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The key to thriving digital communities, a tactical approach to marketing strategy, strategic content development, and more

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marketingprofs.com

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Fri, Dec 1, 2023 03:21 PM

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Learn with MarketingProfs: Today's dose of marketing know-how. Together with digital asset managemen

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with digital asset management company [Canto]( Friday, December 1, 2023 📋 Table of Contents 1. [The Key to Thriving Digital Communities: Love Thy Neighbor](fLr/elZpWGk2aTRMTEM0Y0dPa0FVMnNOaE4wNUUyN016ZE9JRnVYL1FsVzdFRUVkK1RGckRSaXpQeVByMTNWcDRURVpCOFdsaEZwMEEwcVVrN2JubWlwWk9IYUhSN3V4elIxcDQ1akhnUkxaQktOQjVVK2FlQ1JPdz09S0/Q0xGblk4OU1HQmxOUExjTXdGT3NCaUE2dUlRUHF5enNhNVJOdmNpVEVFb1F6RS9QSEhiczBCZW5lcXVWNDhXRkxXVllkd2ptN0ZKdFI2ckRkWS8wRVE9PQS2) 2. [The State of Digital Content in 2024]( sponsored 3. [How Being Strategic About Content Development Can Boost Results and Save Time and Money]( 4. [AI-Powered Personalization: Crafting the Customer-Centric Future]( sponsored webinar 5. [A Tactical Approach to Marketing Strategy: A Marketer's Guide]( 6. [Why Marketing Data Standards Are More Vital Than Ever]( sponsored guide 7. [Stronger Financials in 2024]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [The Key to Thriving Digital Communities: Love Thy Neighbor]( article [The Key to Thriving Digital Communities: Love Thy Neighbor]( Do you love your neighbors, your customers, your partners, your employees? If you're building a digital community, you'd better. This article explores [how to reap the rewards of community-building. »]( [The State of Digital Content in 2024]( sponsored [The State of Digital Content in 2024]( Content's importance will rise in 2024 as teams focus on enhancing CX and building brand awareness. In this report, experts weigh in on how organizations will tackle challenges in content creation, management, and distribution. [Download the free report now. »]( [How Being Strategic About Content Development Can Boost Results and Save Time and Money](khD9/elZpWGk2aTRMTEM0Y0dPa0FVMnNOaE4wNUUyN016ZE9JRnVYL1FsVzdFRUVkK1RGckRSaXpQeVByMTNWcDRURVpCOFdsaEZwMEEwcVVrN2JubWlwWk9IYUhSN3V4elIxcDQ1akhnUkxaQktOQjVVK2FlQ1JPdz09S0/Q0xGblk4OU1HQmxOUExjTXdGT3NCaUE2dUlRUHF5enNhNVJOdmNpVEVFb1F6RS9QSEhiczBCZW5lcXVWNDhXRkxXVllkd2ptN0ZKdFI2ckRkWS8wRVE9PQS2) video [How Being Strategic About Content Development Can Boost Results and Save Time and Money]( In the dynamic realm of content marketing, strategic thinking is not just beneficial; it's essential to business success—not only saving time and money but also boosting content marketing results significantly. [Tune in! »]( [AI-Powered Personalization: Crafting the Customer-Centric Future]( sponsored webinar [AI-Powered Personalization: Crafting the Customer-Centric Future](y/elZpWGk2aTRMTEM0Y0dPa0FVMnNOaE4wNUUyN016ZE9JRnVYL1FsVzdFRUVkK1RGckRSaXpQeVByMTNWcDRURVpCOFdsaEZwMEEwcVVrN2JubWlwWk9IYUhSN3V4elIxcDQ1akhnUkxaQktOQjVVK2FlQ1JPdz09S0/Q0xGblk4OU1HQmxOUExjTXdGT3NCaUE2dUlRUHF5enNhNVJOdmNpVEVFb1F6RS9QSEhiczBCZW5lcXVWNDhXRkxXVllkd2ptN0ZKdFI2ckRkWS8wRVE9PQS2) One-size-fits-all