Key Benefit of Traditional Mail Marketing »](jVLS9Eg~EtGy/VW9FWVBPWHYwM3pFdTRGZ05oc3FoUnZYUGg4byszZW1MbGxaSWdZeCtRV0tjZU9Ed3BwOUNHcXhhRGxrdzhGd0g5cjhHQVBhRFNiYUc0TEhNaldrOGEzMVJMbUpmRnVGR2tibVA3aGFSWi95T0NvRklWNFBsdz09S0/ZUo1Wmk5QldCdUJFSlJZVC83UnJmbG84RU0yZFJTb3cwOWN0R2phaU56SzJVZmtnYmdMTk1BZGFmZmFwTEtrWUZJVEFVT0xPSHBPOE9YdU9Hems0YUE9PQS2)
News You Can Use
Updates from around the industry
Vende Digital Partners With Jasper to Advance B2B Marketing With AI [PRWeb](
LuccaZara Acquired by The Futurum Group to Build Largest Content Platform to Deliver Technology Insights [PR Newswire](
Introhive Announces Appointment of New Chief Operating Officer [PR Newswire](
Bespoke SEO Agency ClickSlice Launches New Digital PR Services [Martech Cube](/VW9FWVBPWHYwM3pFdTRGZ05oc3FoUnZYUGg4byszZW1MbGxaSWdZeCtRV0tjZU9Ed3BwOUNHcXhhRGxrdzhGd0g5cjhHQVBhRFNiYUc0TEhNaldrOGEzMVJMbUpmRnVGR2tibVA3aGFSWi95T0NvRklWNFBsdz09S0/)
Stensul Raises $34.5M in Series C Funding to Accelerate Growth of Marketing Creation Platform [MarTech Series]( Upcoming Events DEC
7 [AI-Powered Personalization: Crafting the Customer-Centric Future](
60-minute webinar | sponsored by Drift DEC
13 [Storytelling: Using the Power of Story to Persuade](90CN/VW9FWVBPWHYwM3pFdTRGZ05oc3FoUnZYUGg4byszZW1MbGxaSWdZeCtRV0tjZU9Ed3BwOUNHcXhhRGxrdzhGd0g5cjhHQVBhRFNiYUc0TEhNaldrOGEzMVJMbUpmRnVGR2tibVA3aGFSWi95T0NvRklWNFBsdz09S0/ZUo1Wmk5QldCdUJFSlJZVC83UnJmbG84RU0yZFJTb3cwOWN0R2phaU56SzJVZmtnYmdMTk1BZGFmZmFwTEtrWUZJVEFVT0xPSHBPOE9YdU9Hems0YUE9PQS2)
Half-day online workshop | with Bobby Lehew DEC
14 [How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events](
60-minute webinar | sponsored by ON24 DEC
15 [Marketing Planning Friday Forum](
3 live sessions | sponsored by Vidyard JAN
10 [AI for Digital Marketers](
Session 1 of our all-new, 10-week online event
Improve your digital programs with the power of AI [MarketingProfs]( Comments? [Contact us](.
Advertising/Sponsorship [here]( or telephone 866-557-9625.
Read our Terms of Service [here](. MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription.
If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.