B2B marketing is dead. The future is customer-centric, engaging, and highly personalized. But how do you get there? In this free webinar, discover how to use AI to create a personalized, seamless buying experience that wows your audience and [fills your pipeline. »](-jk3TYA/elZpWGk2aTRMTEM0Y0dPa0FVMnNOaE4wNUUyN016ZE9JRnVYL1FsVzdFRUVkK1RGckRSaXpQeVByMTNWcDRURVpCOFdsaEZwMEEwcVVrN2JubWlwWk9IYUhSN3V4elIxcDQ1akhnUkxaQktOQjVVK2FlQ1JPdz09S0/Q0xGblk4OU1HQmxOUExjTXdGT3NCaUE2dUlRUHF5enNhNVJOdmNpVEVFb1F6RS9QSEhiczBCZW5lcXVWNDhXRkxXVllkd2ptN0ZKdFI2ckRkWS8wRVE9PQS2) [A Tactical Approach to Marketing Strategy: A Marketer's Guide]( article from the archives [A Tactical Approach to Marketing Strategy: A Marketer's Guide](24S7E/elZpWGk2aTRMTEM0Y0dPa0FVMnNOaE4wNUUyN016ZE9JRnVYL1FsVzdFRUVkK1RGckRSaXpQeVByMTNWcDRURVpCOFdsaEZwMEEwcVVrN2JubWlwWk9IYUhSN3V4elIxcDQ1akhnUkxaQktOQjVVK2FlQ1JPdz09S0/Q0xGblk4OU1HQmxOUExjTXdGT3NCaUE2dUlRUHF5enNhNVJOdmNpVEVFb1F6RS9QSEhiczBCZW5lcXVWNDhXRkxXVllkd2ptN0ZKdFI2ckRkWS8wRVE9PQS2) To plan your marketing, you need a marketing strategy. But how do you create that strategy? You need a tactical approach to understanding where you've been, where you are, where you're going (or should be), and what resources are [required to get there. »]( [Why Marketing Data Standards Are More Vital Than Ever]( sponsored guide [Why Marketing Data Standards Are More Vital Than Ever]( From mitigating privacy risks to boosting ROI on ad creative and audience data, the benefits of implementing data standards are undeniable. In this report, discover the seven steps to [raising ROI with standardized data. »]( [Stronger Financials in 2024]( MarketingProfs Master Class for PRO members Get the ins-and-outs of KPIs, ROI, and P&L to impress your CFO and prove your value. Samantha Stone hosts A Marketer's Field Guide to Financial Goal Setting and Measurement, a Master Class to help you make data-driven financial decisions in the year ahead. Available on-demand for the PRO community. [Fine-tune your financials]( Profs Picks sponsored 2024 sounds like a year out of science fiction, but it's right around the corner. So what's in store for digital content in 2024? The 2024 edition of Canto's [State of Digital Content Report]( reveals what's on your fellow marketers' minds. How are they approaching the challenges of content creation, management, and distrubution? Not surprisingly, most marketers (8 out of 10) say that AI content programs are beneficial for improving efficiency and productivity. Other highlights from the report include that content marketing teams are largely frustrated with the time it takes to search for digital assets, and that maintaining brand consistency is a top challenge for marketers. Many more valuable stats and insights await you when you download the free 2024 State of Digital Content Report by Canto. [Check it out now](! Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](z/elZpWGk2aTRMTEM0Y0dPa0FVMnNOaE4wNUUyN016ZE9JRnVYL1FsVzdFRUVkK1RGckRSaXpQeVByMTNWcDRURVpCOFdsaEZwMEEwcVVrN2JubWlwWk9IYUhSN3V4elIxcDQ1akhnUkxaQktOQjVVK2FlQ1JPdz09S0/Q0xGblk4OU1HQmxOUExjTXdGT3NCaUE2dUlRUHF5enNhNVJOdmNpVEVFb1F6RS9QSEhiczBCZW5lcXVWNDhXRkxXVllkd2ptN0ZKdFI2ckRkWS8wRVE9PQS2). Did You Miss Us? Recent MarketingProfs content [B2B Multichannel Marketing: Top Channels, Trends, and Challenges »]( [How to Nurture Your Marketing Message [Infographic] »]( [Email Opens Are Not Dead: What's Changed and What Hasn't »]( [Undivided Attention: A Key Benefit of Traditional Mail Marketing »]( [B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company »]( [Digital Marketing for Biotech Companies: From Clinical Trials to Clicks »]( News You Can Use Updates from around the industry MangoApps Relaunches TinyTake With the Ultimate B2B Customer Community Management Platform [Yahoo Finance]( Uberflip Announces Jeremy Schultz as Chief Executive Officer and Jonathan Cogan as Chief Revenue Officer [PR Newswire]( Global Tech Consulting Horizontal Digital Fortifies Leadership With the Strategic Onboarding of Ritu Jhajharia [CXOtoday]( Poised for Expansion, Rightworks Hires Monica Sullivan as Chief Marketing Officer [Yahoo Finance](HLN/elZpWGk2aTRMTEM0Y0dPa0FVMnNOaE4wNUUyN016ZE9JRnVYL1FsVzdFRUVkK1RGckRSaXpQeVByMTNWcDRURVpCOFdsaEZwMEEwcVVrN2JubWlwWk9IYUhSN3V4elIxcDQ1akhnUkxaQktOQjVVK2FlQ1JPdz09S0/) Oxx to Invest $190M in European B2B SaaS Scaleups [PYMNTS]( Upcoming Events DEC 7 [AI-Powered Personalization: Crafting the Customer-Centric Future](fr/elZpWGk2aTRMTEM0Y0dPa0FVMnNOaE4wNUUyN016ZE9JRnVYL1FsVzdFRUVkK1RGckRSaXpQeVByMTNWcDRURVpCOFdsaEZwMEEwcVVrN2JubWlwWk9IYUhSN3V4elIxcDQ1akhnUkxaQktOQjVVK2FlQ1JPdz09S0/Q0xGblk4OU1HQmxOUExjTXdGT3NCaUE2dUlRUHF5enNhNVJOdmNpVEVFb1F6RS9QSEhiczBCZW5lcXVWNDhXRkxXVllkd2ptN0ZKdFI2ckRkWS8wRVE9PQS2) 60-minute webinar | sponsored by Drift DEC 13 [Storytelling: Using the Power of Story to Persuade]( Half-day online workshop | with Bobby Lehew DEC 14 [How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events](42S87/elZpWGk2aTRMTEM0Y0dPa0FVMnNOaE4wNUUyN016ZE9JRnVYL1FsVzdFRUVkK1RGckRSaXpQeVByMTNWcDRURVpCOFdsaEZwMEEwcVVrN2JubWlwWk9IYUhSN3V4elIxcDQ1akhnUkxaQktOQjVVK2FlQ1JPdz09S0/) 60-minute webinar | sponsored by ON24 DEC 15 [Marketing Planning Friday Forum]( 3 live sessions | sponsored by Vidyard JAN 10 [AI for Digital Marketers]( Session 1 of our all-new, 10-week online event Improve your digital programs with the power of AI [MarketingProfs](H3N/elZpWGk2aTRMTEM0Y0dPa0FVMnNOaE4wNUUyN016ZE9JRnVYL1FsVzdFRUVkK1RGckRSaXpQeVByMTNWcDRURVpCOFdsaEZwMEEwcVVrN2JubWlwWk9IYUhSN3V4elIxcDQ1akhnUkxaQktOQjVVK2FlQ1JPdz09S0/Q0xGblk4OU1HQmxOUExjTXdGT3NCaUE2dUlRUHF5enNhNVJOdmNpVEVFb1F6RS9QSEhiczBCZW5lcXVWNDhXRkxXVllkd2ptN0ZKdFI2ckRkWS8wRVE9PQS2) Comments? [Contact us](. Advertising/Sponsorship [here](42S7/elZpWGk2aTRMTEM0Y0dPa0FVMnNOaE4wNUUyN016ZE9JRnVYL1FsVzdFRUVkK1RGckRSaXpQeVByMTNWcDRURVpCOFdsaEZwMEEwcVVrN2JubWlwWk9IYUhSN3V4elIxcDQ1akhnUkxaQktOQjVVK2FlQ1JPdz09S0/Q0xGblk4OU1HQmxOUExjTXdGT3NCaUE2dUlRUHF5enNhNVJOdmNpVEVFb1F6RS9QSEhiczBCZW5lcXVWNDhXRkxXVllkd2ptN0ZKdFI2ckRkWS8wRVE9PQS2) or telephone 866-557-9625. Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](jVLS9Ae37HL/elZpWGk2aTRMTEM0Y0dPa0FVMnNOaE4wNUUyN016ZE9JRnVYL1FsVzdFRUVkK1RGckRSaXpQeVByMTNWcDRURVpCOFdsaEZwMEEwcVVrN2JubWlwWk9IYUhSN3V4elIxcDQ1akhnUkxaQktOQjVVK2FlQ1JPdz09S0/QWU4Z1VUM2F2V0dLc1oyNnIzWGI2cW9DL2RZSEVLWXVDOUtzRm92a1dEVEZ2ZlIxN3M0YjVuZXRIblBlNGYxSAS2). Did someone who cares about you forward this to you? 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